RACE CHIP-TRIGGERED PERSONALIZED CHEER VIDEOS FOR MILE 20 OF THE RUN!
More than 3,000 athletes will take on IRONMAN Boulder in our hometown on Sunday, August 3 and Newton Running will be there to help them Run Better – especially when they really need the support: at mile 20 of the run course.
We’re inviting athletes’ friends, family members, coaches or other supporters to record a short, personalized “video cheer.” We’ll play the video, triggered to an athlete’s race chip, on a jumbo screen at mile 20 of the run course – just when they’re digging deep and doing some soul-searching to keep it going those last 6.2 miles.
If you’re in Boulder for race weekend and know someone racing, come visit the Newton #RunForIt video booth and record a FREE cheer video for an athlete. Here’s the schedule:
|Tuesday, July 29||10am-6pm||Newton Running Lab|
|Wednesday, July 30||10am-6pm||Newton Running Lab|
|Thursday, July 31||9am-5pm||IRONMAN Boulder ExpoBoulder High School1604 Arapahoe Ave, Boulder, CO|
|Friday, August 1||9am-5pm||IRONMAN Boulder ExpoBoulder High School1604 Arapahoe Ave, Boulder, CO|
|Saturday, August 2||9am-5pm||IRONMAN Boulder ExpoBoulder High School1604 Arapahoe Ave, Boulder, CO|