Social Responsibility

  • Newton Nation Recap

    Hello Newton Nation! Congratulations to everyone who hit the pavement in their Newton Juggernaut Rocket Ships over the weekend (aka "shoes").

    Team Elite Runner Fernando Cabada couldn't decide which race to do, so he did all of them. Fernando was the top American at Boilermaker, a few days later he raced the Buffalo Chase 4 miler where he picked up a new PR and made some friends (see photo for proof), and topped it all off with Rock and Roll Chicago two days later where he was fourth.

    Fernando and Friends after the Buffalo 4 Mile Fernando and Friends after the Buffalo 4 Mile

    Texas Ambassador Randi Schooley took a page out of Fernando's book and raced the Breckenridge 10k, Vail Hill Climb and Silver Rush 50 Mile within days of each other. Luckily, she lives in the Houston area, so she had plenty of mountains to train on.

    Randi on the uphilly section. All of the sections were uphilly. Randi on the uphilly section. All of the sections were uphilly.

    Clever Training in Florida joined forces with Newton's Carly Kennedy to do a beach clean up and run at Indian Rocks Beach.

    Once the beach was clean, Carly bought them all beers and they lived happily ever after. Once the beach was clean, Carly bought them all beers and they lived happily ever after.

    Team Elite Runner Jeannette Faber ran her first ever trail race over the weekend- the Bowie Park 6 miler. She managed to win and not face plant.

    Proof that she managed to keep her face on her face, and not on the trail Proof that Jeannette managed to keep her face on her face, and not on the trail

    We are days away from the 2015 edition of the Badwater 135 where Harvey Lewis will be returning in hopes of defending his title. Pam Reed and Meredith Dolhare will also be flying the flag for Newton Nation at Badwater.

    What tan lines? photo cred: John Borntrager The men's Fate are the most efficient Newtons for back floating. photo cred: John Borntrager

    Pro Triathlete Alex William Willis was 11th at the NYC triathlon, maybe Harvey Lewis can teach him how to save time in transition by leaving his shoes on for the swim.

    Diving into the pristine exotic waters of the tropical Hudson River Diving into the pristine exotic waters of the tropical Hudson River

    Georgia Ambassador Sara Maltby was the top lady overall at the Cremator Ultra 50 miler. Not to be confused with a cremeter. That is something else.

    And lastly, Newton's Expo team Yo and Don (also referred to as Yon in the office) and our VP of Ecommerce David Dunn (always referred to as David Dunn, despite being the only David in the office) worked the Napa to Sonoma Destination Race and then raced the race.

    Newton Running: Proud Sponsor of Destination Races. And people just rocking out. Newton Running: Proud Sponsor of Destination Races. And people who just want to rock out.

     

     

  • Feature Friday v2.0

     

    boxWelcome to Feature Friday with a twist. Instead of a shoe feature, we are going to drop some Newton Company knowledge on you. Have you ever wondered about the little "B" in the bottom corner of your shoe box? That is a B Corporation Certification symbol. Newton Running was the first Running Shoe Company to become B Corp certified. This initiative influences everything we do from our packaging that is made entirely of recycled materials, to the practices at our Headquarters of composting and bicycle commuting (not at the same time. We live dangerously, but not that dangerously). So what does all of this mean? Glad you asked! Here is the Cliffs Notes version to becoming B Corp certified, and what it means for Newton. And you- the Newtonites.

    To become B Corp certified, Newton had to complete an assessment that addresses:

    • Governance and transparency
    • Environmental Responsibility
    • Community Responsibility
    • Employee Treatment

    _E4A0091The documentation process is extensive, and took Newton a year from the time we decided to start the process to the certification completion. Newton will have to repeat the assessment every two years. The process becomes more rigorous with every recertification. It is B Corp's method for pushing companies to make ongoing incremental improvement

    Jerry's B Corp Thoughts

    To learn more, look here:  http://http://www.newtonrunning.com/feel-newton/newton-is-different

  • ‘Tis the Season to Give Back - An Interview with Wendy Lee

    “Our company was founded on the principle of helping others. It starts with our commitment to our community and continues with our involvement with a diverse range of philanthropic organizations both here and abroad.”

