Social Responsibility

  • Newton Running Donates 1000 Shoes to Kenyan Orphans

    Support this massive "shoe-raising" effort with a $15 donation

    Soles for Kenya, a student-organized "shoe-raiser," is collecting 1000 used shoes for Kenyan orphans and Newton Running is matching their efforts by donating 1000 pairs of Newton Running Performance Trainers.

    Students from Kent Denver High School, J. K. Mullen High School, Regis Jesuit Boys and Girls' Schools, St. Anne's Episcopal School and Colorado Academy oversaw the collection process.

    Aside from supplying much-needed footwear to Kenyan orphans, their goal is to raise awareness for the 2.5 million orphans living with the legacy of the AIDS pandemic: poverty, drought, starvation and tribal warfare. The Denver teenagers were touched by Tumaini's cause and wanted to expand the circle of care for African orphans.

    You can help by making a $15 cash donation to Tumaini Ministries, which they will use to purchase more Newton Running shoes. The shoes will be distributed in Kenya by Eunice Kariuki, founder and executive director of Tumaini, a Kenyan home for orphans, to local orphanages and street kids in Nairobi, Kenya.

    Visit the Soles for Kenya Facebook page here.

  • Run Across Ethiopia Team Raises Funds for Youth Education


    The following letter was submitted by Run Across Ethiopia team member, Nigel Willerton.

    From January 9 to 19, the Run Across Ethiopia Team ran 264 miles in 11 days, averaging 24 miles per day. We ran a marathon (26.2 miles) or longer on seven of the 11 days, reaching a total of almost 53 hours. As a result, I was able to raise almost $30,000, and the Run Across Ethiopia Team raised close to $200,000 for On The Ground to support the education of the children of Fair Trade farmers in Ethiopia. (Read more about the run here).

    This money will be used to build and supply much-needed schools, and to give these children a better start with more opportunities. It was very emotional to see the foundations of the schools being built with your pledges.

    On Day 9 we ran to the village of Hace Gola in the Ethiopian Highlands, where we were met by over 2,000 singing villagers in a stunning display of gratitude for their new school. This is what Run Across Ethiopia was all about–direct intervention to provide desperately needed schools and help break the cycle of poverty.

    I am deeply moved by everyone's support, from the kids who donated their $5 weekly allowance, my friends and work colleagues who dug deep into their pay checks, to the generous businesses that donated four-figure sums. I am extremely proud to be associated with all of you. On The Ground will be able provide the resources to build three new schools in Ethiopia over the next few months because of that tremendous support.

    However, though the run may have ended, the need for support hasn't. These schools will need equipment and supplies in the future. You can donate at any time to and I promise your money will go directly to the very best of causes. Alternatively, you can mail a check made out to "On the Ground" to: On the Ground, 806 Red Drive, Suite 150 · Traverse City, Michigan 49684.

    Finally, please remember that purchasing products from genuinely socially responsible companies can mean fresh water, free health care, schools and electricity to those who would otherwise go without. In this information-rich world, it's not too difficult to find the good guys :-)

    Thank you again,


  • Ironman Canada Race Recap

    Last weekend at Ironman Canada it would have been impossible not to notice the Newton presence. We had one of our biggest company showings ever—around 30 Newton staff and athletes showed up to race, spread the Newton word, and raise money for the Prostate Cancer Foundation. Here are some highlights:


    Jerry Lee and Winter Vinecki at the Expo


    Beautiful race day in Penticton, BC—we lucked out.


    Dennis Meeker was the first finisher from Team Newton with a time of 9:22.


    Scott Burrow, Tory Oakland, and Ricky Jeffs cross the finish line showing off their Newton colors.


    We want to extend a big congrats to Jerry Lee, who finished his first Ironman.


    In total, Newton raised over $70,000 for the Prostate Cancer Foundation through Athletes for a Cure, and hopes to raise that total over $100,000 by the end of the year.


  • 8 hours, 82,015 Steps, and 47 miles on the Dreadmill for Ian Adamson


    The Woodway Desmo treadmill at RnRSD turned for eight hours last Friday and Saturday, and the official number of steps are tallied. Pam and Ian got a solid training session in for Badwater and logged the following numbers while raising awareness for Trickle Up:

    Ian Adamson: 82,015 steps, 47 miles

    Pam Reed: 87,777 steps, 43 miles

    Ian had the following to say of the event: "Running on a treadmill for eight hours is not particularly fun, but it's much easier than the challenges faced by the countless millions of people in poorer countries without a stable (or any) income. Last Saturday I ran 47 miles in Newton Gravity Trainers on a treadmill to raise awareness for Trickle Up. Trickle Up gives grants to develop micro-enterprise for folks who live on less than $1 a day. “Dreadmill” running is challenging since there’s no change of scenery, or the smells, sights and sounds of the countryside. Fortunately plenty of people stopped by at the expo to chat and gawk. As Ben from Woodway pointed out, it’s akin to being a human hamster—only I’m neither cute nor furry."


