• Newton Nation Recap

    The Badwater 135 kicks off tomorrow where Pam Reed is attempting to become the first woman person to complete the Western States 100, Hardrock 100 and Badwater in the same year. And then she will do Ironman Boulder three days later just for funsies.


    This is Pam. Getting ready to do the unthinkable. This is Pam. Getting ready to do the unthinkable.

    In Birmingham, Alabama, Newton teamed up with Mountain High Outfitters and Lululemon for a morning of running, yoga-ing and stand up paddle boarding.

    And then they all took a nap And then they all took a nap

    While people were napping in Birmingham, Chris McDonald and Mackenzie Madison both finished in the top five at Ironman Canada

    Meanwhile, up in Canada... Meanwhile, up in Canada...

    Team Elite Runners Scott Wietecha and Jeannette Faber raced the Goodletsville 4 miler in Tennessee

    And they are off... And they are off...

    Florida Ambassador Julio Lajara was 5th in his age group at the Huntington Disease Triathlon

    Julio checking his watch to make sure he went fast. Very fast. Almost the fastest. Julio checking his watch to make sure he went fast. Very fast. Almost the fastest.

    Running 5ks are so 2014, nowadays people run the super trendy 4.1 mile distance. Case-in-point: Alaina Andersen after the Westport 4.1.

    Post miles smiles Post miles smiles

    California Ambassador Van McCarty raced a distance almost as popular as 4.1 miles- he raced the Ironman distance Vineman Triathlon in California. Van ran a 3:05 marathon to win his age group.

    Onward to Kona! Onward to Kona!

    Send us a picture of your Newtons in racing action at, or tag #feelnewton on Twitter, Instagram or Facebook.


  • Stop and Sip the Guinness

    Enter here for your chance to win a trip to the Napa to Sonoma Wine Country Half Marathon in 2016:

    Below is a true story, as told by Newton's VP of eCommerce David Dunn: I’ve spent the past year raving about an exceptionally unique half-marathon with an aid station that serves Guinness. Because I am a serious beer enthusiast, those closest to me always ask “…you drank some right?” And my answer, begrudgingly, “…no….but next time definitely.” The past two years I’ve been fortunate enough to support Newton’s presence at the Napa to Sonoma Wine Country Half Marathon. It’s a tough job. The original and most popular race in the amazing half-marathon race series presented by Destination Races, The Napa to Sonoma Wine Country Half is truly a celebration of all we love about the sport of running. Now I’m not one of the Newton runners whose results show up in the weekly race report. I’m a 9:00 mile guy with a fullback frame that fits well with my penchant for beer. But I do love to run. And in 2014 I came to this race feeling fit. Fueled by my competitive side, I put my head down and pushed my way to the finish in a respectable time. But with the memory of that missed Guinness station lingering, I vowed to make 2015 a different experience. To slow the pace and find every opportunity to absorb all this spectacular race has to offer. At the start line, as the sun broke through the clouds, I meandered through stunning rows of grape vines lining the entrance to the Cuvaison Estate, and settled in between the 2:00 hr and 2:15 pace groups.

    Sunrise on the way to the Start line Sunrise on the way to the Start line

    A call went out for a volunteer to sing our National Anthem. An unabashed Bostonian quickly jumped in and grabbed the microphone. Entirely off-key, he passionately and respectfully belted out the Star Spangled Banner with enough enthusiasm to inspire participation from virtually all his fellow racers. It was the first of many wonderful moments that made this a day to remember and characterize the unique spirit of this race series. I ran the early miles with a runner from Texas who took the time to properly thank virtually every volunteer he passed on the course.  

    Not Guinness, but still good Not Guinness, but still good

    I stopped to listen to a Jerry-Garcia look-alike and his band play an exceptional rendition of Brown-eyed Girl.

    Sometimes, you just have to pause for a jam session. The finish line isn't going anywhere. Sometimes, you just have to pause for a jam session. The finish line isn't going anywhere.

    I heard the roar of the crowd as the race director’s 81 year old mother crossed the 5k finish line. I laughed with my colleagues hula-hooping at the post-race festival.

    Not your typical post-race festivities. They are better. Not your typical post-race festivities. They are better.

