RUN PINK! This October, Newton will donate $5 to for every pair of race shoes sold. Shop mens or womens.


  • Newton Nation Recap

    Hello Newton Nation! Congratulations to everyone who hit the pavement in their Newton Juggernaut Rocket Ships over the weekend (aka "shoes").

    Team Elite Runner Fernando Cabada couldn't decide which race to do, so he did all of them. Fernando was the top American at Boilermaker, a few days later he raced the Buffalo Chase 4 miler where he picked up a new PR and made some friends (see photo for proof), and topped it all off with Rock and Roll Chicago two days later where he was fourth.

    Fernando and Friends after the Buffalo 4 Mile Fernando and Friends after the Buffalo 4 Mile

    Texas Ambassador Randi Schooley took a page out of Fernando's book and raced the Breckenridge 10k, Vail Hill Climb and Silver Rush 50 Mile within days of each other. Luckily, she lives in the Houston area, so she had plenty of mountains to train on.

    Randi on the uphilly section. All of the sections were uphilly. Randi on the uphilly section. All of the sections were uphilly.

    Clever Training in Florida joined forces with Newton's Carly Kennedy to do a beach clean up and run at Indian Rocks Beach.

    Once the beach was clean, Carly bought them all beers and they lived happily ever after. Once the beach was clean, Carly bought them all beers and they lived happily ever after.

    Team Elite Runner Jeannette Faber ran her first ever trail race over the weekend- the Bowie Park 6 miler. She managed to win and not face plant.

    Proof that she managed to keep her face on her face, and not on the trail Proof that Jeannette managed to keep her face on her face, and not on the trail

    We are days away from the 2015 edition of the Badwater 135 where Harvey Lewis will be returning in hopes of defending his title. Pam Reed and Meredith Dolhare will also be flying the flag for Newton Nation at Badwater.

    What tan lines? photo cred: John Borntrager The men's Fate are the most efficient Newtons for back floating. photo cred: John Borntrager

    Pro Triathlete Alex William Willis was 11th at the NYC triathlon, maybe Harvey Lewis can teach him how to save time in transition by leaving his shoes on for the swim.

    Diving into the pristine exotic waters of the tropical Hudson River Diving into the pristine exotic waters of the tropical Hudson River

    Georgia Ambassador Sara Maltby was the top lady overall at the Cremator Ultra 50 miler. Not to be confused with a cremeter. That is something else.

    And lastly, Newton's Expo team Yo and Don (also referred to as Yon in the office) and our VP of Ecommerce David Dunn (always referred to as David Dunn, despite being the only David in the office) worked the Napa to Sonoma Destination Race and then raced the race.

    Newton Running: Proud Sponsor of Destination Races. And people just rocking out. Newton Running: Proud Sponsor of Destination Races. And people who just want to rock out.




    Below you will find a series of Yoga poses designed with runner's in mind.  By following this guide and utilizing these poses you'll feel more connected and stronger with every run.
    Try them out and let us know how you #FeelNewton.
    yoga_for_runners1 Revolved Crescent Lunge

    REVOLVED CRESCENT LUNGE Tips: Twist the spine to one side, hooking the elbow outside of the knee. Stack the shoulders on top of each other. Use your core to keep your body lifted. #YogaForRunners #FeelNewton


    • Lengthens and stretches the spine.
    • Creates flexibility in the rib cage.
    • Stimulates the internal abdominal organs and kidneys.
    yoga_for_runners2 Side Plank

    SIDE PLANK Tips: Align your shoulders with your supporting wrist, creating a 90 degree angle. Keep your body in a strong, straight line without sagging in your stomach or hips. Keep your legs strong and core engaged.  #FeelNewton #YogaForRunners


    • Strengthen the wrists and elbow joint
    • Increase abdominal strength
    • Firm and tone the body
    yoga_for_runners3 Figure Four Pose

    FIGURE FOUR POSE This is a big hip releaser….get ready!

