Category Archives: Learn to Run Clinics

Losing Weight to Triathlon: Fleet Feet Spokane’s Wade Pannell

Posted by on Tuesday, August 27, 2013 @ 2:14 pm | Leave a reply

FleetFeetWadeSix years ago, the owner of Fleet Feet Spokane, Wade Pannell, was living in Bozeman, Montana. The former competitive cyclist — in both road cycling and mountain biking — was working in resort real estate development and wining and dining more than he was working out. “I was sixty pounds heavier and needed to get fit,” says Pannell. “I would say I was big boned. It was a good excuse. But when I lost the weight, I realized I really wasn’t.” Finally, a friend with whom he grew up suggested he was out of shape and Pannell says, “I took it to heart.”

He began to run. “I couldn’t run a quarter mile without stopping and walking.” Yet, for Pannell, running took the least amount of time and was the easiest to do on the road when he was traveling for work. He also found the running community much more accepting than the cycling community, whose participants he says can be more competitive and critical. “In running you’re always in a pack and it’s much more community based.” He found the community he needed at Fleet Feet Bozeman. The store offered a plethora of programs to help people like Pannell get started. Pannell found this invaluable. And, he says, “Once I ran my first 5K, the old competitive juices were back.”

Back in shape, and 60 pounds lighter, Pannell began to enjoy riding again. From there, he set his sights on triathlon. “I ran the Boston Marathon in 2010, and in 2011, I completed my first Ironman Coeur D’Alene.”

While his training was picking up speed, Pannell’s work moved him to Spokane, Washington. Before leaving Bozeman, Pannell had been dabbling with the idea of opening a Fleet Feet or changing his line of work to training and helping people get fit. Once in Spokane, he and his wife decided that the city presented the perfect opportunity to open a Fleet Feet. They opened Fleet Feet Spokane last summer, in August 2012.

Spokane County has a population of roughly 450,000 people, and it only had one real specialty running store, explains Pannell.  “It was an underserved market and historically a very running focused community. We send about two or three high schools to national high school championships each year. Yet there was only one main specialty store.”

With an inventory focused on triathlon more than the average Fleet Feet, Pannell reached out to Newton Running in April, 2013. Ever since, Newton has been the store’s number 2 vendor with the Gravity leading the way, then the Isaacs and Pannell expects the Energy to do well, too. “I’ve been running in Newton for the last five years. Newton is not one of those brands most Fleet Feet’s open with. But we are very tri oriented. A few employees and myself coach a tri group and we were in a tri club with about 250 people. So for our audience it makes sense to find some brands with more of a tri focus.”

Newton’s message also aligned with that of Fleet Feet Spokane. “As we worked with training people and talking about minimalism and everything people need to do to become better runners, Newton’s education and biomechanical feedback was a nice segue for what we were doing and what we were about,” Pannell explains. “Not only has Newton given us fantastic support with their tech rep and corporate backup, but we’ve probably held five run clinics. Each time we get 20-30 people. I love the drills that Danny gives. And they brought in Chris Legh during Ironman Coeur d’Alene.”

Pannell says more than 50% of people who come in to his store probably should be introduced to Newton. “It’s the person who wants to run better, more naturally and improve their form, and who likes a lighter shoe or is a triathlete. All of those categories add up to a large portion of our customer base, so it’s a natural fit to bring out a Newton.”

And it’s not just triathletes and serious runners who like the shoes. Who is his unexpected customer? “We have the unexpected walkers who love Newtons. We fit a fair amount of people who are baby boomers who just want to be in comfortable footwear. I’m surprised at how many choose Newtons. The Energy will be great for that group.”

Personally, Pannell runs in the Distance. “If you want a shoe to be a stronger, better runner, I can’t think of a better shoe to give you that feedback than the Distance.” And for people who are worried about the transition and strengthening process that accompanies running in Newtons, he says, “You’ve lifted weights before right? Did it hurt? Well, if you’re going to increase your strength in your legs, you should have some muscular discomfort. It’s nothing to be scared of, just manage it properly.” He adds, “Once people commit, they get it. Even those who were skeptical about Newton are now very excited about running in them.”