    The Napa to Sonoma Wine Country Half certainly isn’t the only race to offer a festive race day experience. And there’s nothing wrong with racing hard and chasing a goal on the clock. It is a race after all. But for this average runner, on this day, this race gave me a refreshing reminder of the celebration of the social running experience. One I don’t often allow myself the opportunity to enjoy. Thank you Destination Races.  By the way, somehow that keg of Guinness didn’t make the 2015 course. But don’t worry, I managed to find an alternative or two. dd I hope to experience more Wine Country Half Marathon events in this series soon. You should too. Registration is open for many of these great events.

    Enter here for your chance to win a trip to the Napa to Sonoma Wine Country Half Marathon in 2016:

  • Newton Nation Recap

    Hello Newton Nation! Congratulations to everyone who hit the pavement in their Newton Juggernaut Rocket Ships over the weekend (aka "shoes").

    Team Elite Runner Fernando Cabada couldn't decide which race to do, so he did all of them. Fernando was the top American at Boilermaker, a few days later he raced the Buffalo Chase 4 miler where he picked up a new PR and made some friends (see photo for proof), and topped it all off with Rock and Roll Chicago two days later where he was fourth.

    Fernando and Friends after the Buffalo 4 Mile Fernando and Friends after the Buffalo 4 Mile

    Texas Ambassador Randi Schooley took a page out of Fernando's book and raced the Breckenridge 10k, Vail Hill Climb and Silver Rush 50 Mile within days of each other. Luckily, she lives in the Houston area, so she had plenty of mountains to train on.

    Randi on the uphilly section. All of the sections were uphilly. Randi on the uphilly section. All of the sections were uphilly.

    Clever Training in Florida joined forces with Newton's Carly Kennedy to do a beach clean up and run at Indian Rocks Beach.

    Once the beach was clean, Carly bought them all beers and they lived happily ever after. Once the beach was clean, Carly bought them all beers and they lived happily ever after.

    Team Elite Runner Jeannette Faber ran her first ever trail race over the weekend- the Bowie Park 6 miler. She managed to win and not face plant.

    Proof that she managed to keep her face on her face, and not on the trail Proof that Jeannette managed to keep her face on her face, and not on the trail

    We are days away from the 2015 edition of the Badwater 135 where Harvey Lewis will be returning in hopes of defending his title. Pam Reed and Meredith Dolhare will also be flying the flag for Newton Nation at Badwater.

    What tan lines? photo cred: John Borntrager The men's Fate are the most efficient Newtons for back floating. photo cred: John Borntrager

    Pro Triathlete Alex William Willis was 11th at the NYC triathlon, maybe Harvey Lewis can teach him how to save time in transition by leaving his shoes on for the swim.

    Diving into the pristine exotic waters of the tropical Hudson River Diving into the pristine exotic waters of the tropical Hudson River

    Georgia Ambassador Sara Maltby was the top lady overall at the Cremator Ultra 50 miler. Not to be confused with a cremeter. That is something else.

    And lastly, Newton's Expo team Yo and Don (also referred to as Yon in the office) and our VP of Ecommerce David Dunn (always referred to as David Dunn, despite being the only David in the office) worked the Napa to Sonoma Destination Race and then raced the race.

    Newton Running: Proud Sponsor of Destination Races. And people just rocking out. Newton Running: Proud Sponsor of Destination Races. And people who just want to rock out.




    Below you will find a series of Yoga poses designed with runner's in mind.  By following this guide and utilizing these poses you'll feel more connected and stronger with every run.
    Try them out and let us know how you #FeelNewton.
    yoga_for_runners1 Revolved Crescent Lunge

    REVOLVED CRESCENT LUNGE Tips: Twist the spine to one side, hooking the elbow outside of the knee. Stack the shoulders on top of each other. Use your core to keep your body lifted. #YogaForRunners #FeelNewton


    • Lengthens and stretches the spine.
    • Creates flexibility in the rib cage.
    • Stimulates the internal abdominal organs and kidneys.
    yoga_for_runners2 Side Plank

    SIDE PLANK Tips: Align your shoulders with your supporting wrist, creating a 90 degree angle. Keep your body in a strong, straight line without sagging in your stomach or hips. Keep your legs strong and core engaged.  #FeelNewton #YogaForRunners


    • Strengthen the wrists and elbow joint
    • Increase abdominal strength
    • Firm and tone the body
    yoga_for_runners3 Figure Four Pose

    FIGURE FOUR POSE This is a big hip releaser….get ready!

