Nutrition tips for success

Posted by on Thursday, February 27, 2014 @ 2:53 pm | Leave a reply

An interview with trainer and nutritionist, Lindsay Christen

As January came and went, so too went many of our New Year’s Resolutions, sometimes it’s hard to make our lofty goals (I’m going to run faster, eat healthier, drink less coffee) a habit overnight. So let’s press the reset button. We caught up with trainer and certified nutritionist, Lindsay Christen, to talk about changing habits and the most common nutrition question she gets asked.

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QUESTION:  “What should I eat before or after a workout?”

Lindsay: Eating the right foods at the right time is essential to getting the most out of your workouts. For pre-workout you always need a little bit of something in your body and you’ll feel better if it’s 45-minutes to an hour before your workout. The general idea is that you’re filling up your energy stores. If your meals the day and week before have been healthy and balanced your glycogen, the storage form of energy in your body, should be good. Those taps should be full, so you’re just topping-off the tank when you have a pre-workout snack—it doesn’t need to be large.

Right before a workout, a little bit of something like banana and almond butter, or non-fat Greek yogurt, or a couple of eggs are perfect, something small but enough to give the glycogen stores a boost.

The dinner the night before an event or big workout should be lots of lean protein, chicken or fish—vegetarians can eat beans, lentils, tofu—and lots of veggies and complex carbs (starchy veggies, whole grains, like rice, quinoa). That combination should give your body what it needs for the next day. For an endurance athlete, depending on what they’re training for, 45-65% of total calories should be from carbohydrates. It’s a big window and it’s on the higher end, but they need it for the workouts, otherwise you feel like you’re on an empty tank all the time.

What’s really important is the post workout snack. The right combination of nutrients and timing can optimize your lean muscle building while minimizing breakdown (soreness and fatigue). But you only have a window of 30 minutes after exercise when the body is most efficiently absorbing much needed nutrients.  If you miss the window, your body will try to replenish on its own by depleting your fat and energy stores.

Newton: What’s a good post-workout snack? Is there anything to chocolate milk?

Lindsay: Chocolate milk is not terrible. It’s a good source as long as it’s the good kind and not filled with high fructose corn syrup. A protein smoothie is good. You’re looking for a 2-1 or 3-1 carb to protein ratio in grams. This equates to 1-1.5g of carbohydrate for every kg of your body weight and 0.5g or protein/kg of body weight. This could be a bar that you throw in your gym bag for the way home, peanut butter and apple or a peanut butter banana sandwich really works well, or fresh fruit, Greek yogurt, and a scoop of protein powder.

Now, if you just finished an Ironman, or marathon, you can eat whatever you want. You’re going to be depleted no matter what. You need to get nutrients in as soon as possible after the race, and then continually. Usually liquids work well, you want electrolytes, and then carbs and proteins.

Lindsay’s Caveat: No matter what you do, start early. Incorporate these changes into your routine months and months beforehand. It’s not going to work for you if you start on race day. Eating well has to be a habit. You need to build your body into the machine you want it to be in race season. You also don’t want to add everything in at the same time. It’s February, so this is the perfect time to add things in if you have a race in June, July or August.  It’s about developing the right habits to weave into your lifestyle. It shouldn’t just be, “It’s race season, so I am going to stop eating hamburgers.” Our bodies are machines and the more quality fuel you can give it now, the more efficient it will be in performance when you need it.

Lindsay Christen, is a certified personal trainer (CPT) and certified nutritionist (CNS). She holds a Masters of Science in nutrition. You can find her at Boulder’s Colorado Athletic Club or email her at: lindsaychristen@gmail.com.

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Larger than Life!

Posted by on Monday, January 27, 2014 @ 10:58 am | Leave a reply

Sculptor Bob Zasadny makes a unique pair of Newtons

 

If you find yourself driving in western Kentucky any time soon, specifically in Madisonville, take a moment to drive by, or even run around the Baptist Health Madisonville Trover Wellness Park, which sits next to the Baptist Health Madisonville hospital campus. Here, you’ll find something that looks strangely familiar: a pair of Distance Newton running shoes. But these just aren’t any pair of Distance shoes, this pair is four-feet long, roughly 20 inches high at the back and heel and about 20 inches wide—roughly four-times the average sized shoe.

