Category Archives: Education

Red Coyote Running and Fitness

Posted by on Monday, November 4, 2013 @ 9:25 am | Leave a reply

If you’re headed to Oklahoma City be sure to check out this running hot spot.

Burke and Jon Newton - Red Coyote

Jon and Burke Beck have both been running since high school. They ran Division 3 in college and worked in running stores after they graduated—Burke, near Washington, DC and Jon, in Rochester, New York. The two met, in San Diego, where Jon relocated to work for a larger running company and Burke had moved to work at another running store. From San Diego, they moved to Portland, where they continued to work in the industry. Together, the young couple talked about someday owning their own running store. Maybe when they retired. They didn’t imagine it would happen now, let alone in Burke’s hometown of Oklahoma City.

“Burke always said she would never move back after she left for college,” says Jon. But when the couple headed back for a quick weekend trip to see family, they visited a local running store and were disappointed in the quality of service and running expertise. The seed was planted. “Burke’s dad said ‘it’s a great time to open a business in Oklahoma City,’” explains Jon, and the seed was watered.

But it was true. A lot of companies, were moving headquarters to Oklahoma City and there was a new demographic of young professionals in the city.  By the end of their weekend visit, the couple had checked out the local competition, picked out possible store locations and said, “Let’s do it.” Soon after, they lined up funding. In August of 2009, they moved back to Oklahoma. In March of 2010, they opened their store, Red Coyote Running and Fitness (named after their dog “Pancho,” who happens to look like a red coyote).

Seeking innovative products that matched their focus on quality, Red Coyote became the first to offer Newton in Oklahoma City, a feat they’re proud of. “I was running at the lake and I saw 15 people running, five were wearing Newton shoes. It makes me smile because we opened Newton here, and we’re the ones who sell it,” says Burke. But the couple credits Newton for laying the groundwork. “When we had our grand opening, Newton was the only brand that came out for it, which showed us their commitment. Timmy came and he took customers out for runs in the shoes.” She adds, “When we opened, people hadn’t heard about them. But we’ve had staff on board from the beginning and bringing them out to customers. They’re not just for elite runners. You can bring them out for anyone.

“I think word of mouth helped us grow the brand. People have such a different experience in Newton, they really love it and they tell their friends, ‘you’ve got to try these shoes.’ It’s been an easy sell for us.”

The “easy” part is matched by the effort and passion the Becks bring to their store and the running community. It’s been a busy three years. Aside from opening the store in March 2010, they were married in May of 2010 and had a son in March of 2013. At the end of March, they moved into an expanded new location. Looking back on the whirlwind of the past three years, Jon says, “Oklahoma was very under-served or untapped. There were a lot of people running. We have one of the biggest marathons in April every year, but there weren’t a lot of events and groups or opportunities to get together to have a fun run.” Furthermore, no one was doing learn to run or training groups.

Jon and Burke began to sponsor events as well as host training groups at the store. “We started the newbie program and that has just taken over. First, it was 50 people twice a year, now it’s over 200 and it’s a 10-week program. It’s booming. All of our groups are growing and we’re seeing other training groups and social groups spawning from that.” Their Pack Pint Runs—a run followed by beer—every Thursday night are also popular.

Burke adds, “Oklahoma doesn’t have a very developed elite running community, but there are a lot of new runners and people just getting into the sport and the community is really organizing. I would attribute it to that younger professional group looking for something to do. And now, we’re getting family and kids, too.”

The store’s fast-growing popularity has not gone unnoticed. Outside magazine wrote about the Thursday night run and Competitor magazine named the Red Coyote one of The Best 50 Stores in the US (an honor considering the magazine rigorously evaluates 1,000 running stores). It also was nominated by Competitor with three other stores for Best Running Store of the Year, and was the youngest store ever to be nominated for this accolade.

Of the community support, Jon says, “We have been surprised by how much the community has come out to support us in only 3 years. The community rallied around us and what we’ve done to support them and they have come to support us.” Burke adds, “There was a niche to fill, but Oklahoma has a friendly group [in the running business], and from what we can tell, everyone is up. The growth that we have helped in the community has helped them as well.” Run on Oklahoma!