    Tips: Sit back into a seated position and cross one ankle above the opposite knee and flex the foot. Focus on a point on the floor to help secure your balance. Keep your weight in the standing heel and your hips level as you slowly hinge further to about 90 degrees at the standing knee.  Shift the torso and chest forward.  The goal is to ease the elbows to rest on the fronts of the shin.  Switch sides and repeat. #YogaForRunners #FeelNewton


    • Opens and released hips
    • Hamstring stretch (the more you lean forward)
    yoga_for_runners4 Extended Side Angle

    EXTENDED SIDE ANGLE Tips: Focus on keeping the weight off of your bottom arm and keep your upper body lifted by reaching up with your top arm.  Roll your shoulders back and keep your legs firm and strong.  HOLD IN YOUR STOMACH! #YogaForRunners #FeelNewton


    • Strengthens and stretches the legs, knees, and ankles
    • Stimulates abdominal organs
    • Increases stamina
    yoga_for_runners5 Downward Facing Dog


    DOWNWARD FACING DOG Tips: Relax your head and neck and gaze towards the front of the mat.  Keep your arms shoulder distance apart and your feet hip distance apart. Stretch your heels toward the floor (they don’t need to touch!). Engage your core and breathe normally. #YogaForRunners #FeelNewton


    • Calms the brain and helps relieve stress and mild depression
    • Stretches the shoulders, hamstrings, calves, arches, and hands
    • Strengthens the arms and legs
    • Improves digestion
    yoga_for_runners6 Warrior III

    WARRIOR III  Tips: Your arms, torso, and raised leg should be positioned parallel to the floor turning your body into the letter “T.”  Try to make sure the hip [of the raised leg] stays level with the opposite side. Reach in opposite directions with your arms and legs, stretching your body to the max! Remember to keep your gaze soft and keep breathing! #YogaForRunners #FeelNewton


    • Strengthens the ankles and legs
    • Tones the abdomen
    • Improves balance and posture
  • Newton Nation Recap

    After spending the day reviewing the Newton Nation archives, it has been verified that this past weekend was the most successful weekend in the history of people racing in Newtons. Ever.


    Across the pond, in a faraway land known as "Europe," David Hauss won the European Triathlon Championships.

    David Hauss. Like a boss. David Hauss and his magic Tri-Racers


    On Saturday, five Newton employees tackled the Leadville 50 Mountain Bike race. They were lead by Don Reichelt, followed by Erin Kersten, Tom Curran and Yo Schmidt. West Coast Account Manager Brad Jacobs figured 40 miles was close enough. It's not Brad, it's not.

    Erin and Don. Don held a "how to fall off your bike clinic," Erin did not attend. Erin and Don. Don held a "how to fall off your bike clinic," Erin did not attend.


    On Sunday, half of the Newton office tackled the Leadville Silver Rush 50 mile Run. Team Elite Runner Kara Henry broke the course record by 26 minutes. There is a lot of Zombie walking going on in the Newton Headquarters today:

     Tom Curran, Mary Wolber, Brian Salin, Sabina Parigian, Anne Klein, Stephen Gartside, Kara Henry, Brent Abbott and Rich Miyamoto. Ready for action and altitude.
    Tom Curran, Mary Wolber, Brian Salin, Sabina Parigian, Anne Klein, Stephen Gartside, Kara Henry, Brent Abbott and Rich Miyamoto. Ready for action and altitude.


    At Boilermaker in New York, Fernando Cabada and Tyler McCandless were the first and third Americans respectively

    Podiumers (now a word) Fernando and Tyler Podiumers (now a word) Fernando and Tyler


    The Man, The Myth, The Legend Craig Alexander was second at Vineman followed by Timothy "T.O." O'Donnell in fourth and Chris "Big Sexy" McDonald in ninth. In the lady race, MacKenzie Madison was seventh.

    Meanwhile, back in "Europe" Chris Bagg was the top American at Challenge Roth Meanwhile, back in "Europe" Chris Bagg was the top American at Challenge Roth


    The hits keep on coming...

