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Who are we?

We're a company that exists to make every stride better.

We're headquartered in Boulder, CO. This is particularly important to us. Boulder is a mecca for runners and outdoor recreationists. There’s no better place to keep our fingers on the pulse of what we so dearly love.

We're runners. We love running. We eat, dream and sleep running. Where there's a running event, there's a Newton employee. Marathons, ultramarathons, 5Ks, triathlons – you name it, we’re there.

We're teachers. We love helping people who want to improve their running form. Our entire organization is available to help, starting with our Newton Running Lab. The Lab hosts Newton running clinics and oversees our Newton Running coach certification program, training the coaches who bring Newton Running to the entire world.

We're a force for good. We are proud to be the first running shoe company to achieve B Corp status. This certification exemplifies our commitment to meeting rigorous standards of social and environmental performance, accountability and transparency based on assessment from the non-profit B Lab.

We're philanthropists. We believe strongly in the old adage “To whom much is given, much is required.” We’re proud to sponsor a number of charities and charitable events, including IRONMAN Foundation, Team Kokua, Trickle Up and One World Running.

We're all this and more. We're socially conscious, eco-friendly, digital savvy, dogs-in-the-office runners who are committed to bringing you the best in Newton running education and products.

We’re Newton Running.


Jerry Lee / Newton Running Cofounder

An avid marathoner, Jerry Lee received his college degree from Bradley University and is a certified public accountant. He has been in the real estate development business in Boulder, CO for over 25 years, and is married with two children.


Danny Abshire / Newton Running Cofounder

Danny Abshire wears many hats. Aside from being CTO of Newton Running, he is a running coach, a consultant with the Lydiard Foundation and is affectionately known in the sports world as “The Foot Whisperer” for his work with injured athletes. He is also married with two children.

Joe O'Neill

Joe O'Neill / CEO

A veteran of the athletic footwear industry for over 31 years, O'Neil comes to Newton Running with a depth and breadth of experience gained in senior leadership roles at Puma, Adidas, Reebok, Fila, Nike and Quicksilver. He received his BA in Sports Management from University of Massachusetts, Amherst and his MBA from Babson College.