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Taking Chances With Gear Running

Posted by on Tuesday, July 30, 2013 @ 7:49 am | Leave a reply

 

Gear Running PhotoIn 2009, Paul Horan took a chance — a big chance. He and his business partners bought the oldest running store in the Twin Cities area. The store, Gear Running (http://www.gearrunningstore.com), based in Edina, Minnesota, had been the “it” store in town from 1985-2006, but when the store owner started to step away to pursue other personal interests, the store began to lose its footing in the market. Horan had been an avid runner since high school and had at one point run for the Gear Running store team. He also had worked in clothing retail for most of his career and was looking for a retail opportunity to call his own. When the chance to buy Gear Running presented itself, he jumped on it.

Horan’s own market research had turned him onto “natural running”. He understood that it wasn’t just a fad, but a trend that would play a role in the future of the running market. “I thought the Newton technology was fascinating, how they spent so much time trying to mimic the barefoot gate, while still being substantial under foot. And we were lucky that our inventory levels were such that we could bring in a lot of it, and bring it in right away.” Horan hoped that a new brand like Newton Running would help him to differentiate his store from his competitors

Horan’s differentiation plan paid off, Newton became Horan’s number one brand after the first year he carried it. Gear Running has in fact sold more Newton shoes than any other storefront.

Thanks to many years spent on the retail side of the clothing industry, Horan says, “I had very good experience in retail and great connections as far as a customer base.” When he changed to Gear Running, many of his former clothing clients, began to visit him at the shoe store. Others, aside from his competitors, were also happy to see him take over the store. Many local runners had fond memories of the store when it was doing well. “People would always say, ‘Gear Running. I love that store,’” says Horan.

And his customers loved Newton shoes. “Every day, I was open jawed at the number of people who came in because of Newton shoes or who were turned on when they saw the shoe. We did well from the get go. And it kept building and building and building.” And, it’s not always your typical elite runner who is into minimal running. “We have guys all the time, they don’t appear to be the kind of guy who would run in that type of shoe. Suddenly they’re all intrigued.”

“We have a former NFL hall of famer who has bought about 12 pairs. He thought his running career was over. He’s a bigger guy, but in great shape. He heard about Newtons. He bought one pair and then came back and said ‘I need two more pair,’” explains Horan. “We have a lot of customers who have had great improvement with the Newtons and feel like they can run again. And the 30-day guarantee is a nice safety net to have in your back pocket.”

Horan says there is another group of 10 to 12 women who walk around the nearby lake. “They all have the pink Newtons. They’re walkers, but they love them.” He adds, “The shoes sell themselves to a degree because they’re so colorful.”

The other secret to Horan’s success is a partnership he founded with Team Ortho (http://www.teamortho.us), the largest race organizer in Minnesota. “We’re their exclusive retail partner. So when we go to their expos, we’re the only retailer there.” Horan explains that every race has a Facebook page, and Horan has run multiple contests on these pages giving away a pair of Newton shoes. “They will simply say, ‘Like’ this page to be eligible to win a pair of Newtons. And just one of those pages gets around 10,000 ‘Likes’.” He adds, “You also get all of these comments. For the most part it’s a love fest, so then other people think maybe they should try them out.” Every time a new product comes in Horan will have Team Ortho give away a pair. “They’ll post the picture and people are just like ‘those are the coolest!’” He sold 200 pairs in December last year as a result of these social media giveaways.

The next giveaway candidate? The new EnergyNR . Horan, who primarily runs in the Distance, thinks the new EnergyNR will spark even more interest in Newton because of its versatility and potential to be a cross- trainer. “I’m excited about that one,” he says.

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Newton Natural Running Symposium and Clinic in Annapolis Next Week

Posted by on Thursday, October 13, 2011 @ 4:01 pm | Leave a reply

Newton experts and instructors will be on-hand at Fleet Feet Sports Annapolis on Tuesday, October 18 to show you how to run faster, stronger, more efficiently and with less injury!

Newton Natural Running™ Symposium: 6:00pm
- FREE gift for all attendees!
- Raffle for a FREE pair of Newton Shoes!
- Refreshments – including FREE food and drinks!
- Meet the experts from Newton Running

Topics will include:
Fundamentals of Biomechanics
The History of Footwear
Injury Prevention
Questions and Answers

Newton Natural Running™ Form Clinic: 6:30pm
An Expert Newton Educator will answer all of your questions about run form, and the biomechanics of “Newton Natural Running!” We’ll also put the science to the test – and practice drills and proper running form. You can also take a pair of Newton Shoes out for a test run!