    Thanks to everyone who stopped by our expo booth to try on shoes, and congrats to all the marathon finishers. Now for the announcement you've all been waiting for, the winners of the contest. Because we added Pam last minute, for the online contest we chose to pick the two closest guesses for Ian. The expo winners were determined by the closest guess for Ian, Pam, and the combination of the two.

    Here is the list of folks who will be receiving a free pair of shoes:

    Sheli Auteh guessed 82,600 steps for Ian at the expo

    Judy Kniss guessed 87,600 steps for Pam at the expo

    Yvonne Faucher guessed 170,000 for the combined number of steps at the expo

    Lewis Fowler guessed 81, 568 steps for Ian online

    Jeff Kaldahl guessed 82, 222 for Ian online

    Winners: email us at if you have any questions.


  • Guess How Many Steps and Win Free Shoes


    Seven-time Ian adventure racing world champion Ian Adamson and ultra-running legend and two-time Badwater winner Pam Reed share a penchant for pain and suffering. Both are training hard for the Badwater Ultramarathon in a couple of months.

    As part of their training and to raise awareness for an important cause, Ian and Pam are spending eight hours on a treadmill at the Rock'n'Roll Marathon in San Diego this weekend. To honor their pain, we're going to give away some Newton shoes to a couple of lucky winners.

    Since we launched Newton Running about three years ago, Newton has proudly supported the Trickle Up Foundation with a $1 donation for the sale of every pair of shoes. Trickle up was created to help poverty-stricken people in developing countries to launch micro-enterprises by providing seed capital grants and business training - it's a small non-profit that's making a big difference in the world.

    In order to raise awareness about Trickle Up, Ian and Pam will be running on the treadmill for eight hours straight wearing pedometers to train for Badwater. (Ian is running Friday for eight hours, Pam is running Saturday for eight hours).

    Here's how to win FREE SHOES.

    Guess at the number of steps they will each take over the course of the day. Two winners (for the closest guess for Ian) will receive a pair of Newtons of their choice. There are four different ways in which you can enter:

    1. Stop by our expo booth and write down your guess.

    2. Leave a comment on this blog post with each guess.

    3. Tweet your guesses and include the hashtag #NewtonRnRSD

    4. Leave a comment on the Facebook post announcing the contest.

    The contest will run until the end of the day on June 5th, when we will pick the winners, and break ties via a random drawing. You can read the full contest guidelines here.

    Sweating it out for eight hours of running in place will be good training for whats up next—both Ian and Pam will be running Badwater in July as part of  the seven-athlete Newton team. Stay tuned for more updates on the team.

  • Columbine Mile 2010

    This morning the Newton crew joined 500 elementary school kids in running a race around a one-mile loop that weaves around the playground and local neighborhoods of the Columbine Elementary School. The kids train for the event a few times per week leading up to the big race day, which has been occurring annually for 33 years. In an era of defunct phys-ed programs and skyrocketing computer and video game use, the event is vital in exposing kids to the benefits of physical activity, and from the facial expressions it looks the kids were have a great time.


    Danny Abshire, Newton co-founder, tries to keep up


    Jennifer Abshire encourages one participant on to the finish


    Jerry Lee, Newton co-founder, getting in the thick of it

    What percentage of these kids had perfect natural running form? Lots. You can read the full event report on the Running Times website.



  • Newton's Goal: $100,000 for a Prostate Cancer Cure at Ironman Canada

    Need an entry to the sold out 2010 Subaru Ironman Canada? Well you just might be in luck. Newton will be offering 25 VIP entry spots in exchange for a 3,000 dollar donation to the Prostate Cancer Foundation. Benefits of becoming a member of Team Newton include:

    -Entry into the sold-out Subaru Ironman Canada
    -VIP entry to Ironman Canada events
    -Access to the designated Team Newton Running race transition area
    -Pre-race BBQ
    -One pair of Newton Running Performance Trainers and one pair of Performance Racers
    -Team Newton Running cycling kit and race kit
    -One pair of limited edition PCF Performance Racers

    Prostate Cancer is a very important cause for Newton because co-founder Jerry Lee is a prostate cancer survivor himself. Check out his video below:

    There will also be limited edition, blue and green PCF Newton Running Performance Racers for sale at the Subaru Ironman Canada race expo and also as a limited-release model in August 2010, and a portion of each sale will be donated to the PCF.

    You can also donate to the PCF directly through Newton's team website.

