Two Rivers Treads Follows a Path Less Traveled

Posted by on Thursday, June 24, 2010 @ 3:13 pm | Leave a reply

drmarkstore

Dr. Mark Cucuzzella (center) outside his storefront with business partners Tom Shantz and James Munnis

Loyal readers of this blog recognize the name Dr. Mark Cucuzzella. He’s a family physician who has completed over 60 marathons and ultras, and continues to compete as a National level Masters runner. His marathon best is 2:24 and he has run under 2:35 for a marathon 22 of the last 24 years including a 2:34 in the 2010 Boston Marathon at age 43. He’s also an expert on running biomechanics and a big fan of Newton (but not on our payroll). We’re excited to share the news that Dr. Mark’s new store, Two Rivers Treads in Shepherdstown, WV is having its grand opening event this Saturday, June 26. If you live in the area you should definitely check it out.

Two Rivers Treads should be of interest even to those of you who live far away because of its unique approach to the business of selling shoes. Dr. Mark and his team have carefully selected only shoes that work with the foot. Instead of carrying the entire product range of popular brands, they’ve choosen individual models that facilitate natural running and walking styles. If you visit the website, you’ll see that they provide detailed information on each shoe, including the heel height and toe height in millimeters so that you can determine each shoe’s ramp angle.

Two Rivers Treads is the first shop of its kind – a shoe store that promotes spending as much time barefoot as possible and provides products and education that help people realize an efficient and injury-free style of running. It’s an exciting experiment in the otherwise stale world of running retail and we’re proud to be a part of it.. The store is also the headquarters for Freedom’s Run, an event that Dr. Mark started in 2009 that winds through four separate national parks, and serves as a center of confluence for the outdoors, arts, and healthy-living local communities.

In addition to the grand opening event this Saturday, Boston Marathon winner Amby Burfoot will be speaking Tuesday evening (June 29). The talk is titled “100,000 Miles and Going Strong: How to Run Smart and Healthy for Life.” Check it out!

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