Some of Sir Isaac’s Twitter followers had sharp enough eyes to spot a pair of Newtons on NBC’s “The Biggest Loser” last Tuesday. For those of you who have tuned into the popular weight loss TV show over the past several years, you know Dr. Huizenga, the physician for the contestants on the show, former Los Angeles Raiders team doc, and witness in the O.J. Simpson trial (thanks, google).
Dr. H has started a new weight loss group in Hollywood called “20 pounds plus or minus” for middle-aged women who are looking to lose those 5-20 pounds that have crept on after child rearing. Through the ten week program they will learn to maintain a healthier body weight through running.
Newton has outfitted these 18 ladies with new running shoes to aid their efforts, and we were lucky to have one of them turn up on the show last week exposing our product to millions of viewers (or at the very least least, a few die-hard fans that spotted them)
After a 5:30 am run, Teddi Gilderman, long-time patient of Dr. H and co-creator of the group said, “There is nothing like working out with an amazing group of women and a doctor whom you’ve trusted your whole life. I look forward to being “big losers” with my girls and all of us learning life-long lessons about health and nutrition.”
A film crew from Cities x Design stopped by our offices a couple weeks ago to talk with Danny and Ian about Newton’s design philosophy and shoe technology. Check out the results below.
Cities x Design is a 35-city trans-media research trip across the United States recorded online and later to be released in film, exhibition and print. Cities x Design is laying the groundwork for new thinking that promotes local creativity and design practices that add value to cities. The mission is to connect cities, cultures and creative people in order to demonstrate how investing in design can change perceptions, boost economies and create unique places.
Long-time members of the Newton tribe have likely come across IronBrandon, aka Brandon Wood. Brandon is an opera singer living in NYC. He was a competitive swimmer in high school who then discovered running as a way to stay in shape while on the road for his job.
Brandon has gone on to become a marathoner, a triathlete and he’s soon to be an Ironman. We met Brandon in Central Park this spring at our informal running clinic and he’s a terrific guy. On his website, Brandon is a huge proponent of proper running form, regularly posting fun stuff like this:
Anyway, Brandon bought his first pair of Newtons last year and he’s been a convert ever since. He just posted a really thoughtful, three-part entry on his blog entitled “Why I Wear Newtons.” Here’s an excerpt:
“But, WHY did I switch? The answer to that question has a few layers. First, as I said earlier, I was blissfully unaware of what running actually was. For me it was something where I just went out and did it to lose weight or to look better, but now I was doing it because it was fun! Yes some of the long, boring mile remained long and boring, but they were not so laborious as before.
Keep in mind that I did not all of a sudden get my Newtons and begin forefoot/midfoot striking, I had been doing it for a while in my existing shoes. Newtons, due to their minimal heel-toe drop (about 1/6 of an inch), allowed me to use a much more “piston-like” (up and down) action with my legs rather than having to force my toes down to overcome the giant wedge of my Nike’s.
Second; I wanted to go farther and longer. This part is less about Newtons, “the shoe” and more about the technique which they use and promote. Over time, I had come to discover, through trial, that forefoot running, with a shorter, more efficient stride, allowed me to go longer with minimal fatigue.
It also allowed me to get up hills, where before I had to walk, I could now run up no problem. I know that this, again, may sound like a bit of, “hey mom! look how I can run faster and jump higher in my new shoes!!” syndrome, but again, this is NOT about the shoe, but about the technique that they promote. As I said before, I am not a small, lanky runner type of guy. I am tall and big and can bench-press about 275 lbs. (or could before I began trying to lean out for my Ironman).
I have not had a single injury, save for ITBS which was existing, since running in Newtons. Not shinsplints, not plantar fasciitis, not knee pain, nothing.”
I would highly recommend Brandon’s website where he not only posts about his training, gear and races but he also posts a “Recipe of the Week.” Grilled yellowfin tuna with pineapple salsa this week….when is lunch!?
If you’ve paid attention to the triathlon mags recently you might have spotted the cameo our Distance S shoes are making in this cool Garneau full-page ad. What you might not have realized is that the model wearing the shoes is Newton’s own queen of customer service, Tory Oakland. Tory is an accomplished triathlete and all around bad ass athlete when she’s not helping out Newton’s customers (or modelling). You can also find Tory at many of our race expos hanging out at the Newton booth – make sure to ask her for an autograph next time you see her.
(I’m going to find a place to hide now since Tory is totally going to kick my butt for posting this).