The hospital commissioned Indianna artist, Bob Zasadny, to create the giant shoe sculpture as a tribute for outgoing CEO, Berton Whitaker.  Whitaker, is a runner, who actually runs in the Newton Distance. He also was responsible, amongst other things, for the creation of the Baptist Health Madisonville Trover Wellness Park, which has 10 different fitness stations and a half-mile walking or running trail. So, the real idea here, says Zasadny, is that Whitaker is leaving big shoes to fill.

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The other surprising thing about these shoes is that they only weigh about 20 pounds each. Zasadny constructed them out of rigid polyurethane foam coated in fiberglass.  Zasadny worked at a fiberglass company in his early 20s and was always fascinated with the medium. Now, 50 years later he says, at the age of 75, he’s still working with fiberglass. “It’s an alternative material, but not a widely used thing because it’s a unique product. It’s not a pleasant material to work with and you have to be a bit technical to work with it.” But he says, “It was a perfect media for me because I could manipulate it because of my industrial experience with it. I knew how to fabricate it and I could find artistic ways to use it.”

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Typically, Zasadny likes to sculpt the forms we see in nature—sand dunes, leaf patterns, flower petals, things that are more organic. “I’ve tried to incorporate more natural things into my art. It resonates with people, they have to reach out and touch it and run their hands over it. It’s a tactile thing that you want to feel and start touching art with your hands.” But when the opportunity to create the Newtons came his way, he jumped on it. He hadn’t heard of Newton shoes prior to the project, but quickly found a pair to check out. “It was like walking on my socks and a piece of foam, such an airy feeling.” The colors weren’t lost on Zasadny either. He kept the shoes bright, but instead incorporated the four colors that matched the hospital logo.

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So what does it take to complete a project like this? Zasadny says when all was said and done, including making the tabletops the shoes are mounted on, it took him “easily 400 hours. For 6 weeks, I worked 60-70 hour weeks. We were making something that had never been made before.” And with that much time invested, you would think he might be worried about the longevity of the sculpture. But, the ultimate beauty of working with the foam and fiberglass materials is that if the sculpture gets a ding in it or is damaged in any way, Zasadny says, “I can go down there and take some material, grind it up and make the damaged area totally like brand new. It’s not as tragic for that to be vandalized as it would be for someone else’s materials.” Long live Newtons!

For more information on Bob Zasadny’s art - http://www.bobzabstractsculpture.com/

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Form, Function & Education

Posted by on Monday, January 13, 2014 @ 8:34 am | Leave a reply

The Treadmill’s owner, Chris Cleary, was selling Newtons long before he was selling Newtons.

 

When Chris Cleary moved with his wife, Janice, from Toronto, Canada to Carmel, California to be near his sister and her husband, he was very active in the running and triathlon world, but working in construction. Still, motivating and inspiring others was just something he liked to do, almost like a hobby. “I was running and doing triathlon and leading an active lifestyle. In construction, my goal was always to get the guys who weren’t health conscious to think about it.” And then, the Treadmill running store came up for sale and his life changed.

“One of my coworkers said, ‘I saw The Treadmill is for sale. Then my sister called a couple of days later and said, ‘I saw The Treadmill is for sale.’” The seed was planted. The owners were retiring after 29 years in the business. Cleary and his wife had just had their first child (they now have two), and he debated, “Should I do something crazy, or do something smart?” He and his wife decided to go for it, they bought the store in April 2012, and they’ve never looked back.

One of the first decisions Cleary made as the new owner of The Treadmill was to bring Newton running shoes into the store. “I was a Newton customer long before we bought the store,” he explains. Several years prior, Cleary and his wife had postponed their honeymoon until after they ran the Big Sur Marathon, whose course runs 200 yards from the Treadmill’s front door. Cleary had been running a lot of ultra races and he ran the Big Sur race in another popular shoe. “I was in so much pain when I finished, I couldn’t walk for days. It ruined our honeymoon, because neither of us could walk.” As Cleary got more into racing, he started to read more about form and stumbled upon Newton.

