Newton Running

We like to think that everyone who wears Newton Running gear is an ambassador for our company. But we're always looking for people who are especially passionate about Newton Running to join our team and be an official representative. Check below to see what positions we have available.

 

Vice President of Marketing

 

 

Position Summary

 

The Vice President of Marketing will set strategy and direction for all marketing initiatives at Newton Running.  We are looking for a leader with strong general management skills, deep brand development experience, and creative leadership in grassroots and social media marketing. He/she will build, develop and manage an internal marketing team at Newton Running to effectively deliver all marketing programs for a rapidly growing brand. 

 

The ideal candidate is a creative thinker who is able to apply maverick ideas in a commercial setting.

He/she must fit well into the company culture, have a passion for Newton Running and work effectively across teams inside and outside of the organization. Candidate must have direct experience building consumer goods brands, especially in high-growth, entrepreneurial companies with limited resources. He/she has been on the vanguard creating grassroots and digital marketing programs of excellence. Experience in running, specialty running and endurance sports arenas is a distinct advantage. This position reports to the President.

 

Principal Job Duties

 

The Vice President of Marketing will be responsible for:

• Developing and implementing short and long term marketing objectives, strategies and tactics to meet business and financial goals
• Developing and managing internal marketing team
• Brand positioning, management and development
• Effective digital marketing programs, online campaigns, social media strategies
• Development and execution of grassroots & field marketing programs
• Working with agency in the creative development process and execution of all advertising campaigns
• Managing marketing budget to ensure dollars are allocated and spent in an efficient and effective manner within budgetary parameters.
• Strategic analysis, consumer insight development
• Collaborating with product management through product launches, promotions, etc.
• Asset development and management
• Developing tools and collateral to support sales across all channels (retail, online, events, international distribution)
• Media planning
• Working with the Events team to develop all event marketing programming
• Development and implementation of education programs
• Partner management (Research, PR, asset development)

 

Core Competencies / Knowledge and Skill Requirements

• 10+ years of experience, including a minimum of 5+ years at the management level overseeing marketing departments
• Thrives working with aspirational brands and knows how to take advantage of deeply emotional consumer connections to a brand
• Must have direct experience with consumer products, preferably in smaller, rapidly growing, entrepreneurial companies with an international presence
• Exceptional general management skills
• Outstanding written and verbal communications skills
• Brand management experience in consumer products
• Exceptional skills developing and executing marketing strategies, programs and assets
• Strategic thinker with proven experience in analyzing issues, reports and business data
• Must be a runner and have insight into the running consumer
• Experience with Newton Running products a distinct advantage

 

 

Required Personality Traits

• Self-confident and exceptionally strong interpersonal skills
• Intrinsic leadership ability
• Must be sincere, ambitious and have a strong sense of ethics
• Collaborative, able to work with multiple groups and teams
• Flexible, innovative, unorthodox thinker

 

Education and Training

• College degree with marketing emphasis
• MBA a distinct advantage

 

 

Interested applicants please write to runtowork2@newtonrunning.com. See newtonrunning.com for more information. Newton Running is an equal opportunity employer.