    Tips: Sit back into a seated position and cross one ankle above the opposite knee and flex the foot. Focus on a point on the floor to help secure your balance. Keep your weight in the standing heel and your hips level as you slowly hinge further to about 90 degrees at the standing knee.  Shift the torso and chest forward.  The goal is to ease the elbows to rest on the fronts of the shin.  Switch sides and repeat. #YogaForRunners #FeelNewton


    • Opens and released hips
    • Hamstring stretch (the more you lean forward)
    yoga_for_runners4 Extended Side Angle

    EXTENDED SIDE ANGLE Tips: Focus on keeping the weight off of your bottom arm and keep your upper body lifted by reaching up with your top arm.  Roll your shoulders back and keep your legs firm and strong.  HOLD IN YOUR STOMACH! #YogaForRunners #FeelNewton


    • Strengthens and stretches the legs, knees, and ankles
    • Stimulates abdominal organs
    • Increases stamina
    yoga_for_runners5 Downward Facing Dog


    DOWNWARD FACING DOG Tips: Relax your head and neck and gaze towards the front of the mat.  Keep your arms shoulder distance apart and your feet hip distance apart. Stretch your heels toward the floor (they don’t need to touch!). Engage your core and breathe normally. #YogaForRunners #FeelNewton


    • Calms the brain and helps relieve stress and mild depression
    • Stretches the shoulders, hamstrings, calves, arches, and hands
    • Strengthens the arms and legs
    • Improves digestion
    yoga_for_runners6 Warrior III

    WARRIOR III  Tips: Your arms, torso, and raised leg should be positioned parallel to the floor turning your body into the letter “T.”  Try to make sure the hip [of the raised leg] stays level with the opposite side. Reach in opposite directions with your arms and legs, stretching your body to the max! Remember to keep your gaze soft and keep breathing! #YogaForRunners #FeelNewton


    • Strengthens the ankles and legs
    • Tones the abdomen
    • Improves balance and posture
  • Feature Friday v2.0


    boxWelcome to Feature Friday with a twist. Instead of a shoe feature, we are going to drop some Newton Company knowledge on you. Have you ever wondered about the little "B" in the bottom corner of your shoe box? That is a B Corporation Certification symbol. Newton Running was the first Running Shoe Company to become B Corp certified. This initiative influences everything we do from our packaging that is made entirely of recycled materials, to the practices at our Headquarters of composting and bicycle commuting (not at the same time. We live dangerously, but not that dangerously). So what does all of this mean? Glad you asked! Here is the Cliffs Notes version to becoming B Corp certified, and what it means for Newton. And you- the Newtonites.

    To become B Corp certified, Newton had to complete an assessment that addresses:

    • Governance and transparency
    • Environmental Responsibility
    • Community Responsibility
    • Employee Treatment

    _E4A0091The documentation process is extensive, and took Newton a year from the time we decided to start the process to the certification completion. Newton will have to repeat the assessment every two years. The process becomes more rigorous with every recertification. It is B Corp's method for pushing companies to make ongoing incremental improvement

    Jerry's B Corp Thoughts

    To learn more, look here:  http://


    We're starting a new weekly blog to showcase the Newton Nation and the amazing races and places that Newton Running shoes take you each weekend.

    We hope you enjoy it.  Now on to the 4th of July version.

    We hope you all had a great 4th of July!  We have a simple math equation for determining if the holiday weekend was a success: add all of the fingers and eyebrows that survived the fireworks show, and subtract the number of hot dogs you ate. It is like golf, the lower your score the better. Negative numbers are best.