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“I started reading about Newton and then I looked up the local store that sold them, and started running in them. I was 2-3 weeks in when I had that ‘Aha’ moment that I should have been running like this forever. That’s how you create a cult following, people have that ‘Aha’ moment.” As a result of his enthusiasm for Newtons, Cleary adds, “I was selling Newtons, long before I was selling Newtons.”

When Cleary bought the store, Newton’s weren’t in the store. Cleary jumped on bringing them in because the “local” store where he had been buying them was actually an hour-and-a-half drive up north. But selling them, he admits, was a bit of a difficult transition at first. “We have an older demographic—a lot of walkers. We only have a few runners on our staff. We have a lot of people who do adventure travel. We had to do a lot of teaching as to how this shoe makes a difference in your running.” But the education process is partly what attracted Cleary to Newton shoes in the first place. And the concept of teaching form, helping people understand how they are moving and offering tips to make the running experience more enjoyable for his customers is key to Cleary’s overall business plan. “We have to stand out. We want people to like us and support us and think there is nowhere else to go because we know exactly what is going on.”

The education focus is working for him. “We went from selling five pairs a month, to 35 to more than 50 pairs a month.” This past year, the store started a tri-club as well. Cleary himself, is now a Level 1 Newton Natural Running Instructor.

Realizing the road to success is going to be bumpy, Cleary’s vision is clear, “I want to create a store that I would want to go to.” And although everyone on his staff saw Newton as Cleary’s shoe, he says it’s not his efforts alone that have made the shoe a success in the store. “Newton has been 100-percent supportive. They have come and done clinics for us. Ian Adamson spoke on our behalf. They stand behind us with the 30-day guarantee. It’s nice to have a company that is really aware of where they’re at in the industry and doing the best for everyone trying to sell the shoe.”

 

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A Runner’s Guide to New Year’s Resolutions

Posted by on Tuesday, December 31, 2013 @ 2:53 pm | Leave a reply

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1. Know that most New Year’s resolutions fail. So go easy on yourself. The best way to succeed is to choose some small goals to achieve throughout the year.

2. Make your goal concrete, not something nebulous like I’d like to improve my time this year or get better at running. Be specific. If you want to improve your time, then set a specific goal of exactly how fast you want to run. Or how many seconds or minutes you want to drop off your time. 3. Pick a race. The easiest way to succeed at following through on a running goal is to set a goal. Choose an event. But make sure it’s far enough out to give yourself time to adequately train for it.

4. Lacking motivation to race? Mix it up. Change your distance or location. Race a 10K instead of a half marathon. How about racing in New York City if you’re a small town runner, or at sea level if you’re a mountain runner. Or go international and visit somewhere you’ve always wanted to go.

5. Need an even bigger challenge? Take on the World Marathon Majors: Tokyo, Boston, London, Berlin, Chicago, and New York City. Of course, this may cover a few years of New Year’s goals if you’re not (like many of us) racing full time.

6. Okay, maybe running isn’t the problem. If you tend to just run, run, run, then commit this year to mixing it up more by adding weight training, swimming, cycling or even yoga to your routine. You’ll likely see improvements in your running by trading out a running workout for another form of fitness. As for the yoga, it will help keep your muscles flexible as you age, which is critical for staying off injury.

7. Hydrate. Yup. This should be a no brainer. We know that coffee is tempting, but it’s probably safe to say that most of us could benefit from drinking more water. Your body will thank you. The old rule of eight glasses a day is still a good starting point.

8. Eat more chocolate. Life can’t be all work and running. Okay, after you hydrate, a little piece of dark chocolate a day is actually good for you. Studies have shown that it’s good for your heart, brain, circulation, and full of antioxidants, which help battle free radicals, aging and even disease.

