Category Archives: Uncategorized


Posted by on Wednesday, August 7, 2013 @ 8:49 am | Leave a reply

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For Newtonites, there’s a uniquely memorable moment when the unmistakable pop that characterizes the Newton ride first energized our stride. Nearly a decade ago, before terms like “minimalist” and “natural” invaded running vocabulary, Newton founders Danny Abshire and Jerry Lee spent years perfecting that feel. Danny and Jerry knew “it” when they felt “it”, launching the Newton brand and an ever-evolving product line that has always stayed true to that trademark experience.

The Newton ride is different. It transcends shoe technology and running form to simply make every run better. So that “aha” moment reappears every time you lace up your Newtons. In celebration of all that differentiates us, from our characteristic colors to our protruding lugs, we launch our new Newton brand campaign.

Hello better!


Never Give In: Running the Inca Trail Marathon

Posted by on Monday, July 29, 2013 @ 9:16 am | Leave a reply

Never Give In: Running the Inca Trail Marathon

How tough could running the Inca Trail be? Getting to the Inca Trail was much easier than Antarctica. No boats, no hurricane, just a 5-mile hike into the start line the day before the marathon. We arrived on a Saturday, a few days before the race, in a cute, little, town called Cusco, Peru. Here, we would spend several days acclimating to 12,000 feet and drinking lots of coca tea. The locals consider coca tea leaves to be the miracle plant for acclimatizing. Everywhere you go in Cusco, there are coca tea leaves, which you either chew or use to make tea.

Peru Marathon

I didn’t experience any significant issues going from 7,000 feet to 12,000 feet. Some people get nauseated, headaches, decreased appetite and even fatigue. We did several 4-5 mile downhill runs over the next couple days to get used to running in the altitude. Tuesday we hiked into our race camp near the start of the Inca Trail. We slept in tents and prepared for a 4 a.m. race start time. The park entrance into Machu Picchu closes at 3:30 p.m. every day. An early morning race start would give us 11.5 hours to reach this gate, which lies 2 miles from the actual finish line inside Machu Picchu. Those runners who don’t make the cutoff either camp out for the night on the Inca Trail at make shift camps set up by the race organizers, Andes Adventures, or take a path down to a different finish line below Machu Picchu.

Race night was short and not the most ideal preparation for a long running day. A 2 a.m. breakfast cooked by the Peruvian porters consisting of porridge, pancakes and bananas was definitely a good start though! There would be over 30 porters that would assist us on race day. They would carry our 22kg ration of gear we used for camping and assist us along the race course with water stops as well as encouragement and any other issues that might arise.

In the 18-year history of this race, only once had it rained!  We can now make that twice! Within the first hundred yards of starting the marathon, raindrops began to fall, turning the trail into a rocky, muddy mess. The biggest obstacle to navigate in the first couple hours of darkness was the huge “cow pies” on the trail left by the farm animals that inhabited and roamed the first mountain pass. What a slippery mess they were! Once again it was the Newton trainers that served me well. I chose a lighter trainer shoe on the trails over the Newton trail shoe, but that is just my preference.

Peru Marathon 3

The toughest challenge may not have been the climate or the elevation. We would climb about 10,400 feet and descend 11,000 feet over the course of the day. I experienced some swelling in my fingers that was very noticeable as I reached Dead Woman’s Pass at 13,799 feet. After the race, I realized I wasn’t the only one experiencing this. It is common at these elevations to experience swelling in your extremities. My fingers looked like little sausages, but quickly went away after I descended to lower altitudes. The high altitude affected my normal race appetite also. I found myself not drinking and taking in the energy gels as planned.

Each of these marathons has been a great learning experience. I have become much better at listening to my body and adapting to the different challenges I face during these runs. Instead of only consuming my normal nutrition that had served me well in training runs, I had to switch it up and grab a cup of chicken broth. That seemed to work very well for me. My body was probably craving a little more sodium than usual. Despite my lack of thirst, I knew I was behind in my water intake and had to keep up on my hydration. My hydration pack made that much easier, since there was little effort needed to just take sips frequently along the way. Your hydration pack is crucial in these races. I had mine under my running jacket during the race so I didn’t have to remove my hydration pack each time I needed to put my jacket on or off. A hydration pack should just feel like a part of your body. The last thing you need to worry about is something bouncing on your back or chaffing you.