     

    Is this a running company? Yes, it is. And, yes, this is what’s written at the top of Newton’s Global Responsibility page. “It’s my dad,” explains Wendy Lee, whose dad, Jerry Lee, is CEO and cofounded Newton Running together with Danny Abshire, CTO. “Honestly, when he founded the company with Danny, he was at a point where he had been very successful in his previous career. He said, ‘If I’m going to start another company, and particularly a running shoe company, the reason I’m doing it is to help other people.’ It starts with him and he made the philosophy from the beginning and made it understood.” Lee, who is Director of Global Sustainability and oversees Newton’s initiatives in this arena, adds, “Of course, we want to make the best running shoe and provide the best running education, but at the end of the day we want to help the lives of other people.”

    And this isn’t just a Jerry and Danny thing. Employees hear about social responsibility in their initial interviews and are introduced to it in the orientation process. It’s also written into job descriptions. “Every employee needs to be involved with social responsibility to whatever level possible. Everyone knows that’s what we stand for and that’s why we exist.  It’s not just something we do on the side, this is why we exist and I find that people really like it and get excited,” explains Lee.

    So what exactly does all this talk mean?

    • Prostate Cancer Foundation:

      Newton has supported the prostate cancer foundation for many years. Lee’s dad and founder, Jerry, is a prostate cancer survivor (since 2005), so she says, they feel strongly about that one. Newton Running also sponsors team athlete Winter Vinecki, who lost her dad to prostate cancer and races to raise funds to fight the disease.

    Memorial

    • Team Kokua:

      Newton has always encouraged athletes to participate in triathlon, while raising funds for causes that hit close to home, such as prostate cancer. In 2013, Newton partnered with the Ironman Foundation to create an ambassador team of 45 athletes. This team of athletes not only raced, but they were charged with raising funds and participating in direct service projects to give back to designated non-profits in the communities in which they were racing. The team has raised $70,000 so far, and Lee is hoping they will break $100,000. Most recently, the team was in Arizona where they organized a track and field day at a school, and then presented a check to the school to go toward a PE program and physical fitness. Next year, Lee says she expects the team will have closer to 60 athletes.

    Team 2

    • Trickle Up:

      Newton has sponsored Trickle Up since 2008. It is an organization that provides education, training and grants for some of the world’s poorest people to develop microenterprises. “It’s a small charity, but they do incredible work,” says Lee. “Trickle Up focuses on the extreme poor, who seem to be overlooked by other charities. They are left out because they are so isolated and impoverished. They live on under $1.50 a day. There are a lot of people, especially women with children living under this poverty line. The quality of life is very low.” 

    Trickle Up works with local organizations to help train these women how to start their own businesses, usually in textiles or farming. They help these women to establish their own micro-economy and to have a sustainable economy for themselves, which then allows their kids to go to school and to get an education. Each season, Newton chooses a shoe from which a $1 per sale goes to the Trickle Up campaign.

    casa guatemala

    • One World Running:

      This Boulder-based, nationwide, volunteer-run organization takes in used running shoes, cleans them up and delivers them to impoverished villages around the world. When they deliver them, they typically host a race in the village the next day. Newton Running has donated more than 5,000 pairs of mostly new shoes to the organization. “We have a constant stock that we donate to them,” says Lee.

    owr1

    • Back on my Feet:

      This group is east coast based with offices around the country. Back On My Feet organizes running groups for homeless shelters. They meet once or twice a week in the morning and run as a group. Newton donates shoes for every participant in each of the locations around the country (more than 1,000 pairs).

    IMG_7654_1

    Being a company that does the right thing also means that after Hurricane Sandy hit, Jerry Lee spontaneously gave 100s of pairs of running shoes that the company had brought to sell at the New York marathon expo to a group of firefighters who happened to be walking through the expo. They in turn donated the shoes to survivors of the hurricane.  Likewise, shoes have been sent to the Philippines and the company even helped their own community after the Colorado floods sent water gushing through Newton’s backyard this fall.  “We are always ready to help where we can,” says Lee. The company also gives a discount to military members.

    Although Jerry Lee won’t toot his own horn, his daughter will, as will Newton employees who have witnessed the giving firsthand. Lee encourages others in the running community to do the same, to look around and see where there is a need. “If there’s any way to help, then do it. Be aware of what’s going on and get involved.” She adds, “We have so much to be thankful for, our health and our well being, particularly when you think about the flooding and the fires that have happened in our own backyard. We’re thankful as a company for our customers and their support of us. We have been fortunate and continue to be so as a company, so it’s our responsibility to give back. It’s what we do.”

  • Newton heads to Belize with One World Running (Part 2)

    Last week we showed you the first two of Anne's postcards from her service trip with One World Running (OWR) to Belize. Anne included some truly inspiring photos as well as a brief video that showed the absolute joy that OWR brings to these children.