9. Sleep more. Why not try to get to bed before 10pm more often. Sleep is critical for your body to rejuvenate. In fact, recent studies have actually shown that during our sleep the neural system actually “scrubs” the brain and removes toxins while we sleep. Sleep is also critical to retaining information. Basically, we feel better and our brains work better with sleep.

10. Smile more when you run. Sometimes it’s hard to tell by the grimaces on our faces that we actually like to run. Many of us even love to run. Show it and let your smile be contagious to others. Maybe it will encourage them to start running, too.

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Winter Gear: Extras that make a difference

Posted by on Thursday, December 19, 2013 @ 4:33 pm | Leave a reply

It’s true. All you really need to run is a pair of shoes. For that reason, it’s hard not to like the simplicity of the sport. But in reality, it is nicer to run in running apparel than say jeans. And as the temps dip in the winter, there are some items, thermal tights for instance, that can make your run that much more enjoyable. We’ve put together this package of winter-friendly products for those runners who are willing to venture out when sitting by a fire with hot chocolate is oh so tempting. Receive 20% off on each item. Free 2-day shipping is available with a purchase of $118.99 or more.

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Terra Momentum, $149

Slip these shoes on if you’re heading off-road into the winter wonderland or if you need a little extra traction on urban paths. The Momentum offers highly responsive cushioning on a lightweight platform.

Firewall 180 Jacket, $140

You can brave the elements in the Firewall. This lightweight, front-zip jacket is made with a thermal knit laminate for wind and rain protection. Lycra cuffs keep wind and rain out, while one back-zip pocket and two front hand pockets will hold your phone or keys tight.

Mid Zero Tight, $70

This form-fitting tight is made with thermal fleece to keep you warm and cozy no matter wear your feet take you.

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A Holiday Salute

Posted by on Tuesday, December 17, 2013 @ 4:43 pm | Leave a reply

To Our Military, Police & Firefighters

To our military, police and firefighters, we salute you. Words cannot express how much we appreciate what you do. In recent years, we’ve been through our share of fires in our own backyard here in Colorado. We have watched as firefighting squads have fought around the clock to save lives, homes and land. This year, the fires were followed by the flood — 17 inches of rain in just a few days, when Boulder County’s annual average is just 20.7 inches. As damage spread across an almost 200-mile range covering 17 counties, we were in trouble. Relief came as Army and National Guard soldiers were brought in to help. What a mess we were in and how much we appreciated your efforts in search-and-rescue operations and flood relief and recovery. We know that hard work continued long after the rains stopped.

This is just Colorado. Across the country, our men and women of service work hard to keep our homes, communities and children safe. From Hurricane Katrina, to the Boston Marathon tragedy, you were there. And, there are those of you who aren’t at home. You’ve been stationed abroad once, twice, perhaps many times. You’ve sacrificed time with loved ones and friends to protect our country, to protect others and to help rebuild global communities. Your work makes the world a better place.

We also recognize that our men and women of service represent some of the toughest and strongest athletes around. Sure, people love to get out and do a Tough Mudder race or a Warrior Dash, but try doing those events year round, in bitter winter conditions or without warning or notice. Floods and fires aren’t planned, catastrophes don’t happen on cue. While many of us covet our daily routine, our eight hours of sleep, healthy meals, and workouts, you just keep doing what you do.

In support of our military, firefighters and police offers, Newton Running offers special discounts and promotions for members of the United States military, state and local police and fire departments and their families. To qualify, simply go to our community military page and provide proof of military status or current employment. A “.mil” or “.gov” email address counts as proof of status. It’s easy to do. On top of this discount, we’re also offering 20% off on these select items, inspired of course, by you:military

Terra Momentum, $149

An all-terrain shoe, the Terra Momentum serves as an everyday base-training shoe from roads to technical trails. Lightweight, yet cushiony, this shoe is ready for action. And we know you’re sayin’, “bring it!”

Camo Mid Height Compression Sock, $15

We know, you’re wary of the hot pink and lime green. They’re not the stuff that stealth is made of. That’s why we made these for you.