So what was the toughest challenge? The rocks and stone steps that lined the 26.2 miles of the Inca Trail were probably the biggest challenge of the day. Climbing the two-foot steps, which never seemed to end, provided a huge challenge to the hamstrings. I can’t even tell you how many false summits there are on that course. You think you are at the top and you get there and realize, “You’re not!” After all the long climbs, there would then be a long rocky descent, which entailed never-ending pounding to your feet on uneven stones. The descents were a true test of how well you had trained your quads. This was the first marathon that I wore my 110% Play Harder Compression Soxs during the race and not just for recovery after. I think it made a huge difference in how fresh my legs felt at the end of this grueling 9-hour run. You can bet you will see me running the longer distances in them in the future as well.

I never set out to win the Inca Trail Marathon. I just wanted to have the best possible race for me that day. The number “3” has been following me for a while, 3rd place overall female in Kenya and Antarctica Marathon! I am always thinking to myself, “Is today going to be the perfect race?” We must admit, we all dream of that perfect race or perfect competition. My training is always purposeful; I fuel my body nutritionally and prepare mentally for success as an athlete, especially as an endurance runner. The Inca Trail Marathon wasn’t the perfect race for me, but I was the best female runner given the circumstances on that course, on that given day. That race proved age is not a barrier and certainly, as the 4th place finisher overall that day, gender is not a barrier.

Peru Marathon 2

What do I remember most about that day? It probably isn’t standing on the finish line with my first overall female marathon win. It is the memories of me trying to race the porters on the descents and still not being able to keep up with them as they descended the stone paths with a 100-pound pack on their back. It was the reality that all the hikers I would pass on the Inca Trail that day would take 4-5 days to complete the Inca Trail, something I would complete in just 9 hours and 18 minutes. It was sharing my iphone the night before the race with two young Peruvian girls so they could play games and escape their isolated reality for a while. It was donating my clothing, as well as my brothers’ clothing, to the nearly 40 porters that would assist us on race day so that their families would have clothing. Or maybe it was waiting at the finish to not only see my mom run an 11 hour 20 minute marathon, but also to be on the podium with me as the 3rd place overall female.

The victory on the Inca Trail was not only a personal victory, but more importantly, a victory for prostate cancer awareness! Next stop is the Sunrise to Sunset Marathon in remote Mongolia at the end of this month. Following Mongolia is New Zealand and Athens, Greece later this year. In the end, I hope that I inspire others and teach the world to Never Give In. Never Give In despite the odds, despite your circumstances, despite your age, despite your gender, despite what others might say.




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Meet The Dogs Of Newton – Week 10 Shela

Posted by on Wednesday, July 24, 2013 @ 12:20 pm | Leave a reply

ShelaLikes – Shela spends most of her days in the Newton Running Lab. She likes to run with customers to help them with their Natural  Running Form in the Lab. She will always let you know when you need to lift your knees a little more by barking at you. Shela likes to herd everybody and everything- even motorcycles. Ouch!

Dislikes – Shela is more of a professional runner and doesn’t enjoy being cooped up in the car. She is known to jump out of the car window when at red lights. She is timid of the family of raccoon’s who reside in the window well at home. It’s a problem!

Favorite places: Shela is a very intelligent dog. She loves spending time helping customers and  assisting Danny, the CTO, in research and design in the Newton Running Lab. When she is not there, Shela spends her free time helping her brothers built roll cages for very fast cars.

Summary: Shela is awesome. She is a little Australian Cattle herding dog (thus the name Shela). She is a rescue dog made in the shade from Gallup, New Mexico. She is probably about 7 months old and loves spending time with her new family and co-workers. Her breed is known to be a long distance runners so she fits right in with the Newton running clan. Soon she will be able to join the team and go on long trail runs in the mountains of Boulder, CO.


Runners Find their “Sweet Spot’ With the EnergyNR from Newton Running

Posted by on Monday, July 22, 2013 @ 11:20 am | Leave a reply


Here at Newton, we’ve always taken pride in designing shoes that help runners find a more natural running posture and discover what it feels like to run more efficiently. The new EnergyNR, which we released last week, does just that. New design features allow you to step right into the shoe and effortlessly familiarize yourself with the benefits of Newton Running.