    • Georgia Ambassador Sara Maltby was the overall winner at the Bad Marsh Night 50k in Beaufort, South Carolina.
    Sara Sara Maltby
    • Arizona Ambassador Jonathan Schaller was 2nd in his age group at the Arizona 4th of July 4 Miler. Even better, this is the first picture he has submitted where he is awake, upright and wearing shoes. It only took 65 tries.
    Picture1 Jonathan
    • Team Elite Runner Bob Weiner won the Evergreen Freedom 5k, nice work Bob!
    Shauna BOCO on Green Mountain-Where's Shauna?
    • Newton Sales Support for Europe, Shauna, hiked Green Mountain on Saturday. She submitted photographic evidence. The Board is currently reviewing it for validity.
    Brenda Brenda Carwan
    • Team Elite Runner Brenda was the third overall female in Slovenia. Don’t worry Brenda, Michellie Jones can help you find a giant ATM for your giant check.
    Scott Scott
    • Team Elite Runner Scott won the Born in the USA 4 miler. From the looks of his pic, an Oak tree was a close second (or Ash tree? Maple tree? Christmas tree? We are bad at nature)
    Rick Rick Arminger
    • Ambassador Rick Arminger crushed Ironman Frankfurt over the weekend. It was warm. Very warm. So warm the finish line beer was warm. And that was Rick’s entire race report.
    Alaina Alaina
    • Ambassador Alaina Andersen was fourth in her age group in the Cazenovia 10 miler. Up next she will be racing Tyler McCandless and Fernando Cabada at Boilermaker this weekend. Consider yourselves warned, fellas.
    Linda and Jim Linda and Jim
    • Arizona Ambassadors Linda and Jim Ballard took a group of 24 runners to run the Alaska Marathon. Then they took a week long cruise where they managed to run 2 minute miles with the help of a moving ship. That is one way to beat the buffet.
    Nik Quick Nik
    • Team Elite Runner Nik won the North Canton 5 miler. There was no one in sight at the finish. Not even a Christmas tree.
    Bart Bart
    • Ambassador Bart Rein was 4th in his age group at the BRRC 5k, up next is the very climby and rocky Catoctin 50k. We don’t know what a Catoctin is, but it sounds intense.

    Have a great week Newton Nation and let us know what you're up to by using #FeelNewton across social media.

  • Food on the Run with "The Newton Chef" Justin Cogley

    Salmon Kale Sandwich & Green Juice

    Delicious After Run Meal or Snack Delicious After Run Meal or Snack

    Our Newton Chef, Justin Cogley (Food & Wine’s Best New Chef 2013).  Has developed a great recipe to help you recover this summer with a high protein and tasty snack which will taste great after any run.

    Here's the recipe.

    Chef tip.

    With a few of these easy recipes you can make a simple sandwich into something refreshing and tasty. I used Salmon since it is going strong right now, but you could sub. Halibut, Chicken, or even Avocado.

     Pine nut mayonnaise-

    1/2 cup raw pine nuts, soaked in hot water for 2 hours

    1/2 cup of the soaking liquid

    2 tablespoons of extra virgin olive oil

    1 1/2 tablespoon fresh lemon juice

    In a blender, combine the pine nuts, water, olive oil, and lemon juice and blend until smooth. around 3 min. The mixture will thicken as it sits. Use or store in refrigerator for up to 5 days.

    Raw kale, carrot, golden raisin slaw

    3 bunches of kale, stem off, washed, dried and sliced

    1 carrot peeled and sliced thin

    Sesame dressing

    3 TBSP rice vinegar

    2 TBSP dark sesame oil

    1 TBSP canola or light olive oil

    splash of soy sauce

    2 TBSP sesame seeds

    1/4 cup golden raisins

    Mix all together to form a broken vinaigrette. Check seasoning. Next fold in the Golden Raisins ( adding the golden raisins adds some nice sweetness)

    Since melons are just coming into season. This quick drink is very refreshing.

    Melon, Celery, Ginger, Apple

    2 Cups chopped french melon (or your favorite)

    1 Granny smith apple, peeled and chopped

    2 celery stalk

    small knob of ginger ( peeled and chopped)

    Chef tip. Peeling ginger with a spoon works so well!

    1/2 cup fresh OJ

    juice of one lime

    12 mint leaves

    1 cup crushed ice

    Put the first four ingredients through a juicer. (alternately blend in a high speed blender and strain) Next, add the juice into a small pitcher and pour in fresh OJ and the lime juice.

    Crush the mint leaves with the ice and add to the pitcher. Stir and enjoy.

    Find out more about Justin here: or follow him on instagram to see where he's running today:




  • Red Coyote Running and Fitness

    If you’re headed to Oklahoma City be sure to check out this running hot spot.

