• Meet The Dogs Of Newton - Week 10 Shela

    ShelaLikes - Shela spends most of her days in the Newton Running Lab. She likes to run with customers to help them with their Natural  Running Form in the Lab. She will always let you know when you need to lift your knees a little more by barking at you. Shela likes to herd everybody and everything- even motorcycles. Ouch!

    Dislikes - Shela is more of a professional runner and doesn't enjoy being cooped up in the car. She is known to jump out of the car window when at red lights. She is timid of the family of raccoon's who reside in the window well at home. It's a problem!

    Favorite places: Shela is a very intelligent dog. She loves spending time helping customers and  assisting Danny, the CTO, in research and design in the Newton Running Lab. When she is not there, Shela spends her free time helping her brothers built roll cages for very fast cars.

    Summary: Shela is awesome. She is a little Australian Cattle herding dog (thus the name Shela). She is a rescue dog made in the shade from Gallup, New Mexico. She is probably about 7 months old and loves spending time with her new family and co-workers. Her breed is known to be a long distance runners so she fits right in with the Newton running clan. Soon she will be able to join the team and go on long trail runs in the mountains of Boulder, CO.

  • Runners Find their “Sweet Spot’ With the EnergyNR from Newton Running


    Here at Newton, we've always taken pride in designing shoes that help runners find a more natural running posture and discover what it feels like to run more efficiently. The new EnergyNR, which we released last week, does just that. New design features allow you to step right into the shoe and effortlessly familiarize yourself with the benefits of Newton Running.

    "Our goal is always to look for ways to expand the Newton experience to a broader group of runners, and the EnergyNR offers similar functionality and ride to all of our products, but in a more conventional design package,” says Newton Running co-founder Danny Abshire. “Runners who are new to the brand and loyal Newtonites alike will truly enjoy the lightweight and responsive ride that the EnergyNR offers.”

    Whereas most running shoe brands place their cushioning technology in the heel of the shoe, our trademark impact-reducing lugs are located under the forefoot, which we believe to be the ideal first point of contact with the ground during the run gait cycle.

    So what makes the EnergyNR so different from other Newton Running shoes?

    To start, it features second-generation Action/ReactionTM technology in the forefoot. Originally offered only in our racing shoes, the more streamlined design employs five low-profile forefoot lugs that provide superior impact-zone cushioning and a smooth, stable ride.

    Similarly, the lightweight EnergyNR (weighing just 9 ounces for men and 7 ounces for women) has a heel-to-toe drop of 6 mm, which we found to be the ideal angle for supporting a balanced posture, affording the shoe both the accessibility of a traditional running shoe and the unique functionality of the Newton line.

    Designed to enhance the running experience for runners of all types, the lightweight, breathable mesh upper of the EnergyNR has a spacious toebox that provides ample room for toes to splay, while midfoot overlays provide a secure fit.

    Don't take it from us though! The best way to experience the benefits of the newest addition to the Newton family is to step into a pair today and take a test drive in the brand new EnergyNR shoes from Newton Running!

  • Meet The Dogs Of Newton - Week 8 Lucy

    LucyLikes: I LOVE running around in the backyard, chewing on all of the grass, sticks, leaves and flowers that I can find.  My favorite game is fetch with my dad, and I trick him by coming back with my toy or ball, then run away and hide in places where only I can fit because I’m so small.  I also like playing in my pool, especially when the sun is out, and it cools me off.  Since I can’t swim, mom and dad bought me a kiddie pool for the backyard so I can enjoy the water without needing a life jacket.   (But I wish I could go to the lake with the big dogs).  I also enjoy a long nap on the couch at any time, especially on Sundays with my dad after his really long run.

    Dislikes:  Cats.  I don’t understand them---they hide, they hiss, and they don’t like to play fetch.  I also don’t like the yellow monster which hides in the closet and comes out to clean the floors.  It’s so noisy, and it is so funny looking!  There is squirrel that comes by while I’m in the backyard, and he just stares at me.  I’m not so sure about him yet.

    Favorite places:  Newton, the backyard, doggie day camp and any place where there are people and dogs.

    Summary:  I am a 9-month old Frenchie, and I am the runt of the litter, so I’m much smaller than most Frenchies.  I love to be outside walking, running and sitting outside in the sun.  I love to make new friends with people and dogs, and I will always try several attempts to be your friend—just ask Stella.  She didn’t like me at first, but I know she’ll warm-up to me.  I like to be around everyone and watch what’s going on.  Mom calls me the ‘supervisor’ because I’m so curious as to what everyone does.  I really want to become a faster runner and be able to go a little farther than a mile so I can go for a bit with my mom and dad.  My current mile PR is 10:10 with a potty stop.  I’m starting to do more sprints in the yard to help make me faster, which are fun, but they wear me out!