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Losing Weight to Triathlon: Fleet Feet Spokane’s Wade Pannell

Posted by on Tuesday, August 27, 2013 @ 2:14 pm | Leave a reply

FleetFeetWadeSix years ago, the owner of Fleet Feet Spokane, Wade Pannell, was living in Bozeman, Montana. The former competitive cyclist — in both road cycling and mountain biking — was working in resort real estate development and wining and dining more than he was working out. “I was sixty pounds heavier and needed to get fit,” says Pannell. “I would say I was big boned. It was a good excuse. But when I lost the weight, I realized I really wasn’t.” Finally, a friend with whom he grew up suggested he was out of shape and Pannell says, “I took it to heart.”

He began to run. “I couldn’t run a quarter mile without stopping and walking.” Yet, for Pannell, running took the least amount of time and was the easiest to do on the road when he was traveling for work. He also found the running community much more accepting than the cycling community, whose participants he says can be more competitive and critical. “In running you’re always in a pack and it’s much more community based.” He found the community he needed at Fleet Feet Bozeman. The store offered a plethora of programs to help people like Pannell get started. Pannell found this invaluable. And, he says, “Once I ran my first 5K, the old competitive juices were back.”

Back in shape, and 60 pounds lighter, Pannell began to enjoy riding again. From there, he set his sights on triathlon. “I ran the Boston Marathon in 2010, and in 2011, I completed my first Ironman Coeur D’Alene.”

While his training was picking up speed, Pannell’s work moved him to Spokane, Washington. Before leaving Bozeman, Pannell had been dabbling with the idea of opening a Fleet Feet or changing his line of work to training and helping people get fit. Once in Spokane, he and his wife decided that the city presented the perfect opportunity to open a Fleet Feet. They opened Fleet Feet Spokane last summer, in August 2012.

Spokane County has a population of roughly 450,000 people, and it only had one real specialty running store, explains Pannell.  “It was an underserved market and historically a very running focused community. We send about two or three high schools to national high school championships each year. Yet there was only one main specialty store.”

With an inventory focused on triathlon more than the average Fleet Feet, Pannell reached out to Newton Running in April, 2013. Ever since, Newton has been the store’s number 2 vendor with the Gravity leading the way, then the Isaacs and Pannell expects the Energy to do well, too. “I’ve been running in Newton for the last five years. Newton is not one of those brands most Fleet Feet’s open with. But we are very tri oriented. A few employees and myself coach a tri group and we were in a tri club with about 250 people. So for our audience it makes sense to find some brands with more of a tri focus.”

Newton’s message also aligned with that of Fleet Feet Spokane. “As we worked with training people and talking about minimalism and everything people need to do to become better runners, Newton’s education and biomechanical feedback was a nice segue for what we were doing and what we were about,” Pannell explains. “Not only has Newton given us fantastic support with their tech rep and corporate backup, but we’ve probably held five run clinics. Each time we get 20-30 people. I love the drills that Danny gives. And they brought in Chris Legh during Ironman Coeur d’Alene.”

Pannell says more than 50% of people who come in to his store probably should be introduced to Newton. “It’s the person who wants to run better, more naturally and improve their form, and who likes a lighter shoe or is a triathlete. All of those categories add up to a large portion of our customer base, so it’s a natural fit to bring out a Newton.”

And it’s not just triathletes and serious runners who like the shoes. Who is his unexpected customer? “We have the unexpected walkers who love Newtons. We fit a fair amount of people who are baby boomers who just want to be in comfortable footwear. I’m surprised at how many choose Newtons. The Energy will be great for that group.”

Personally, Pannell runs in the Distance. “If you want a shoe to be a stronger, better runner, I can’t think of a better shoe to give you that feedback than the Distance.” And for people who are worried about the transition and strengthening process that accompanies running in Newtons, he says, “You’ve lifted weights before right? Did it hurt? Well, if you’re going to increase your strength in your legs, you should have some muscular discomfort. It’s nothing to be scared of, just manage it properly.” He adds, “Once people commit, they get it. Even those who were skeptical about Newton are now very excited about running in them.”

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Welcome to the School of Running

Posted by on Wednesday, August 29, 2012 @ 2:10 pm | Leave a reply

Today Newton is very excited to be launching our School of Running (SOR) here in Boulder, Colorado. The mission of the SOR is to spread the knowledge of good, natural running form around the world by educating those who are interested in teaching others to become better runners and who wish to become better and more efficient runners themselves.

The first session of SOR which began today is educating a handful of North American retail ambassadors. Soon the School of Running will expand to include Newton’s recently revamped Coach Certification Program. Details of that program will be coming soon but for now the dates of the first sessions are below.