    Burke and Jon Newton - Red Coyote

    Jon and Burke Beck have both been running since high school. They ran Division 3 in college and worked in running stores after they graduated—Burke, near Washington, DC and Jon, in Rochester, New York. The two met, in San Diego, where Jon relocated to work for a larger running company and Burke had moved to work at another running store. From San Diego, they moved to Portland, where they continued to work in the industry. Together, the young couple talked about someday owning their own running store. Maybe when they retired. They didn’t imagine it would happen now, let alone in Burke’s hometown of Oklahoma City.

    “Burke always said she would never move back after she left for college,” says Jon. But when the couple headed back for a quick weekend trip to see family, they visited a local running store and were disappointed in the quality of service and running expertise. The seed was planted. “Burke’s dad said ‘it’s a great time to open a business in Oklahoma City,’” explains Jon, and the seed was watered.

    But it was true. A lot of companies, were moving headquarters to Oklahoma City and there was a new demographic of young professionals in the city.  By the end of their weekend visit, the couple had checked out the local competition, picked out possible store locations and said, “Let’s do it.” Soon after, they lined up funding. In August of 2009, they moved back to Oklahoma. In March of 2010, they opened their store, Red Coyote Running and Fitness (named after their dog “Pancho,” who happens to look like a red coyote).

    Seeking innovative products that matched their focus on quality, Red Coyote became the first to offer Newton in Oklahoma City, a feat they’re proud of. “I was running at the lake and I saw 15 people running, five were wearing Newton shoes. It makes me smile because we opened Newton here, and we’re the ones who sell it,” says Burke. But the couple credits Newton for laying the groundwork. “When we had our grand opening, Newton was the only brand that came out for it, which showed us their commitment. Timmy came and he took customers out for runs in the shoes.” She adds, “When we opened, people hadn’t heard about them. But we’ve had staff on board from the beginning and bringing them out to customers. They’re not just for elite runners. You can bring them out for anyone.

    “I think word of mouth helped us grow the brand. People have such a different experience in Newton, they really love it and they tell their friends, ‘you’ve got to try these shoes.’ It’s been an easy sell for us.”

    The “easy” part is matched by the effort and passion the Becks bring to their store and the running community. It’s been a busy three years. Aside from opening the store in March 2010, they were married in May of 2010 and had a son in March of 2013. At the end of March, they moved into an expanded new location. Looking back on the whirlwind of the past three years, Jon says, “Oklahoma was very under-served or untapped. There were a lot of people running. We have one of the biggest marathons in April every year, but there weren’t a lot of events and groups or opportunities to get together to have a fun run.” Furthermore, no one was doing learn to run or training groups.

    Jon and Burke began to sponsor events as well as host training groups at the store. “We started the newbie program and that has just taken over. First, it was 50 people twice a year, now it’s over 200 and it’s a 10-week program. It’s booming. All of our groups are growing and we’re seeing other training groups and social groups spawning from that.” Their Pack Pint Runs—a run followed by beer—every Thursday night are also popular.

    Burke adds, “Oklahoma doesn’t have a very developed elite running community, but there are a lot of new runners and people just getting into the sport and the community is really organizing. I would attribute it to that younger professional group looking for something to do. And now, we’re getting family and kids, too.”

    The store’s fast-growing popularity has not gone unnoticed. Outside magazine wrote about the Thursday night run and Competitor magazine named the Red Coyote one of The Best 50 Stores in the US (an honor considering the magazine rigorously evaluates 1,000 running stores). It also was nominated by Competitor with three other stores for Best Running Store of the Year, and was the youngest store ever to be nominated for this accolade.

    Of the community support, Jon says, “We have been surprised by how much the community has come out to support us in only 3 years. The community rallied around us and what we’ve done to support them and they have come to support us.” Burke adds, “There was a niche to fill, but Oklahoma has a friendly group [in the running business], and from what we can tell, everyone is up. The growth that we have helped in the community has helped them as well.” Run on Oklahoma!

  • Losing Weight to Triathlon: Fleet Feet Spokane’s Wade Pannell

    FleetFeetWadeSix years ago, the owner of Fleet Feet Spokane, Wade Pannell, was living in Bozeman, Montana. The former competitive cyclist — in both road cycling and mountain biking — was working in resort real estate development and wining and dining more than he was working out. “I was sixty pounds heavier and needed to get fit,” says Pannell. “I would say I was big boned. It was a good excuse. But when I lost the weight, I realized I really wasn't.” Finally, a friend with whom he grew up suggested he was out of shape and Pannell says, “I took it to heart.”