Topics will include:
Natural Running
Helpful Form Drills
Efficiency in Running
Practice!

Fleet Feet Sports Annapolis will also be hosting a Newton Natural Running™ Coach Certification on October 17 – October 18. To register for the certification, please visit this page: http://goo.gl/vMnpw

Questions about this event? Email noelle.tarr@fleetfeetannapolis.com.

See more here: http://youtu.be/1m3rBgo5QNI

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Newton and Mile High Squash

Posted by on Wednesday, September 7, 2011 @ 6:45 pm | Leave a reply

The Mile High Squash group consists of about fifty underserved Hispanic students in Denver.  In addition to squash lessons and healthy lifestyle direction, the MHS organization also provides academic tutoring for 6th – 12th grade students.  Newton Running designer has been involved with the MHS program since they started the program in 2008 from an academic perspective, but since he came to Newton Running, his contribution will be physical fitness and squash.

Here he am with 20-students from the Mile High Squash organization working on their running form as they prepare for their first annual “MHS Running to College 5k” on October 22 in Denver, CO.  The session included a brief warm-up session consisting of form drills followed by running and walking for 20-minutes, and then some barefoot cool down stretches and balancing drills on the squash court.


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Newton Running’s Natural Running Symposium Comes to Bellevue

Posted by on Thursday, September 1, 2011 @ 2:41 pm | Leave a reply

September 1, 2011 (Boulder, Colo.) – Newton Running, the leader in natural running footwear and education, is hosting a two-part Newton Natural Running™ Symposium at Fitness Forward fitness studio on Saturday, September 17 and Sunday, September 18. The event is free and open to the public.

As the running industry and the national news media debate the merits of barefoot running and minimalist shoes, Boulder, Colorado-based Newton Running, a pioneer in the natural-running revolution, teaches simple, easy-to-learn techniques to runners of all levels through its national Newton Natural Running™ Symposia.

 

“There’s a tremendous amount of discussion, confusion and misinformation in the running world about proper form and shoe design,” says Newton Running’s Director of Education and Research, Ian Adamson. “Newton Running is dedicated to teaching runners about the benefits of natural running and how to avoid injury.”

 

The symposium includes a presentation on biomechanics, shoe selection and running-injury prevention on September 17 at 4:30 p.m., followed by a natural running form clinic on September 18 at 10 a.m. at Fitness Forward (#118, 105th Ave NE, Bellevue, Washington).
Concurrent to the symposium is a Newton Natural Running™ Coaching Certification Program, a two-day intensive that certifies individuals to teach and analyze Newton Natural Running™ form, present Newton Natural Running™ talks and clinics, become a Newton Running affiliate, gain discounts to Newton Running footwear and products and obtain a free coaching listing on www.NewtonRunning.com.

Registration for the Newton Natural Running™ Coaching Certification (all day Sept. 17 and 18) is available through Active.com for $295. (http://www.active.com/running-class/bellevue-wa/newton-natural-running-coach-certification-2011)

 

Additional symposia and coaching programs will be held at Running Away Multisport in Chicago, Illinois, September 6-8, and at Endurance House in Middleton, Wisconsin, November 12-13. A full calendar of upcoming events is available at www.newtonrunning.com.

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Gord’s Running Store Hosting Newton Natural Running Symposium July 11/12

Posted by on Thursday, July 7, 2011 @ 8:33 am | 1 Reply

Next Monday, July 11 and Tuesday, July 12, come to Gord’s Running Store in Calgary, Alberta, Canada, for a Newton Natural Running ™ Sympoisum and Form Clinic with Newton Running’s Director of Education and Research, Ian Adamson.

Learn the principles of running biomechanics, injury prevention and how to adopt a natural running stride.

The natural running presentation begins at 5:15 pm at Gord’s Running at 919 Center Street NW, Calgary, Alberta, and the form clinic is on Tuesday at 7:00 pm.

For more information, visit www.NewtonRunning.com or www.GordsRunningStore.com.

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Shepherdstown West Virginia: a Newtonian Community

Posted by on Tuesday, June 21, 2011 @ 1:04 pm | 2 Replies

In less than a year, Two Rivers Treads Center for Natural Running and Walking has sold over  1000 pair of Newton Running shoes. Newton Runner Dr. Mark Cucuzzella (pictured left) opened the concept store in June  2010.