  • Meet The Dogs Of Newton - Week 6 Saddie

    saddieLikes: ice, pumpkin, peanut butter, squirrels, digging holes, chewing through the wires to the sprinkler system

    Dislikes: soda cans, exercise balls, getting my nails trimmed, thunder, snakes

    Favorite Hangouts: the couch, anywhere in the sun

    Plays With: soccer ball, frisbee, sprinklers

    Summary: I'm a one year old German Shepherd mix and I love people! My owners adopted me from the local humane society and I couldn't have been more excited. My favorite thing to do is pretend I have an itch right at the very moment my owners tell me to do something I don't feel like doing. They have recently caught onto my trick, so now I sometimes pretend I don't hear them until they offer peanut butter. I'll do anything for peanut butter!

  • Meet The Dogs Of Newton - Week 5 Pilot

    Dogs of Newton PilotMy name? Pilot. No Biblical reference, so put Pontius out of your head because I love all humans. Think Pilot project. Pilot a ship. Pilot light. Pilot experiment. Pilot chute. Pilot a plane (or maybe a parachute?). Think Jayne Eyre and Mr. Rochester's loyal companion Pilot.

    My breed? Portuguese Water Dog. I came before Bo Obama but I’m still proud of one of my own getting into the White House. Although I bet he has  never rolled in a dead animal (unless the NSA buried a two-legged creature somewhere in the White House lawn which today seems a strong possibility but risky during the Easter Egg Roll), so I’m pretty sure Bo always smells like lavender dog wash and not my personal faves, deadrabbitsnakewormsfishprariedog.

    My favorite activities? Running the Mesa Trail or Marshall Mesa with my mom, swimming, making snow angels, chasing rabbits, turning into an insane devil around skateboard and snowmobiles, rolling in horse poop with my sister Hazel, working as a therapy dog with my dogsitter, and looking for tummy pats in the Newton Running offices. Oh, and I’ve got the Newton CEO wrapped around my paw. I look at him and wag my tail and I’m sure to get a treat.

    My “meh” list? All the other dogs in the office.

  • Journey Of A Shoe!

    Ever wondered what happens throughout the creation of a Newton Running shoe? We thought we'd give you an inside look at how are shoes are manufactured!

    Raw Material

    1.  Most of the materials used to stitch the upper are received in rolls and can be seen here prior to cutting and stitching
    2. The materials warehouse needs to be very organized
    3. The stock on hand is generally a mix of textiles and synthetics.  Each roll is marked with material name, supplier and country of origin
    4. Materials are checked for quality, total square footage and correct color match upon receiving Raw Materials 1

    Raw Materials 2


    Setting  (AKA Pressing and Stock Fitting)

    1. Seen in these shots are sole units prior to assembly
    2. A sole unit is the midsole, outsole and any inserts pieces that have been stock fitted together
    3. Newton shoes have a biomechanical top plate and cavity chamber that integrate with the patented action-reaction performance technology Settings 1Setting 2


    1. Seen here are the finished shoes just prior to packaging in the inner-box
    2. All shoes undergo a final QC check by a trained controllers prior to exportAssembly 3

    There you have it, Newton Running shoes!

  • Meet The Dogs Of Newton - Week 4 Pepper

    Prefers to be called: Dr. Pepper

    Would rather not be called: Pepperoni

    Breed: Hard to say

    Favorites: Chips, chips and cheese, chips and dip, chips and salsa, chips and queso, chasing rabbits.

    Dislikes: Having my hair combed. I just want to rock the dreads like everyone else in Boulder.

    Favorite pastime: Visiting every single person in the Newton office, and telling them that I am sooooo hungry, and need a cookie. I learned this trick from my owner.

    Plays with: A stuffed tiger named Tigger 2. The original Tigger is buried somewhere in the backyard….I don’t want to talk about it.

    Favorite hangout: I prefer to have an entire couch to myself. If there is a person on each couch in the living room, someone is getting the stink eye until they move. I also like hanging out in the backyard, eating mulch.

    In summary: I am a pretty happy little dog, except when Kara puts me in her desk drawer. I really enjoy running, hiking, and playing catch. It has been a major project, but I have finally trained my owner to retrieve the tennis balls that I hide for her in the yard. I think she likes that game. I also like road trips, and I can’t wait until I am old enough to drive.