No, we’re not talking about the awesomely bad 1987 movie with the Ahhnold, nor are we talking about totally rad 80′s dance moves (click that link, trust me). Instead, we want to introduce you to Jason Smith, the host of a new show entitled ‘The Running Man.’ The premise of the show is simple, Jason will visit a new city each week, exploring the destination’s sights, tastes and sounds while running.
This is a pilot episode that features Jason running through Manhattan Beach, CA. It’s really entertaining and I’m not saying that just because Jason loves Newton shoes and wears them prominently in the pilot. These guys are pitching the show to The Travel Channel – we wish them luck and hope to see it on TV soon!
This is a cell phone commercial featuring Masaki Aiba (I think) of the incredibly popular boy-band Arashi in Japan. The ad is supposed to be for this company’s new waterproof cell phone (cool) but from my perspective, Aiba’s bright green Newton Racers get all the attention from the camera. Japan is one of Newton’s fastest growing markets!
The Popular Mechanics website recently featured an interesting, if somewhat controversial, story about barefoot running and the shoe industry.
The background and science referenced in the article support the entire premise upon which Newton Running is based. Namely, humans evolved to run on their forefeet, not their heels. But, the running shoe industry has been building shoes with exaggerated heel cushioning for over twenty years and thus millions of runners have learned to be heel-strikers.
Newton Running believes that forefoot/midfoot running is the most natural, efficient running form and our shoe technology is based upon that philosophy.
Check out this quote from the Popular Mechanics story:
“Sean Murphy, manager of advanced product engineering at New Balance, says shoe companies often fall back on what he calls the 22-12 solution-placing 22 millimeters of material under the heel of the shoe and 12 millimeters under the forefoot. “Shoe companies have been stuck in the paradigm of the 22-12 for years,” Murphy says, and people buy them in part because it’s the feel they’ve grown accustomed to. “We’re just now building products for people who tend to run more on their forefoot, like many ultramarathoners.”
Newton Running shoes measure 22 – 18 mm for the Racers, 23 – 18 mm for the Trainers.
All the major shoe companies are still testing the heel cushioning on their shoes. Newton, on the other hand, has been rigorously testing forefoot impact on its shoes, compared to other top selling brands. Check out these results provided by Knight Mechanical Testing. (Click images to enlarge).
Measurement of Forefoot Shock Absorption
Measurement of Forefoot Energy Return
To summarize these tests:
A runner in the Brooks T-5 would feel:
69% higher shock load on foot strike than the Newton Motion All Weather
80% higher shock at 250 miles
83% higher shock at 500 miles
A runner in the Newton Motion All Weather would experience:
27% higher energy return than the Asics GT 2120 at 50 miles
28% higher energy return at 250 miles
26% higher energy return at 500 miles
Newton Running is clearly on the forefront of a revolution in the running world. Read the full Popular Mechanics story here.
(The 2009 Boulder County Business Hall of Fame inductees. Jerry is front left. Photo: Lewis Geyer/Times-Call)
We’re incredibly proud of Newton’s co-founder and CEO, Jerry Lee, who was inducted into the Boulder County Business Hall of Fame yesterday. Over 400 people attended the event, which inducted seven new members who, “who exemplify business, cultural and philanthropic achievements that serve as the foundation of communities in the county.”
For real estate developer/entrepreneur Jerry Lee, the first important fork in his road of life came when he chose take a job with W.W. Reynolds and move to Boulder from Illinois, leaving behind not only his parents, but 14 brothers and sisters as well.
“Our family is very close, so it was difficult,” he said.
Working as an accountant for the company, Lee took lessons in real estate development from his boss and mentor, William Reynolds, and was named company president in 1983. As a continuation of his partnership in real estate development with Reynolds, Lee created his own company, Lee Real Estate, in 2000.
In recent years, Lee took another road by assisting local entrepreneur Danny Abshire in designing and marketing a new athletic shoe. First marketed in 2007, the Newton is an ergonomic, lightweight running show that mimics barefoot running while providing greater cushioning on impact. The Newton is a culmination of Lee’s passion for running, which has led him to compete in 15 marathons.
Lee’s philanthropic work includes serving on numerous committees for the city of Boulder, including serving more than a decade on the Boulder Urban Renewal Board.
Today, Lee runs Lee Real Estate and serves as chief executive of Newton Running Company. He also continues to partner in real estate projects with Reynolds.
Lee lives in Boulder with his wife, Donna. The couple has two children.
“I believe in the old adage of treating people the way you want to be treated. It’s super important and has been a key to my career,” Lee said. “And in order to be successful, sometimes you have to find out the hard way that there are things you think you know – but you really don’t.”