“Our goal is always to look for ways to expand the Newton experience to a broader group of runners, and the EnergyNR offers similar functionality and ride to all of our products, but in a more conventional design package,” says Newton Running co-founder Danny Abshire. “Runners who are new to the brand and loyal Newtonites alike will truly enjoy the lightweight and responsive ride that the EnergyNR offers.”

Whereas most running shoe brands place their cushioning technology in the heel of the shoe, our trademark impact-reducing lugs are located under the forefoot, which we believe to be the ideal first point of contact with the ground during the run gait cycle.

So what makes the EnergyNR so different from other Newton Running shoes?

To start, it features second-generation Action/ReactionTM technology in the forefoot. Originally offered only in our racing shoes, the more streamlined design employs five low-profile forefoot lugs that provide superior impact-zone cushioning and a smooth, stable ride.

Similarly, the lightweight EnergyNR (weighing just 9 ounces for men and 7 ounces for women) has a heel-to-toe drop of 6 mm, which we found to be the ideal angle for supporting a balanced posture, affording the shoe both the accessibility of a traditional running shoe and the unique functionality of the Newton line.

Designed to enhance the running experience for runners of all types, the lightweight, breathable mesh upper of the EnergyNR has a spacious toebox that provides ample room for toes to splay, while midfoot overlays provide a secure fit.

Don’t take it from us though! The best way to experience the benefits of the newest addition to the Newton family is to step into a pair today and take a test drive in the brand new EnergyNR shoes from Newton Running!


Meet The Dogs Of Newton – Week 8 Lucy

Posted by on Monday, July 8, 2013 @ 2:05 pm | Leave a reply

LucyLikes: I LOVE running around in the backyard, chewing on all of the grass, sticks, leaves and flowers that I can find.  My favorite game is fetch with my dad, and I trick him by coming back with my toy or ball, then run away and hide in places where only I can fit because I’m so small.  I also like playing in my pool, especially when the sun is out, and it cools me off.  Since I can’t swim, mom and dad bought me a kiddie pool for the backyard so I can enjoy the water without needing a life jacket.   (But I wish I could go to the lake with the big dogs).  I also enjoy a long nap on the couch at any time, especially on Sundays with my dad after his really long run.

Dislikes:  Cats.  I don’t understand them—they hide, they hiss, and they don’t like to play fetch.  I also don’t like the yellow monster which hides in the closet and comes out to clean the floors.  It’s so noisy, and it is so funny looking!  There is squirrel that comes by while I’m in the backyard, and he just stares at me.  I’m not so sure about him yet.

Favorite places:  Newton, the backyard, doggie day camp and any place where there are people and dogs.

Summary:  I am a 9-month old Frenchie, and I am the runt of the litter, so I’m much smaller than most Frenchies.  I love to be outside walking, running and sitting outside in the sun.  I love to make new friends with people and dogs, and I will always try several attempts to be your friend—just ask Stella.  She didn’t like me at first, but I know she’ll warm-up to me.  I like to be around everyone and watch what’s going on.  Mom calls me the ‘supervisor’ because I’m so curious as to what everyone does.  I really want to become a faster runner and be able to go a little farther than a mile so I can go for a bit with my mom and dad.  My current mile PR is 10:10 with a potty stop.  I’m starting to do more sprints in the yard to help make me faster, which are fun, but they wear me out!


Meet The Dogs Of Newton – Week 6 Saddie

Posted by on Tuesday, June 25, 2013 @ 7:15 am | Leave a reply

saddieLikes: ice, pumpkin, peanut butter, squirrels, digging holes, chewing through the wires to the sprinkler system

Dislikes: soda cans, exercise balls, getting my nails trimmed, thunder, snakes

Favorite Hangouts: the couch, anywhere in the sun

Plays With: soccer ball, frisbee, sprinklers

Summary: I’m a one year old German Shepherd mix and I love people! My owners adopted me from the local humane society and I couldn’t have been more excited. My favorite thing to do is pretend I have an itch right at the very moment my owners tell me to do something I don’t feel like doing. They have recently caught onto my trick, so now I sometimes pretend I don’t hear them until they offer peanut butter. I’ll do anything for peanut butter!