Dr. Mark, one of the earliest adapters of Natural Running, began researching and learning about better running form after several foot operations in 2000. He discovered the effects of footwear affects as a runner for Brooks Sports and working on minimalist shoe projects. “By cutting the heels off shoes I understood the feel of zero-drop,” says Cucuzzella. “I didn’t need any more data to realize that elastic recoil and natural motion were enhanced with my foot in its anatomic position.”

When these projects were shelved, Dr. Mark contacted Newton Running‘s Danny Abshire, of who was building a shoe designed to facilitate proper running form. Dr. Mark and Newton Running continue to learn and evolve with  a common goal of having runners embrace the notion of “No Pain…Thank you”, not “No Pain…No Gain”.

In 2009 Shepherdstown started hosting running events that soon become the largest in the state.  There is now an entire Freedom’s Run Series of Events (www.freedomsrun.org) with partnerships with the National Parks.  The all-volunteer group builds trails and gardens for schools and has established the Historic Region as a National Heritage Area.

The events have grown such that a race headquarters was needed. Freedom’s Run race committee members Tom Shantz and James Munnis, stepped up to the challenge of creating a shoe store specializing in flat and minimalist shoes.

“The Sir Isaac Guidance Trainer has been an excellent and safe transitioning shoe for many new and experienced runners,” says Shantz. “It is durable and allows the feel and protection of a shoe as runners start to learn and understand better form at their own pace”

“We are big supporters of barefoot running as a supplement to land better and improve posture,” he adds. “Most who have not achieved proper strength, mobility and efficiency would trash a pure minimalist shoe and their bodies in two to three weeks. The resiliency and firmness of Newton Running’s midsole and its sustainable properties make it unique in the shoe market. We also teach the components of healthy movement in weekly clinics and at each customer interaction.”

The Distance Light Weight Trainer is the shoe of choice for State Champion Jefferson High School Cougars. Whereas most coach recommend cushioned trainers to their athletes, Jefferson Coach Scott Biola understands it is critical not to let his runners transition to a dysfunctional heel-to toe-pattern.  One Newton runner who has achieved great success is multiple state champion and 4:15-miler Brandon Doughty.  Brandon has but over 1200 miles in his Newton Running Gravity Neutral Performance Trainers and has avoided injury.  He will run for Oklahoma next year.  Five of Biola’s runners broke 10 minutes over 2 miles this year, when five years ago he would have had trouble finding five runners to break 5 minutes in a mile.

“Chi Running principles have helped me overcome my own injuries,” says Biola. “Getting away from heel striking is an essential aspects to teaching proper mechanics to high school athletes. I prefer to see them land on either the forefoot and rearfoot touching simultaneously or the ball of the foot (forefoot) touching first.”

“It seems that the older the athlete, the harder it is to transition away from the heel strike,” he adds. “Time spent in traditional training shoes definitely has a lot of us accustomed to heel striking. I’ve found that the Newton shoes and other lightweight minimalist models help reinforce proper mechanics. In addition to getting people away from heel striking, these shoes are also light in weight which is essential to having a rapid cadence. That quick turnover not only makes for faster running, it seems to help reduce injuries.”

Dr. Mark has these thoughts about the future: “We are seeing many runners now graduating into less shoe in a healthy and progressive way.  We look forward to the launch of the MV2 in the fall.  It will be a fresh option for those who have learned and evolved. The Isaac , Gravity, and Distance will continue to be our focus for the new and transitioning runners.  With over 1000 pair of these out now I have yet to hear of a customer or their doctor come back to us blaming the shoe. I give credit to my staff who teach patience and progression.”

After the lead of Two Rivers Treads, several stores are now opening with a similar model of selling only flat and minimalist shoes. They are aligning in a partnership and all are Newton Running retailers:

  • Born To Run; Bellevue, WA
  • Natural  Running Center; Dallas, TX
  • Good for the Soles; MA
  • Revolution Running; WI
  • The Runners Sole; Chambersburg PA
  • Hunter Gait; Newcastle, Australia

The store started in a 500-square-foot second-story space and just last week moved to a beautiful  new street level space with triple the space and a new visibility.  The future looks bright for both Newton and Two Rivers Treads.  Two Rivers Treads wishes to thank the support of Newton for a successful first  year. Newton has also been instrumental in the success of Freedom’s Run as a major sponsor (www.freedomsrun.org)  and the US Air Force Running Team, of which I have been a part of for almost 20 years.