    -Days after Western States and days before Badwater, Pam Reed completed the Hardrock 100 in sub 40 hours

    -Ambassador Alaina Andersen ran a quick 74 minutes at Boilermaker. She let Fernando and Tyler beat her, so there wouldn't be any awkwardness at the next Newton gathering

    -Texas Ambassador Maria Reed had the top run split at the Shadow Creek Relay Tri in Pearland, TX

    -Ambassador Moira Horan won the Judy Flannery award for her excellence in the sport of triathlon and her service to the triathlon community

    -Ambassador Bart Rein ran the Catoctin 50k on Saturday and said it was the hardest thing he has ever done. That means you did it right, Bart

    -Newton CPA Beth raced Boulder Peak over the weekend, the countdown is on to Ironman Boulder. No pressure, Beth.

    and lastly, a huge dose of Monday Motivation:

    NASCAR Driver Landon Cassill raced 770.3 miles in 27 hours over the weekend. He started with a 300 mile NXS race on Friday night, flew out to Muncie at 1 am on Saturday morning where he raced the Muncie 70.3 and qualified for the World Championships with a 4:36 half Ironman. He immediately flew back to Kentucky where he finished 28th in the 400 mile NASCAR Cup race on Saturday night. Nothing is impossible.







    We're starting a new weekly blog to showcase the Newton Nation and the amazing races and places that Newton Running shoes take you each weekend.

    We hope you enjoy it.  Now on to the 4th of July version.

    We hope you all had a great 4th of July!  We have a simple math equation for determining if the holiday weekend was a success: add all of the fingers and eyebrows that survived the fireworks show, and subtract the number of hot dogs you ate. It is like golf, the lower your score the better. Negative numbers are best.

    • Georgia Ambassador Sara Maltby was the overall winner at the Bad Marsh Night 50k in Beaufort, South Carolina.
    Sara Sara Maltby
    • Arizona Ambassador Jonathan Schaller was 2nd in his age group at the Arizona 4th of July 4 Miler. Even better, this is the first picture he has submitted where he is awake, upright and wearing shoes. It only took 65 tries.
    Picture1 Jonathan
    • Team Elite Runner Bob Weiner won the Evergreen Freedom 5k, nice work Bob!
    Shauna BOCO on Green Mountain-Where's Shauna?
    • Newton Sales Support for Europe, Shauna, hiked Green Mountain on Saturday. She submitted photographic evidence. The Board is currently reviewing it for validity.
    Brenda Brenda Carwan
    • Team Elite Runner Brenda was the third overall female in Slovenia. Don’t worry Brenda, Michellie Jones can help you find a giant ATM for your giant check.
    Scott Scott
    • Team Elite Runner Scott won the Born in the USA 4 miler. From the looks of his pic, an Oak tree was a close second (or Ash tree? Maple tree? Christmas tree? We are bad at nature)
    Rick Rick Arminger
    • Ambassador Rick Arminger crushed Ironman Frankfurt over the weekend. It was warm. Very warm. So warm the finish line beer was warm. And that was Rick’s entire race report.
    Alaina Alaina
    • Ambassador Alaina Andersen was fourth in her age group in the Cazenovia 10 miler. Up next she will be racing Tyler McCandless and Fernando Cabada at Boilermaker this weekend. Consider yourselves warned, fellas.
    Linda and Jim Linda and Jim
    • Arizona Ambassadors Linda and Jim Ballard took a group of 24 runners to run the Alaska Marathon. Then they took a week long cruise where they managed to run 2 minute miles with the help of a moving ship. That is one way to beat the buffet.
    Nik Quick Nik
    • Team Elite Runner Nik won the North Canton 5 miler. There was no one in sight at the finish. Not even a Christmas tree.
    Bart Bart
    • Ambassador Bart Rein was 4th in his age group at the BRRC 5k, up next is the very climby and rocky Catoctin 50k. We don’t know what a Catoctin is, but it sounds intense.

    Have a great week Newton Nation and let us know what you're up to by using #FeelNewton across social media.

  • Taking Chances With Gear Running


    Gear Running PhotoIn 2009, Paul Horan took a chance — a big chance. He and his business partners bought the oldest running store in the Twin Cities area. The store, Gear Running (, based in Edina, Minnesota, had been the “it” store in town from 1985-2006, but when the store owner started to step away to pursue other personal interests, the store began to lose its footing in the market. Horan had been an avid runner since high school and had at one point run for the Gear Running store team. He also had worked in clothing retail for most of his career and was looking for a retail opportunity to call his own. When the chance to buy Gear Running presented itself, he jumped on it.

    Horan’s own market research had turned him onto “natural running”. He understood that it wasn’t just a fad, but a trend that would play a role in the future of the running market. “I thought the Newton technology was fascinating, how they spent so much time trying to mimic the barefoot gate, while still being substantial under foot. And we were lucky that our inventory levels were such that we could bring in a lot of it, and bring it in right away.” Horan hoped that a new brand like Newton Running would help him to differentiate his store from his competitors

    Horan’s differentiation plan paid off, Newton became Horan’s number one brand after the first year he carried it. Gear Running has in fact sold more Newton shoes than any other storefront.