Meet The Dogs Of Newton – Week 5 Pilot

Posted by on Monday, June 17, 2013 @ 11:14 am | Leave a reply

Dogs of Newton PilotMy name? Pilot. No Biblical reference, so put Pontius out of your head because I love all humans. Think Pilot project. Pilot a ship. Pilot light. Pilot experiment. Pilot chute. Pilot a plane (or maybe a parachute?). Think Jayne Eyre and Mr. Rochester’s loyal companion Pilot.

My breed? Portuguese Water Dog. I came before Bo Obama but I’m still proud of one of my own getting into the White House. Although I bet he has  never rolled in a dead animal (unless the NSA buried a two-legged creature somewhere in the White House lawn which today seems a strong possibility but risky during the Easter Egg Roll), so I’m pretty sure Bo always smells like lavender dog wash and not my personal faves, deadrabbitsnakewormsfishprariedog.

My favorite activities? Running the Mesa Trail or Marshall Mesa with my mom, swimming, making snow angels, chasing rabbits, turning into an insane devil around skateboard and snowmobiles, rolling in horse poop with my sister Hazel, working as a therapy dog with my dogsitter, and looking for tummy pats in the Newton Running offices. Oh, and I’ve got the Newton CEO wrapped around my paw. I look at him and wag my tail and I’m sure to get a treat.

My “meh” list? All the other dogs in the office.


Journey Of A Shoe!

Posted by on Thursday, June 13, 2013 @ 8:11 am | Leave a reply

Ever wondered what happens throughout the creation of a Newton Running shoe? We thought we’d give you an inside look at how are shoes are manufactured!

Raw Material

  1.  Most of the materials used to stitch the upper are received in rolls and can be seen here prior to cutting and stitching
  2. The materials warehouse needs to be very organized
  3. The stock on hand is generally a mix of textiles and synthetics.  Each roll is marked with material name, supplier and country of origin
  4. Materials are checked for quality, total square footage and correct color match upon receiving Raw Materials 1

Raw Materials 2


Setting  (AKA Pressing and Stock Fitting)

  1. Seen in these shots are sole units prior to assembly
  2. A sole unit is the midsole, outsole and any inserts pieces that have been stock fitted together
  3. Newton shoes have a biomechanical top plate and cavity chamber that integrate with the patented action-reaction performance technology Settings 1Setting 2


  1. Seen here are the finished shoes just prior to packaging in the inner-box
  2. All shoes undergo a final QC check by a trained controllers prior to exportAssembly 3

There you have it, Newton Running shoes!


Meet The Dogs Of Newton – Week 4 Pepper

Posted by on Monday, June 10, 2013 @ 8:15 am | Leave a reply

Prefers to be called: Dr. Pepper

Would rather not be called: Pepperoni

Breed: Hard to say

Favorites: Chips, chips and cheese, chips and dip, chips and salsa, chips and queso, chasing rabbits.

Dislikes: Having my hair combed. I just want to rock the dreads like everyone else in Boulder.

Favorite pastime: Visiting every single person in the Newton office, and telling them that I am sooooo hungry, and need a cookie. I learned this trick from my owner.

Plays with: A stuffed tiger named Tigger 2. The original Tigger is buried somewhere in the backyard….I don’t want to talk about it.

Favorite hangout: I prefer to have an entire couch to myself. If there is a person on each couch in the living room, someone is getting the stink eye until they move. I also like hanging out in the backyard, eating mulch.

In summary: I am a pretty happy little dog, except when Kara puts me in her desk drawer. I really enjoy running, hiking, and playing catch. It has been a major project, but I have finally trained my owner to retrieve the tennis balls that I hide for her in the yard. I think she likes that game. I also like road trips, and I can’t wait until I am old enough to drive.


Meet the Dogs of Newton – Week 1 Stella

Posted by on Tuesday, May 21, 2013 @ 7:15 am | Leave a reply















Likes: Running, chewing on Newtons, shoes in general, snuggling, drinking beer and filet mignon

Dislikes: Strangers, doors, Lucy

Favorite hangouts: Yappy Hour and The Kitchen

Plays with: Lila and Santiago (her Latin lover)

Stella first came to work at Newton Running when her loving parents adopted her from a local humane society. For the first few months she was afraid of everyone, her comfort zone became her office and she never wanted to leave at the end of the day. Stella, like most gals, has an obsession for shoes – often times she’ll gather all the shoes in the office and lay on her throne with them. Today, Stella is a happy, go-lucky, hardworking pup who loves her job more than anything in the world.