Category Archives: Media Coverage

Newton makes a cameo on Go’ Morgen Danmark!

Posted by on Friday, July 15, 2011 @ 9:09 am | Leave a reply

Newton tipster Jonathan sent us a message and a link to a video from the popular Danish morning show, Go’ Morgen Denmark!. He says:

Yesterday, Newton made it’s first appearance on national Danish television. It was in the programme, Go’ Morgen Danmark, which as you probably can guess, means good morning Denmark and is watched by the vast majority of the population.

Now, my Danish is a bit rusty but if I’m not mistaken, the commentators are saying something along the lines of:

Here are some other shoes. Newtons are the best.

Of course, that’s a loose translation, so check out the link below for yourself!

[LINK] Tips til de rette løbesko. Vores løbecoach giver gode råd til, hvordan du vælger den helt rigtige løbesko.

 

 

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Chiropractor Recommends Newton Running Shoes

Posted by on Thursday, June 30, 2011 @ 1:37 pm | Leave a reply

Chiropractor Dr. Lane just posted this video explaining why he recommends Newton Running shoes to his patients and delves into what differentiates our shoes from other running shoes in the market.

Thanks Dr. Lane for the cool demo of the Action/Reaction Technology and explaining the principles behind natural running form!

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Newton Running Receiving $20M Investment from Fireman Partners

Posted by on Friday, June 10, 2011 @ 2:55 pm | 3 Replies

 

Paul Fireman bought Reebok’s North American sales rights in 1979, then capitalized on the ’80s aerobics craze to build a mega-brand. (Boston Globe/File)

The rumors are true! Newton Running just signed a deal to receive a substantial investment from a Boston-based investment firm, Fireman Capital Partners.

“Combining FCP’s expertise in sales and marketing with our innovative technology will allows us to continue our rapid growth and maintain our position as the leader in natural running footwear and education,” says Newton Running CEO Jerry Lee, who retains a controlling interest in the company.

Read more about this new partnership in this article published in today’s Boston Globe.

 

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Race Roundup: XTERRA Moab, Teva Mountain Games and More!

Posted by on Monday, June 6, 2011 @ 4:11 pm | Leave a reply


MORF in Moab

Team MORF was back at the races last weekend, with Debby Sullivan placing 9th women (first in her age group) at the XTERRA Moab triathlon in Utah.

“The race went well for the most part,” says Sullivan. “It has been really hard to mountain bike much or spend time time running on trails since they are all still covered in snow up here in the Colorado mountains.

The swim started out in Ken’s Lake and it was cold!  I got in the water extra early to adjust, which helped me tremendously. The swim went smoothly and I felt good during most of the mountain bike. The course was very technical but I was had fun and pushed hard on the out-and-back Steelbender Trail.

At the bike turnaround I was in fourth place, but the return trip I did not go as smoothly. I held strong despite not being at my full strength due to an injury to a month-old ankle injury, but continued to do well during the run until I rolled my ankle and hobbled the last 2.5 miles to the finish.”

Read more about Debby’s race on her blog, dsulli.blogspot.com and an article about the race on Sky Hi Daily News.

Jeremy Freed Second at Teva Mountain Games 10K

Less than a week after winning the citizen’s division at the Bolder Boulder 10K, Newton Running’s Jeremy Freed placed second against a stacked field at the Teva Mountain Games Spring Runoff 10K trail race in Vail, Colorado. Freed, wearing the MV2 Speed Racer on muddy and partially snow-covered trails, battled against national trail-running champion Max King before King pulled ahead for the win in 41:30. Freed finished just 10 seconds back.

Check out this article for a race recap and photos on Examiner.com.




Roberto Mandje Third in Half Marathon Despite Run-In with Taxi

Newton Running’s Roberto Manje completed the toughest race of his career last weekend in West Africa, finishing third in the long half-marathon course with a time of 1:12:50, despite being hit by a car mid-race.

“The race started at 10:30 a.m. instead of the scheduled 8:00, by which time the 90+ degree heat combined with 95% humidity was brutal,” says Manje. “On top of all that, the race was 23.5K (instead of the usual 21.1K half-marathon distance.) But the toughest challenge was getting nicked in the hand and side by a taxi. YES! The race organizers didn’t even close the roads so cars zoomed by the whole way. When the taxi hit me, I fell down momentarily passed out before getting up and finishing the race. I’m happy to be alive and survive all the carnage to finish third!”

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Freed is Fast at Bolder Boulder 10K Citizen’s Race

Posted by on Wednesday, June 1, 2011 @ 12:53 pm | Leave a reply

On Memorial Day weekend, 54,000 runners toed the line of the start line of the 33rd annual Bolder Boulder 10K, including Newton Running employee Jeremy Freed. Freed pulled away in the first mile to win the highly competitive race by a 40-second margin. The victory was sweet for the runner, who competed in track (1,500 meters) for the University of Colorado, but spent much of his college career hampered by injuries.

“My pre-race goal was to ideally finish in the top few individuals and I figured that it would take somewhere around 30:30 to do so,” says Freed. “I hadn’t raced the Bolder Boulder since I was a sophomore in high school, so I was excited to be able to be part of such a great running event again.