    Thanks to many years spent on the retail side of the clothing industry, Horan says, “I had very good experience in retail and great connections as far as a customer base.” When he changed to Gear Running, many of his former clothing clients, began to visit him at the shoe store. Others, aside from his competitors, were also happy to see him take over the store. Many local runners had fond memories of the store when it was doing well. “People would always say, ‘Gear Running. I love that store,’” says Horan.

    And his customers loved Newton shoes. “Every day, I was open jawed at the number of people who came in because of Newton shoes or who were turned on when they saw the shoe. We did well from the get go. And it kept building and building and building.” And, it’s not always your typical elite runner who is into minimal running. “We have guys all the time, they don’t appear to be the kind of guy who would run in that type of shoe. Suddenly they’re all intrigued.”

    “We have a former NFL hall of famer who has bought about 12 pairs. He thought his running career was over. He’s a bigger guy, but in great shape. He heard about Newtons. He bought one pair and then came back and said ‘I need two more pair,’” explains Horan. “We have a lot of customers who have had great improvement with the Newtons and feel like they can run again. And the 30-day guarantee is a nice safety net to have in your back pocket.”

    Horan says there is another group of 10 to 12 women who walk around the nearby lake. “They all have the pink Newtons. They’re walkers, but they love them.” He adds, “The shoes sell themselves to a degree because they’re so colorful.”

    The other secret to Horan’s success is a partnership he founded with Team Ortho (, the largest race organizer in Minnesota. “We’re their exclusive retail partner. So when we go to their expos, we’re the only retailer there.” Horan explains that every race has a Facebook page, and Horan has run multiple contests on these pages giving away a pair of Newton shoes. “They will simply say, ‘Like’ this page to be eligible to win a pair of Newtons. And just one of those pages gets around 10,000 ‘Likes’.” He adds, “You also get all of these comments. For the most part it’s a love fest, so then other people think maybe they should try them out.” Every time a new product comes in Horan will have Team Ortho give away a pair. “They’ll post the picture and people are just like ‘those are the coolest!’” He sold 200 pairs in December last year as a result of these social media giveaways.

    The next giveaway candidate? The new EnergyNR . Horan, who primarily runs in the Distance, thinks the new EnergyNR will spark even more interest in Newton because of its versatility and potential to be a cross- trainer. “I’m excited about that one,” he says.

  • Newton's Steve Johnson on Ironman Arizona Only Five Weeks After Kona

    12runSince the middle of June when I qualified for Kona at Eagleman 70.3, I knew I had a challenge ahead of me in that I was going to be competing in two Ironman races over the span of five weeks.

    My two biggest concerns were 1) recovery from Kona and 2) putting together the right dose of training so that I didn't overdo it heading into Arizona.

    For the purpose of simplicity, I'm going to focus on the theme of recovery for this post and how the length of recovery can be linked to your form and efficiency of running. For any of you that have run a marathon, you know how trashed your body and legs can be for the several days following the race. Try swimming 2.4 miles and biking 112 miles prior to running that marathon and the fatigue and muscle damage is compounded even more.

    Having tweaked a couple of things with my form and switched to running exclusively with Newton shoes over the past couple of years, the fatigue and recovery time from my hard and long efforts has been greatly reduced in addition to being free from injury.

    What's the secret, you ask? Simply enough, it all comes down to cadence. I will say that there isn't going to be a singular magic number for everyone out there due to a variety of factors primarily relating to physical make-up, but if you're in the neighborhood of 170-190 steps/minute, you're going to be in good shape. Of the many reasons I wear Newtons, their lightweight nature, low ramp angle and active forefoot technology allow me to achieve a 180 cadence much more easily than any other shoe.

    So what's so great about this cadence range? Several things:

    *You avoid excessive heel's hard to heel strike with a high cadence and heel strike = braking.

    *Less elapsed ground contact and're running lightly.

    *Better foot placement in relation to your center of mass (ie: less overstriding).

    *Improved elastic recoil of the Achilles tendon.

    *Less vertical oscillation.

    All of these things lead to better running economy, which equals less energy to go the same speed, which equals less fatigue which means you can go out there and get after it more quickly than before. I think we can agree that these are all good things.

    You can check out Steve's blog HERE.

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