    He began to run. “I couldn't run a quarter mile without stopping and walking.” Yet, for Pannell, running took the least amount of time and was the easiest to do on the road when he was traveling for work. He also found the running community much more accepting than the cycling community, whose participants he says can be more competitive and critical. “In running you’re always in a pack and it’s much more community based.” He found the community he needed at Fleet Feet Bozeman. The store offered a plethora of programs to help people like Pannell get started. Pannell found this invaluable. And, he says, “Once I ran my first 5K, the old competitive juices were back.”

    Back in shape, and 60 pounds lighter, Pannell began to enjoy riding again. From there, he set his sights on triathlon. “I ran the Boston Marathon in 2010, and in 2011, I completed my first Ironman Coeur D’Alene.”

    While his training was picking up speed, Pannell’s work moved him to Spokane, Washington. Before leaving Bozeman, Pannell had been dabbling with the idea of opening a Fleet Feet or changing his line of work to training and helping people get fit. Once in Spokane, he and his wife decided that the city presented the perfect opportunity to open a Fleet Feet. They opened Fleet Feet Spokane last summer, in August 2012.

    Spokane County has a population of roughly 450,000 people, and it only had one real specialty running store, explains Pannell.  “It was an underserved market and historically a very running focused community. We send about two or three high schools to national high school championships each year. Yet there was only one main specialty store.”

    With an inventory focused on triathlon more than the average Fleet Feet, Pannell reached out to Newton Running in April, 2013. Ever since, Newton has been the store’s number 2 vendor with the Gravity leading the way, then the Isaacs and Pannell expects the Energy to do well, too. “I’ve been running in Newton for the last five years. Newton is not one of those brands most Fleet Feet’s open with. But we are very tri oriented. A few employees and myself coach a tri group and we were in a tri club with about 250 people. So for our audience it makes sense to find some brands with more of a tri focus.”

    Newton’s message also aligned with that of Fleet Feet Spokane. “As we worked with training people and talking about minimalism and everything people need to do to become better runners, Newton’s education and biomechanical feedback was a nice segue for what we were doing and what we were about,” Pannell explains. “Not only has Newton given us fantastic support with their tech rep and corporate backup, but we’ve probably held five run clinics. Each time we get 20-30 people. I love the drills that Danny gives. And they brought in Chris Legh during Ironman Coeur d’Alene.”

    Pannell says more than 50% of people who come in to his store probably should be introduced to Newton. “It’s the person who wants to run better, more naturally and improve their form, and who likes a lighter shoe or is a triathlete. All of those categories add up to a large portion of our customer base, so it’s a natural fit to bring out a Newton.”

    And it’s not just triathletes and serious runners who like the shoes. Who is his unexpected customer? “We have the unexpected walkers who love Newtons. We fit a fair amount of people who are baby boomers who just want to be in comfortable footwear. I’m surprised at how many choose Newtons. The Energy will be great for that group.”

    Personally, Pannell runs in the Distance. “If you want a shoe to be a stronger, better runner, I can’t think of a better shoe to give you that feedback than the Distance.” And for people who are worried about the transition and strengthening process that accompanies running in Newtons, he says, “You’ve lifted weights before right? Did it hurt? Well, if you’re going to increase your strength in your legs, you should have some muscular discomfort. It’s nothing to be scared of, just manage it properly.” He adds, “Once people commit, they get it. Even those who were skeptical about Newton are now very excited about running in them.”

  • Welcome to the School of Running

    Today Newton is very excited to be launching our School of Running (SOR) here in Boulder, Colorado. The mission of the SOR is to spread the knowledge of good, natural running form around the world by educating those who are interested in teaching others to become better runners and who wish to become better and more efficient runners themselves.

    The first session of SOR which began today is educating a handful of North American retail ambassadors. Soon the School of Running will expand to include Newton's recently revamped Coach Certification Program. Details of that program will be coming soon but for now the dates of the first sessions are below.