    In Part 2 of Anne's postcards we get to see some footage from the finish of the 5K that is one of the highlights of the week's events. We're also taken to where the children live and it's stark contrast to most of our lives. After you've read Anne's entries, please read on to find out how you can help contribute to One World Running.

    One World Running Postcard #3

    The Race!

    Today was the race! Adults, Kids and Special Olympics waves all gathered in the main square for a 5k & 3k for kids. Attached is a video of the top three girls- note the shoes! And photo of the podium finishers!

     

    One World Running Postcard #4

    Last postcard from the One World Running service trip. We had been in the jungle in the Maya Mountains in the Cayo region at a farm with no electricity for three days, hence the radio silence.

    The schools were in a town called Succotz and the experience was very similar to the schools in Corozol: profound poverty that takes your breath away. To reach the first school you crossed a rickety plank and cable footbridge twenty feet over a river (pic attached). Last week a five year old girl fell through the planks into the river. She could not swim and went under but luckily her father was with her and jumped in to retrieve her.

    The kids we fitted for shoes were so poor and many had no shoes. Their gratitude for something as simple as shoes was deeply humbling and yet another reminder that we are so blessed with abundance in our lives in the US.

    Many thanks to Newton Running for helping to change the lives of many kids from this trip!

    Anne

    One World Running is ALWAYS accepting donations of shoes as well as financial contributions. Newton Running is proud to support this amazing organization and the work they do around the world. Please consider joining us in bringing the simple gift of shoes, something many of us take for granted, to those in need.

    To find a drop off location, please visit: http://oneworldrunning.com/drop-off-locations/

    To visit the One World Running Website to see how else you can contribute, please visit: http://oneworldrunning.com

  • Newton heads to Belize with One World Running

    Newton Running VP of Administration & Sustainability Anne Klein recently had the chance to travel with One World Running (OWR) on a service trip to Belize. One World Running is an international organization that promotes an awareness of health, fitness and nutrition by providing running shoes to those in need around the world. Anne took her goddaughter Laura on the trip to participate in giving shoes to impoverished children.

    Below are the first two of Anne's OWR Postcards sent while in Belize:

    One World Running Postcard #1

    Today was such an amazing day with One World Running that I wanted share some pictures with Newton. We gave away hundreds of shoes today to kids from 13 local schools and their families. Kids arrived with paperwork from their school to help organize the shoe distribution - without this the entire town would show up and it would be very chaotic (they know from experience!).

    Kids stand in line and then enter the school room and sit on chairs lined up just like our expos. The OWR volunteer who is working with the child guestimates the shoe size and tells their partner volunteer what size to get, The volunteer partner grabs a couple options from the makeshift storage area we created in the back of the school, behind the OWR banners. Many kids come in barefoot and the fitting can take several rounds. Once a fit is made and the kiddos have their shoes they exit the classroom, pick up a t-shirt (Mike Sandrock gathers leftover tech tops from all the local races) and their race number (donated by the Bolder Boulder) for the  5k race which will take place on Wednesday morning.

    It is a lot like our expo work!

    So may smiles and beautiful faces. It is an amazing experience!

    One World Running Postcard #2

    Some favorite images from today's work with two different schools. The video illustrates how meaningful something that we take for granted -- shoes -- can be to the kids we're helping. Also attached two photos of proud recipients of Newtons!

     

    One World Running Making an Impact in Belize from Newton Running on Vimeo.

  • Newton Running Receives Trickle Up’s Leet Humanitarian Award

    CEO

    APRIL 9, 2012 (Boulder, Co)— Newton Running, the leader in natural form running, was awarded the 2012 Glen and Mildred Robbins Leet Humanitarian Award from Trickle Up, a New York-based, non-governmental organization dedicated to alleviating poverty. Since 2008, Newton Running has made financial contributions to Trickle Up, which provides conditional seed capital and business training to the world’s lowest-earning people so that they may start a micro-enterprise.

    “We believe strongly in what they do to help the impoverished become financially independent and give women and their children a chance at a better life,” says Newton Running CEO Jerry Lee.

    Trickle Up’s mission resonates personally with Lee, a self-made entrepreneur who grew up in a low-income Illinois household with 14 brothers and sisters, then moved to Boulder, Colorado, to become a highly successful real estate investor and later co-founded Newton Running with Danny Abshire in 2007.

    Lee accepted the award on behalf of Newton Running at the annual Trickle Up gala in New York City on April 4. The Glen and Mildred Robbins Leet Humanitarian Award, named after the Trickle Up’s founders, is given to supporters who demonstrate a passionate commitment to the organization’s core mission of eradicating extreme poverty. Past award recipients include Wendy Gordon Rockefeller (2010), a leader in the green consumer movement, and Charles Slaughter, founder of TravelSmith and Living Goods (2009).