  • Newton Sponsors 10-year-old Member of Team Triabetic

    Ryan Maloney_1467 Newton Running is a proud sponsor of Ryan Maloney, a 10-year-old from San Diego county who ran his first half marathon last Sunday on behalf of Team Triabetes and Insulindependence.  Ryan has had type 1 diabetes since he was two and has become a great athlete as part of staying healthy. He is the youngest of 50 Team Triabetes members that participated in the Carlsbad marathon and half marathon. Way to go Ryan!

    Ryan's mother sent us this great race report:

    Mile 2- Ryan's teacher  Ms. Bescak jumped on the course with them for 3 miles. Ryan's blood sugars went low (58) and he took a gel and walked a little bit.

    Mile 3- Blood sugars went up to 75

    Mile 5- stopped to test blood sugars (82) took another gel.  Mom switches places with Ryan's teacher for next 3 miles.

    Mile 6- bathroom break

    Mile 6 1/2- half way through the race and Ryan is smiling and feeling great. Runs the hills with no problems.

    Mile 7- the highlight of Ryan's race- Peter Nerothin the President of Insulindependence comes up from behind us as he is at mile 20 of the full Marathon and cheers Ryan on as he runs with us for a minute.

    Mile 8- Mom switches places with two of Ryan's friends Jacob B. and Jacob U. who run the next 3 miles with him. Ryan doesn't stop running they just jump in the race course with him.

    Mile 10 1/2- Blood sugars drop to 73. Ryan takes another gel.

    Mile 11- Ryan's calves start to hurt and he is starting to feel tired. He walks for a minute.

    Mile 12- Ryan's calves continue to hurt, but he keeps on running.

    Mile 13- Ryan finishes the race strong with a time of 2 hours 36 minutes. Second half of the race at a pace of almost 1 minute per mile faster than the first half.

    Next year he wants to finish under 2 1/2 hours. (And we're confident he will!)

    Ryan Maloney_Group

  • Newton Running Sponsors Livestrong Challenge 10K

    This post comes to us courtesy of Major Scott LaRonde, who organized the first-ever Iraq Freedom Livestrong 10K on October 25. Major LaRonde contacted Newton about the race a few months ago and we were proud to lend our support. We provided shoes to all the podium finishers as well as t-shirts and giveaways.

    According to the Major, over 615 participants ran the 10K course through the Green Zone and over $21,000 was raised for cancer research.

    Men's Podium
    1st: John Nasasira (36:21)
    2nd: Robert Sekitto (36:32)
    3rd: William Garrett (36:36)

    Women's Podium
    1st: Karen Spangle (42:30)
    2nd: Amy Burlingame (42:32)
    3rd: Jessie Hoelting (42:50)

    The team at Newton Running extends its deepest gratitude to the men and women of the Armed Services who are serving our country at home and abroad.

  • San Diego Triathlon Challenge

    Newton Running was in the national news recently when an amputee stole one of our shoes from a store in Belgium, but we're much more proud of the fact that we were a Platinum Sponsor of the San Diego Triathlon Challenge last weekend, an event produced by the Challenged Athlete Foundation.

    Here's a terrific recap of the event from Neil Senturia, the CEO of the San Diego News Network, published originally on America's Finest Sports Blog.

    When the first swimmers came out of the water, some did not have legs, some did not have arms, some did not have hands, and some did not have feet. They were paraplegics, quadriplegics, young and old. What was once called disabled is now called challenged– but one thing was for absolutely positively sure. These were real athletes, and I was in tears.

    Last Sunday was the 16th annual San Diego Triathlon Challenge — a 1.2 mile swim in La Jolla Cove, then a quick 56 miles on the bike up the coast, and then a leisurely jaunt of 13.1 miles up and down Torrey Pines hills. A nice way to spend anywhere from 4 ½ hours to seven hours — depending.

    La Jolla Cove was packed with people, and the remarkable part was that it seemed like there were prosthetics everywhere on everyone. It was so amazingly normal. Here were lots of people at the Cove walking around, riding their bikes — except that it wasn’t normal — because as a society we do not really see so many challenged people in one place, acting so naturally, as if nothing had ever happened to them — except that we know it did. It is empowering to the athletes and ennobling to the rest of us to be part of something so much bigger than our little selves.

    And there were the tears. When you see the challenges that these individuals have overcome, you are in awe, and you are hit in the gut. Because compared with these athletes, our daily complaints are like a small leaf blown off a tree — a nothing, a minor small random meaningless little leaf.

    And so the question is: why does it take an event like this to remind us so viscerally about the value and the meaning of life, the blessings, the gratitude for health, and the simple acts of daily life that “the rest of us ” have been given and often take for granted?

    Ironically of course, if you interview some of the challenged athletes, what you find is that they see themselves as triumphant. They are uplifted, they are indomitable, and they are the ones who give the rest of us the gift.

    Don’t forget it!

    Neil Senturia is the SDNN CEO.

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