I started out in the top 10 and ran a very comfortable 4:48 for the first mile. At about a 1.25 to 1.5 miles, the pace started to lag and I decided to take the lead. I never relinquished the lead and it was exciting to finish up in Folsom Field in front of a great crowd! My 30:28 finishing time was a PR [personal record], which is always satisfying.”

Read more about Freed’s race in this Boulder Daily Camera article.

The elite race brought many elite runners to Newton Running’s home town of Boulder, Colorado, including American distance star Ryan Hall (center) and 2007 NCAA National Cross Country Running Champion, Josh McDougal, pictured here with Newton Running‘s Kara Henry. Hall finished 7th (top American) in the men’s elite race.  For full results, visit: http://bolderboulder2011.onlineraceresults.com/

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Training Day with Michellie Jones

Posted by on Wednesday, April 6, 2011 @ 3:49 pm | Leave a reply

Australia’s Michellie Jones is one of the most decorated female triathletes in the world. She won two ITU World Championships (1992 and 1993), a sliver medal at the 2000 Sydney Olympics and a world championship at the 2006 Hawaii Ironman.

Jones lives in Carlsbad, California, works for Ideal Saddle Modification and is a Newton Running-sponsored athlete. This video by Competitor TV follows Jones as she prepares for the 2011 racing season.

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Danny Abshire on San Diego Morning Show

Posted by on Wednesday, February 16, 2011 @ 3:53 pm | 1 Reply

Newton.DA.Fox5.SanDiego.2.16.11

While in San Diego this morningfor a Natural Running Symposium, Newton Running co-founder Danny Abshire stopped by the Fox 5 studios for Morning Show appearance.

Click here to watch the video in which Danny discusses the natural running principles explained in his book by the same name, as well as the science behind Newton Running shoes.

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Natural Running as Positive Deviance?

Posted by on Thursday, February 3, 2011 @ 11:28 am | 1 Reply

Over 150 people turned out (and another 50 or so were turned away due to lack of space) for last week’s speaker panel  discussion about natural running in Sheperdstown, West Virginia.

Event attendee and blogger Pete Larson (www.runblogger.com) was struck by the turnout in a small town in West Virginia, which has a reputation as one of America’s most obese states. “I couldn’t believe it!” Larson wrote on his blog. “Here we were in a state renowned for it’s inactivity, and I had to weave my way through a crowd of people who were squeezing into a room like sardines.”

Dr. Mark Cucuzella, organizer of the event, titled The Re-Evolution of Running: Discover Pain Free Movement for Life, attributes to tremendous response to a phenomenon called positive deviance. “That’s when large change happens as a result of observing and following what is happening in a small sector, and then applying it widely,” he says.

Cucuzella is also a family doctor and owner of Two Rivers Treads Center for Natural Running and Walking store in Sheperdstown, West Virginia.

Blogger Miss Zippy shares in this recent post what she learned from the panel of experts that included Danny Dreyer, founder of ChiRunning, Jerry Lee, CEO of Newton Running, Dr. Jay Dicharry, PT and Director of the SPEED Clinic at the University of Virginia, Dr. Peter Larson, Blaise Dubois, running injury authority, among others.

Natural running symposia are held across the country and overseas. For a complete listing of upcoming events, visit the Newton Running website at http://www.newtonrunning.com/community/natural-running-symposium-form-clinic.

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Columbine Mile 2010

Posted by on Friday, May 21, 2010 @ 1:17 pm | 1 Reply

This morning the Newton crew joined 500 elementary school kids in running a race around a one-mile loop that weaves around the playground and local neighborhoods of the Columbine Elementary School. The kids train for the event a few times per week leading up to the big race day, which has been occurring annually for 33 years. In an era of defunct phys-ed programs and skyrocketing computer and video game use, the event is vital in exposing kids to the benefits of physical activity, and from the facial expressions it looks the kids were have a great time.

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Danny Abshire, Newton co-founder, tries to keep up

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Jennifer Abshire encourages one participant on to the finish

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Jerry Lee, Newton co-founder, getting in the thick of it

What percentage of these kids had perfect natural running form? Lots. You can read the full event report on the Running Times website.

 

 

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Newtons on the Small Screen

Posted by on Monday, May 3, 2010 @ 11:27 am | 1 Reply

imageSome of Sir Isaac’s Twitter followers had sharp enough eyes to spot a pair of Newtons on NBC’s “The Biggest Loser” last Tuesday. For those of you who have tuned into the popular weight loss TV show over the past several years, you know Dr. Huizenga, the physician for the contestants on the show, former Los Angeles Raiders team doc, and witness in the O.J. Simpson trial (thanks, google).

Dr. H has started a new weight loss group in Hollywood called “20 pounds plus or minus” for middle-aged women who are looking to lose those 5-20 pounds that have crept on after child rearing. Through the ten week program they will learn to maintain a healthier body weight through running.

Newton has outfitted these 18 ladies with new running shoes to aid their efforts, and we were lucky to have one of them turn up on the show last week exposing our product to millions of viewers (or at the very least least, a few die-hard fans that spotted them)

After a 5:30 am run, Teddi Gilderman, long-time patient of Dr. H and co-creator of the group said, “There is nothing like working out with an amazing group of women and a doctor whom you’ve trusted your whole life. I look forward to being “big losers” with my girls and all of us learning life-long lessons about health and nutrition.”

Run strong ladies!

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