    Friday, September 21, 2012 - Saturday, September 22, 2012

    Newton Natural Running™ Coach Certification

    What: Newton Natural Running™ Coach Certification
    Who: Newton Running - School of Running
    Where: 1300 Walnut Street, Suite 120
    Boulder CO 80302 US
    Date: Friday, September 21, 2012 - Saturday, September 22, 2012
    Saturday, October 27, 2012 - Sunday, October 28, 2012

    Newton Natural Running™ Coach Certification

    What: Newton Natural Running™ Coach Certification
    Who: Newton Running - School of Running
    Where: 1300 Walnut Street, Suite 120
    Boulder CO 80302 US
    Date: Saturday, October 27, 2012 - Sunday, October 28, 2012
    Friday, November 9, 2012 - Saturday, November 10, 2012

    Newton Natural Running™ Coach Certification

    What: Newton Natural Running™ Coach Certification
    Who: Newton Running - School of Running
    Where: 1300 Walnut Street, Suite 120
    Boulder CO 80302 US
    Date: Friday, November 9, 2012 - Saturday, November 10, 2012
    Saturday, December 8, 2012 - Sunday, December 9, 2012

    Newton Natural Running™ Coach Certification

    What: Newton Natural Running™ Coach Certification
    Who: Newton Running - School of Running
    Where: 1300 Walnut Street, Suite 120
    Boulder CO 80302 US
    Date: Saturday, December 8, 2012 - Sunday, December 9, 2012
  • Natural Running: Coming Soon to a High School Near You!

    Jeff Yanke became certified as a Natural Running Coach at Endurance House in Middleton, WI.  Jeff and I connected, I knew this guy was special and ever since we met, Natural Running went to a whole new level.  Implementing Natural Running in high school gym classes is going to be the start of something big throughout the U.S.  As we may or may not know Newton Running is based on education, we just happen to sell shoes.  My job you ask?  To educate, too educate walkers, runners, fitness enthusiasts, anywhere ranging from “weekend warriors”, beginner walk/runners, all the way up to your elite athlete.

    I stopped by for a day just to watch the students from start to finish at their endurance class.  The students walked in with their homework which were questions about Chapter 1 of Danny Abshires book, Natural Running.  Everybody was enjoying the drills and really understood how running with Natural Form reduces impact on the bones and joints.  I’m pretty sure that running is one of the least inexpensive sports out there.  Too see people not participating in running because of injury, is so unfortunate.  If we can teach kids how to run without injury then we will see healthier individuals.  You can run anywhere, just strap on a good pair of running shoes, run with Natural Running form and you are good to go.

    Question: Is it possible that kids in school do not enjoy running because they have never been taught how to run correctly?

    Answer: "Absolutely", said Jeff Yanke, Physical Education Instructor at Naperville Central High School, USAT Level I Coach, and Newton Certified Natural Running Coach.

    During this reflection Jeff went back through all his days of education and never remembered being taught how to run:

    In the public school system we teach kids every kind of sport but we fail at teaching them Natural Running.  We don’t throw a kid in a pool and say swim a 500 for time, or put them at the free throw line and say you’re graded on the percent you make out of 10.  Yet we do this to our students’ detriment in running the mile test. We teach them fundamentals of all sports and forsake running.  I decided it was time for a change.  I was going to teach my students to run naturally.  In order to sharpen my knowledge of Natural Running, I took a coaching clinic sponsored by Newton.   Then I brought this knowledge to the high school that I teach at.

    The class is called "Endurance".  There are twenty-eight students ranging in athletic ability but all desiring to improve fitness levels.  We started the class with a video of each students’ running gait (they would not see it for 3 weeks) to have a base from which to work, then again at the beginning of week four.  Each day they would work on different drills and concepts.  I knew that it would take three weeks to rewire neuromuscular movement before it would feel natural to them.  The part that I didn’t know was how much they would enjoy it!  Just last week I had the class complete a thirty minute run test and did not have one complaint.  That was a glorious moment in my teaching career.  I can safely say that my students enjoy running.

    If you're a teacher or student and you're interested in having this program at your school, please contact Justin Dyszelski by email justin.dyszelski[at]

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