 

 

Friday, September 21, 2012 – Saturday, September 22, 2012

Newton Natural Running™ Coach Certification

What: Newton Natural Running™ Coach Certification
Who: Newton Running – School of Running
Where: 1300 Walnut Street, Suite 120
Boulder CO 80302 US
Date: Friday, September 21, 2012 – Saturday, September 22, 2012
REGISTER NOW »
Saturday, October 27, 2012 – Sunday, October 28, 2012

Newton Natural Running™ Coach Certification

What: Newton Natural Running™ Coach Certification
Who: Newton Running – School of Running
Where: 1300 Walnut Street, Suite 120
Boulder CO 80302 US
Date: Saturday, October 27, 2012 – Sunday, October 28, 2012
REGISTER NOW »
Friday, November 9, 2012 – Saturday, November 10, 2012

Newton Natural Running™ Coach Certification

What: Newton Natural Running™ Coach Certification
Who: Newton Running – School of Running
Where: 1300 Walnut Street, Suite 120
Boulder CO 80302 US
Date: Friday, November 9, 2012 – Saturday, November 10, 2012
REGISTER NOW »
Saturday, December 8, 2012 – Sunday, December 9, 2012

Newton Natural Running™ Coach Certification

What: Newton Natural Running™ Coach Certification
Who: Newton Running – School of Running
Where: 1300 Walnut Street, Suite 120
Boulder CO 80302 US
Date: Saturday, December 8, 2012 – Sunday, December 9, 2012
REGISTER NOW »

 

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Natural Running: Coming Soon to a High School Near You!

Posted by on Monday, February 20, 2012 @ 12:56 pm | 3 Replies

Jeff Yanke became certified as a Natural Running Coach at Endurance House in Middleton, WI.  Jeff and I connected, I knew this guy was special and ever since we met, Natural Running went to a whole new level.  Implementing Natural Running in high school gym classes is going to be the start of something big throughout the U.S.  As we may or may not know Newton Running is based on education, we just happen to sell shoes.  My job you ask?  To educate, too educate walkers, runners, fitness enthusiasts, anywhere ranging from “weekend warriors”, beginner walk/runners, all the way up to your elite athlete.

I stopped by for a day just to watch the students from start to finish at their endurance class.  The students walked in with their homework which were questions about Chapter 1 of Danny Abshires book, Natural Running.  Everybody was enjoying the drills and really understood how running with Natural Form reduces impact on the bones and joints.  I’m pretty sure that running is one of the least inexpensive sports out there.  Too see people not participating in running because of injury, is so unfortunate.  If we can teach kids how to run without injury then we will see healthier individuals.  You can run anywhere, just strap on a good pair of running shoes, run with Natural Running form and you are good to go.

Question: Is it possible that kids in school do not enjoy running because they have never been taught how to run correctly?

Answer: ”Absolutely”, said Jeff Yanke, Physical Education Instructor at Naperville Central High School, USAT Level I Coach, and Newton Certified Natural Running Coach.

During this reflection Jeff went back through all his days of education and never remembered being taught how to run:

In the public school system we teach kids every kind of sport but we fail at teaching them Natural Running.  We don’t throw a kid in a pool and say swim a 500 for time, or put them at the free throw line and say you’re graded on the percent you make out of 10.  Yet we do this to our students’ detriment in running the mile test. We teach them fundamentals of all sports and forsake running.  I decided it was time for a change.  I was going to teach my students to run naturally.  In order to sharpen my knowledge of Natural Running, I took a coaching clinic sponsored by Newton.   Then I brought this knowledge to the high school that I teach at.

The class is called “Endurance”.  There are twenty-eight students ranging in athletic ability but all desiring to improve fitness levels.  We started the class with a video of each students’ running gait (they would not see it for 3 weeks) to have a base from which to work, then again at the beginning of week four.  Each day they would work on different drills and concepts.  I knew that it would take three weeks to rewire neuromuscular movement before it would feel natural to them.  The part that I didn’t know was how much they would enjoy it!  Just last week I had the class complete a thirty minute run test and did not have one complaint.  That was a glorious moment in my teaching career.  I can safely say that my students enjoy running.

If you’re a teacher or student and you’re interested in having this program at your school, please contact Justin Dyszelski by email justin.dyszelski[at]newtonrunning.com.

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