Meet Dr. Mark and learn about Newton Natural Running at this weekend’s Running Injury Prevention Conference in Shepherdstown, West Virginia. Click here for more details and registration.

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Running Group Gives Girls Confidence; Pregnant Nicole DeBoom Joins Fun Run

Posted by on Friday, June 17, 2011 @ 2:21 pm | Leave a reply

i-tri Girls Learn Natural Running Form

We’re proud to be involved with many philanthropic organizations, abroad as well as those close to home. One such organization is i-tri Girls, a small New York non-profit started by one mom who wanted to help local high-school girls find empowerment through sport.

She founded i-tri Girls as a community-based intervention program that fosters self-respect, personal empowerment, self confidence, positive body image and healthy lifestyle choices for adolescent girls. Through the sport of triathlon and a curriculum of physical fitness and nutrition activities, self-affirming lessons of respect, responsibility, teamwork and dedication, i-tri Girls develop healthy habits and attitudes that last a lifetime.

Last week, Newton Running’s Michael Blanchard held a natural running form clinic at the Gubbins Running Ahead store, and the girls all received a pair of Newton Running shoes.
















SkirtSports Founder Nicole DeBoom Leads Fun Run

A 13-weeks pregnant Nicole DeBoom joined a running group at The Runner’s Soul in La Grange, Illinois last Monday. The former Ironman Champion and founder of Skirt Sports took part in a fun run. Newton Running tech rep Justin Dyszelsk outfitted many of the participants a pair of test-drive Newton Running shoes.

Runners of all levels are invited to take part in The Runner’s Soul regular Monday evening runs at 6:30 p.m. Fine more information in this article in triblocal.com.








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Running Injury Prevention Conference and Coaching Certification June 23-26

Posted by on Tuesday, June 14, 2011 @ 2:06 pm | Leave a reply

The highly successful “New Trends in the Prevention of Running Injuries” is returning to Shepherdstown, West Virginia, and this time, is paired with a Newton Natural Running™ Coaching Certification Program.

Citing more than a thousand scientific articles and systematic reviews, this edition of New Trends in the Prevention of Running Injuries questions many current practices in the treatment of both runners and non-runners alike. With high quality audio-visual material, this course will integrate the theory and practice of a number of advanced concepts on running.

Topics include:

  • Injury etiology and theory
  • Diagnosis and treatment of injury
  • Planning of training sessions
  • Evidence based stretching and strength training
  • Biomechanical gait analyses taught by the world’s expert Jay Dicharry
  • Analysis of the running shoe
  • Teaching barefoot running style with Dr. Mark Cucuzzella recently presented at 2011 Boston Marathon See video
  • Optional group runs with experts in the field

The three-day course will enable you to efficiently treat your patients whether they are runners or active in other sports. You will leave with clinical tools such as a DVD (running mechanics, demo exercises, warm-up sequence, etc.), a CD with a PDF document (evaluation sheets, exercise programs, tips, running programs) and portfolio that includes all the academic content of the course.

The course is instructed by three internationally known teachers and leaders in running medicine:

  • Blaise Dubois is a physiotherapist who teaches at the Faculty of Medicine at Laval University. Blaise has developed the Running Clinic Canada and has taught over 50 conferences around the world. His involvement with the Canadian athletics team has led him to travel around the world enriching his knowledge and adapting his clinical approach.
  • Jay Dicharry is a physiotherapist at the University of Virginia and director of the SPEED Clinic. Jay is the world’s leader in gait analysis and running injury evaluation and treatment.  Runners of all abilities travel from around the world to visit his treatment center.  He has published dozens of studies and reviews and teaches around the country.
  • Dr. Mark Cucuzzella, the conference host, is one of the world’s leaders on teaching gait mechanics and injury prevention.  He is an authority on footwear and in the small town of Shepherdstown, West Virginia he opened Two Rivers Treads Center for Natural Running and Walking- the first store focusing exclusively on flat and minimal shoes. In his spare time he directs the Freedom’s Run Series of Events and continues to run at an elite level as a Masters runner.
  • Dr. Robert Wilder is Chair of the Department of Physical Medicine and Rehabilitation at the University of Virginia and Director of the Runners Clinic.  He has published several texts and articles on running injury, prevention, and treatment.

