Category Archives: Product News

Thinking Outside the Box

Posted by on Wednesday, January 7, 2009 @ 4:32 pm | 4 Replies

newshoebox
Newton Running has been all over the environmental and packaging blogs this week with a story about our eco-friendly shoebox. The story reached a fever pitch with a re-post on treehugger.com. The shoebox design mentioned in the treehugger story is cool to be sure, but after a lot of research we found out its not very sustainable for us to produce or ship the molded pulp shoe boxes.

We learned that not only were the pulp boxes significantly more expensive to make, but they are produced far from the footwear factory and they would dramatically increase overall freight costs because they do not stack in containers, warehouses or retail stores efficiently.

Newton has instead developed a new rectangular shoebox (pictured above) that is produced from 100% post consumer waste and uses soy-based inks. The new packaging is easy to store and ship, it’s lightweight and it’s easy to break down and recycle. Rather than tissue paper, we’re using recycled cardboard inserts (scraps from the box die-cut) to protect the shoes.

And, my mug is all over the new packaging, so naturally, I love it :-)

We think this new box is a more environmentally-friendly and sustainable solution to packaging and shipping our shoes. The molded pulp boxes are a classic example of the frequent disconnect between design and development. While the pulp design was innovative, ultimately we found that our new packaging has a significantly lower carbon footprint, and this is what we are striving to achieve in everything we do at Newton Running.

For those of you who want to read all the pros and cons of our boxy issue, keep reading.

Continue reading

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Craig Alexander Testifies: I Don’t Modify my Newtons!

Posted by on Wednesday, October 15, 2008 @ 2:09 pm | 4 Replies

There’s been a rumor floating around that Craig Alexander, aka Crowie, shaves the lugs off his Newton shoes. Now, we do know that Crowie did shave his head, his face, his legs, and most importantly, a bunch of time off his run in Kona, but NOT his shoes. To quell the rumor mill once and for all, here’s Crowie’s response in his own words:

“For a while now I have been aware of a rumor circulating that I in some way alter my Newton Running Shoes.

Crowie\'s \To be brutally honest, this is insulting to me on every level. What is being suggested is that I would promote a product to my fellow athletes and then not actually use it myself. I feel this is a massive attack on my integrity. The truth of the matter is, I ran in Newton running shoes by choice for three months before I signed on as a sponsored athlete with the company.

And in fact, when I placed second on debut in Kona last year, I was not under contract to Newton Running. I have not trained or raced in anything else since the end of July last year.

The great thing about being a consumer is you get to try products and choose what you like. So anyone considering buying running shoes, I urge you to do exactly what I did, and that is to try everything that is available and then choose the best.

If you look at the post- race photos of me at the finish line last Saturday (click photo above to enlarge), you will notice that my shoes are in no way altered from their intended state. Also, the photos of my little post-race celebration, which I heard has also been misinterpreted, will show on close inspection that nothing has been done to the shoes.

Just to clarify, I took my shoes off at the finish line to beat out the flames because they were ” smokin’ hot” after having just run a 2:45 marathon.

If in the future, anyone out there feels the need to make an ill-informed opinion about any of my sponsorships, please feel free to contact me before you make a total and utter fool out of yourself. All you are actually doing is bringing myself and a great product and company into disrepute. Have some backbone and question my integrity in person rather than through an anonymous chat site.

The people starting these rumors need to pull their heads in. You are out there intentionally spreading lies and mis-truths. I’m not sure what your agenda is, but you should have a good look at your own motives and integrity.”

Craig Alexander is the 2008 Ironman World Champion.

Now, to be clear, Newton’s head designers mad scientists, Danny Abshire and Ian Adamson, have and will continue to work with our pro athletes to experiment with Newton’s shoes, ‘tuning’ the technology to test new innovations. This is a critical component of Newton’s design process; real world tests with the world’s best athletes to continue to push the envelope of shoe technology.

Stay tuned here for an upcoming preview of Newton’s spring ’09 shoes, featuring some really cool new innovations!

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More Goodness from Badwater

Posted by on Wednesday, August 13, 2008 @ 3:03 pm | Leave a reply

Another nice message from the Badwater Ultramarathon:

Hi Jennifer!

The race went really well. I ran 4 hours faster than last year so all in all I was very happy with the race! My feet are a little sore but besides that I am fit as a fiddle!

Thanks again for the help Newton has provided me on these events. The next big one is the 24 Hours of Duathlon! Looking to break 300 miles!!

Take care,

Jim Smith

Another cool photo of Jim at Badwater from the LA Times here.

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Sole of an Olympian

Posted by on Friday, July 25, 2008 @ 1:43 pm | 15 Replies

Check it out, I just got these shots from the product team at Newton….Sarah Haskins’ custom, special make-up shoe to wear at the Olympic Triathlon in Beijing.  It’s a Newton Distance in all-American red, white and blue colors.  Pretty sweet.

So, there are no plans to put this shoe into production….UNLESS, there is enough buzz and demand for it. Show your support and post a comment below.

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