    Newton Running’s  Director of Social Responsibility (and Jerry’s daughter), Wendy Lee, witnessed first hand the impact of Trickle Up’s investment in small businesses when she and her mother, Donna Lee, visited several war-affected Guatemalan communities in 2009. There, they met people who had opened weaving businesses and bakeries thanks to Trickle Up’s local lending programs.

    Newton Running customers can easily support Trickle Up by adding a donation to their purchase fromwww.NewtonRunning.com.

  • Newton and Mile High Squash

    The Mile High Squash group consists of about fifty underserved Hispanic students in Denver.  In addition to squash lessons and healthy lifestyle direction, the MHS organization also provides academic tutoring for 6th – 12th grade students.  Newton Running designer has been involved with the MHS program since they started the program in 2008 from an academic perspective, but since he came to Newton Running, his contribution will be physical fitness and squash.

    Here he am with 20-students from the Mile High Squash organization working on their running form as they prepare for their first annual “MHS Running to College 5k” on October 22 in Denver, CO.  The session included a brief warm-up session consisting of form drills followed by running and walking for 20-minutes, and then some barefoot cool down stretches and balancing drills on the squash court.

  • Running Group Gives Girls Confidence; Pregnant Nicole DeBoom Joins Fun Run

    i-tri Girls Learn Natural Running Form

    We're proud to be involved with many philanthropic organizations, abroad as well as those close to home. One such organization is i-tri Girls, a small New York non-profit started by one mom who wanted to help local high-school girls find empowerment through sport.

    She founded i-tri Girls as a community-based intervention program that fosters self-respect, personal empowerment, self confidence, positive body image and healthy lifestyle choices for adolescent girls. Through the sport of triathlon and a curriculum of physical fitness and nutrition activities, self-affirming lessons of respect, responsibility, teamwork and dedication, i-tri Girls develop healthy habits and attitudes that last a lifetime.

    Last week, Newton Running's Michael Blanchard held a natural running form clinic at the Gubbins Running Ahead store, and the girls all received a pair of Newton Running shoes.
















    SkirtSports Founder Nicole DeBoom Leads Fun Run

    A 13-weeks pregnant Nicole DeBoom joined a running group at The Runner's Soul in La Grange, Illinois last Monday. The former Ironman Champion and founder of Skirt Sports took part in a fun run. Newton Running tech rep Justin Dyszelsk outfitted many of the participants a pair of test-drive Newton Running shoes.

    Runners of all levels are invited to take part in The Runner's Soul regular Monday evening runs at 6:30 p.m. Fine more information in this article in triblocal.com.








  • Newton Athlete Jeremy Freed Motivates Kids to Run

    Newton Athlete Jeremy Freed recently began a series of presentations about the value of exercise and good nutrition to hundreds of kids  at Parmalee Elementary in Indian Hills, Colorado, Marshdale Elementary in Evergreen, Colorado, and West Jefferson Middle School in Evergreen, Colorado.

    "A parent involved with organizing the a kid's race called the Evergreen Rodeo Stampede Fun Run asked me to  speak to the local students about the importance of running and exercise, sharing my experiences in sports and the importance of proper nutrition for long-term health," says Freed.

    Freed also got the kids fired up about an upcoming race called the Kid's Rodeo Stampede Fun Run, sponsored by Newton Running, on May 28, as a chance to get a taste of the thrill and sense of accomplishment that comes with finishing a race.  The competition includes a 1-mile, 2-mile and a 50-yard dash. "Spreading the message of youth health literacy is extremely important and, as an athlete, I feel that I can be a good example and provide a meaningful message," says Freed.

    "The kids really responded well to the 45-minute presentation," says Freed. "I spoke for a bit and then got them off the floor and running in place, doing plyometrics and stretching. The kids then got to ask questions about the presentation before they returned to class.

  • Sign up Today for Ironman Canada with Athletes for a Cure

    Even though the 2011 Ironman Canada (August 28, 2011) is sold out, you can still race!Subaru Ironman Canada

    Become a member of Newton Running's Athletes for a Cure team and make a difference in the fight against prostate cancer while competing in the race of a lifetime! Learn more at: http://www.newtonrunning.com/imc

    Spots will go fast so Sign up today!

    Learn more is this informational video featuring Newton Running co-founder, Jerry Lee.

     

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