Gifts, snacks, networking, and free monthly updated literature are some of the many extras you will receive by attending the 24-hour training course. Register now….course limited to 30 participants.  24 hours of CME approved for physicians and physical therapists.

Date: June 23 – 25, followed by the optional Newton Natural Running Coaching Certification Program on June 26. (see below for details).
Program  8:00 a.m.to 5:00 p.m.

Special rate $545 (usually $650 USD in Europe and Canada)

Military rate $495

Location: Bavarian Inn
Shepherdstown, West Virginia
304-876-2551
www.bavarianinnwv.com special rate $119/night

Register here at The Running Clinic.

Newton Running Natural Running Coaching Certification Program

Following the three-day course, participants may also take place in a one-day intensive Newton Natural Running™ Coaching Certification Program at Two Rivers Treads in Sheperdstown, West Virginia on June 26. This is normally a three-day program.

The registration free of $250 includes a pair of Newton Running shoes, Natural Running book by Danny Abshire and running apparel. (Exception: Newton Running retailers are free). **You must attend the New Trends in Running Conference to register for this coaching certification program**

Newton Natural Running™ form coaching certification provides coaches with knowledge designed to assist clients with efficient running form, injury prevention and training goals.

Newton Natural Running™ Form Coaching Certification requires participants to:

  • Practice a Newton Natural Running™ form
  • Attend a three day coaching certification clinic
  • Pass written, oral and/or practical examination

Certified Newton Natural Running™ Form Coaches can:

  • Teach and analyze Newton Natural Running™ form
  • Present Newton Natural Running™ talks and clinics
  • Use Newton Natural Running™ certified logos and marks
  • Obtain a free listing on newtonrunning.com
  • Get discounts on Newton Running products
  • Become a Newton Running Affiliate

Cost: $250 (free for Newton Running retailers)
Location: Two Rivers Treads, 113 W. German Street, Sheperdstown, WV
Time: 8:00 am to 3:00 p.m.
To register, contact Dr. Mark Cucuzella at mark [at] freedomsrun.org
For more information, visit: http://www.newtonrunning.com/community/running-coach-certification

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Become a Certified Natural Running Coach

Posted by on Wednesday, May 25, 2011 @ 9:12 am | Leave a reply


Newton Natural Running™ form coaching certification
provides coaches with knowledge designed to assist clients with efficient running form, injury prevention and training goals.

The next coaching certification program will be held:

JUNE 18 – JUNE 19, 2011 | OKLAHOMA CITY, OK

RED COYOTE RUNNING
5800 Classen Blvd. Suite 1, Oklahoma City, OK 73118
June 18, 8am – 8pm
June 19, 8am – 12pm

***Registration deadline is June 15, 2011.
Please contact coaching@newtonrunning.com to register or for more information. NOTE: This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

Newton Natural Running™ Form Coaching Certification requires participants to:

  • Practice a Newton Natural Running™ form (e.g. Chi, Pose, Evolution, barefoot)
  • Attend a three day coaching certification clinic
  • Pass written, oral and/or practical examination

Certified Newton Natural Running™ Form Coaches can:

  • Teach and analyze Newton Natural Running™ form
  • Present Newton Natural Running™ talks and clinics
  • Use Newton Natural Running™ certified logos and marks
  • Obtain a free listing on newtonrunning.com
  • Get discounts on Newton Running products
  • Become a Newton Running Affiliate

The two-day coaching clinics include:

  • Newton Natural Running™ seminar
  • Natural Running textbook
  • Pre-assessment
  • Posture analysis
  • Gait analysis
  • Form drills
  • Strength and balance exercises
  • Teaching techniques
  • Footwear choices
  • Shoe and apparel package

Not interested in becoming a coach, but want to learn about becoming a natural runner? Attend the free Natural Running Presentation on Saturday, June 18 at 6 p.m. and one of the associated one-hour associated form clinics on June 18 or 19 at 10 a.m. All events take place at Red Coyote Running in Oklahoma City, OK.

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