  • Meet the Dogs of Newton - Week 1 Stella















    Likes: Running, chewing on Newtons, shoes in general, snuggling, drinking beer and filet mignon

    Dislikes: Strangers, doors, Lucy

    Favorite hangouts: Yappy Hour and The Kitchen

    Plays with: Lila and Santiago (her Latin lover)

    Stella first came to work at Newton Running when her loving parents adopted her from a local humane society. For the first few months she was afraid of everyone, her comfort zone became her office and she never wanted to leave at the end of the day. Stella, like most gals, has an obsession for shoes – often times she’ll gather all the shoes in the office and lay on her throne with them. Today, Stella is a happy, go-lucky, hardworking pup who loves her job more than anything in the world.

  • The Pursuit of Better

    Gretchen Powers, who created the film "The Chase" last year, has created another beautiful work for Newton Running. Simply gorgeous!

  • What are you thankful for?

    With Thanksgiving under a week away I decided to ask the Newton family what they were thankful for. Often times Thanksgiving can go by just being thought of as a couple days off of work or an excuse to eat a ton of great food. Before you do these well deserved things on your holiday next week, take a second to step back, look around this big beautiful world that we live in and take a look at what you're thankful for!

    Jerry Lee: I’m thankful for family, friends and being able to work with all the great people here at Newton. Life is good.

    Danny Abshire: I am fortunate to have a wonderful family , enjoy good health and to be able to help others with the enjoyment of running and the benefits of good posture and movement through Newton Running footwear and Natural Running form.

    Kara Henry: I'm thankful for puppies in the office!

    David Saucedo: I'm thankful for a healthy family that just happens to consist of my two really handsome boys and a hot wife.

    David Dunn: I'm thankful to be able to work at a company that reflects my passion for life and running.

    Molly Waterman: I'm thankful for healthy children, a loving family and the fact that I can survive a half marathon!

    Claudia Peck-Kiousis: I'm thankful for my family and that we are all healthy.

    Anne Klein: I'm thankful for my three godchildren; Laura, Johny and Maren.

    Thom Ward: I'm thankful that I and the people I care about are running healthy and happy.

    Rich Miyamoto: I'm thankful for getting to work with a great group of people.

    Liz Martin: I'm thankful that despite losing my family home in the Colorado Springs fire this summer, my family is safe, happy, healthy and together!

    Brandon Wood: I'm thankful for my beautiful family and the fact that I get to live in such an amazing place (with all due respect to my native Virginia!) and work with such amazing people!

    Andrea Boysun: I am thankful for waking up to this! sunrise resized 600

    Don Reichelt: I'm thankful for my new position with Newton, working with like minded people and doing something that I love every single day.  Calling what I do 'work' doesn't do it justice. It's a passion and I get paid to do it. Thank you Newton :) 

    Justin Dyszelski: I am thankful  for my knowledge and ability to change life’s of runners who thought that there running career was over. 

    Katie Schon: I’m thankful to work for such a great company that I ENJOY working for every day!

    Christina Botero: I am blessed to be able to wake up to a new day to be surrounded by my family, the ones that give me the energy to help make a difference and bring smiles to the world.

    Stephen Gartside: Thankful to be healthy and able to run everyday. Thankful for such a great family.

    Ian Adamson: Our opportunity to help runners has far reaching consequences and gives a deeper meaning to what we do at Newton Running. They are healthier, fitter, happier and their live, their families lives and everyone around them benefit. If we can do this even once in a lifetime our job is done.

    RD Goodright: I am thankful for the health of my family.

    Jonathan Le Jeune: I am thankful for my wife, my son and my daughter.

    Wendy Lee: I am thankful for: the love of family & friends,  good health, my freedom and those who defend it, the chance to be better every day and to be a member of this crazy Newton family!

    Mark Rochon: I am thankful for my family, our health and making a living while having fun.

    Tori Simons: I’m thankful that I can run so I can raise money for charity, stay healthy & achieve my goals. =)

    Jennifer Abshire: I am thankful for laughter, color, sparkles, peace, my sweet family and friends, my awesome running shoes and my health and fitness to be able to get out and run and enjoy each day.  

    Bob Taylor: Most thankful for the 3 ladies in my life (my 2 lovely daughters and my wife) and of course, thankful that the running world is starting to catch on to what we are all about!

    Nick Clark: I am thankful for my amazing best friend whom happens to also be my wife.  I am also super thankful for my wonderful family and of course my kickass Newton Running family.

    Laura Tingle: I'm thankful for the return of my missing penguin!


    Kelly Steinmetz: I’m thankful for my beautiful niece Charlotte who was born earlier this year! (and thankful for Frontier now having direct flights from Denver to my hometown so I can see her more often!).

    Erica Borenstein: Being able to run without pain. My family and friends who love and support me no matter what. Anything covered in dark chocolate. Spanx.

    Lee Strawbridge: I am thankful that I work for a man whose focus is not on what can "we" do to make me money...but rather what can "we" do to create more charitable opportunities.

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