Newton Race Hats by Headsweats, $20

Everyone needs a hat, whether to run in or to be incognito every once in awhile. Made with an adjustable clip in back, this hat is made with Coolmax and nylon, which means it’s lightweight, breathable, and fast drying rain or shine.

Whether you’re home or abroad, we hope this helps to make this holiday season a little brighter. Thank you again for all that you do.

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Weekend Warrior

Posted by on Monday, December 16, 2013 @ 2:14 pm | Leave a reply

You don’t have to be a podium seeker, to love to run. We know that time and life (and that little thing called work) does not always allow us to pursue our passions as much as we would like. Hats off to the Weekend Warriors who go after that weekend trail run or 10K road race with undaunted enthusiasm no matter the weather. And those who head out before dawn or after dusk week after week, just for the love of it. The Weekend Warriors know better than anyone that no matter where you are all you need is a pair of running shoes to get your fix.

For the Weekend Warrior in your life, you might consider buying them an entry to a race, which can add up if you’re doing them weekly or monthly.  Some good dark chocolate may also be appreciated by this crowd and we also think they’ll like this group of products we’ve selected for them, with 30% off on each item. Again, we’ll throw in free 2-day shipping on any purchase over $118.99 through 12/20.

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EnergyNR, $119

The colors of this shoe alone will energize you to run. Whether you’re racing a 5K or logging a few miles with friends, the EnergyNR offers a seamless transition from conventional running shoe brands to the unique Newton technology platform and ride.

Women’s Short Sleeve Jackie/Men’s Short Sleeve Pace, $35

This performance fit tee is lightweight and breathable, and sleek enough to wear on and off the trails.

Women’s/Men’s Zero Plus Pant, $70

These thermal running pants offer a flattering fit with a loose ankle cut. They’re comfortable running, skate skiing, in a yoga class or a coffee shop. The inner pocket will hold your keys no matter where you are.

 

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On The Podium

Posted by on Sunday, December 15, 2013 @ 6:02 pm | Leave a reply

Podium Seeker

If you spend time reading about our athletes on the Newton Running Elite site, you’ll see that we like to be on the podium. There’s Melody Fairchild, who turned 40 this fall and subsequently took first place in the women’s category at the USA Masters 5K, the 15K Masters National Championship, and the half marathon national championships. Not bad. Newton marketing manager, Kara Henry, prefers the longer distances, taking first at the Bear Chase 50 Mile, Collegiate Peaks 25 Mile, and North Fork 50 Mile races earlier this year (eating chocolate and bacon en route to help her win, of course). Jeremy Freed won the Bolder Boulder Citizen’s race for the second time this year, no small feat, considering a mere 50,000+ runners sign up for this event. And we could keep going, but you get the point.

It’s not so much the podium that we’re after—it’s simply that we love to run. And we like to run fast. We like to run with goals, and to push ourselves to do our best. Sure, it feels great to cross the finish line first, to feel the ribbon at your waist, even second and third can feel good, as you stand on the podium at the end of the race. And the ribbons and medals can be a little addicting. But really, it’s a good day when we run, and in fact, not many days go by that we don’t run. We’re kind of grumpy when we don’t run.

If you’re reading this and nodding your head, you know what we mean. Whether it’s for you or someone you love, we’ve created this package for the podium seeker with up to 30% off each item. With a purchase of $118.99 or more, we’ll even throw in free 2-day shipping in case you’re too busy training to shop!

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Distance, $155 (men’s or women’s)

Fast is your game, and you’ll be fast in this lightweight neutral performance trainer, which was originally designed for the elite racing team. A go-to shoe for high or low distance training and racing.

Women’s Short Sleeve Jackie/Men’s Short Sleeve Pace $35

Lightweight, quick drying with a streamlined fit, this shirt will quickly become a workout favorite. And we think you’ll love the blue, too.

Women’s Jackie Run Short/Men’s Titan Run Short $35

This loose fit short has a featherweight liner and inner key pocket. What more do you need?

Neon low-cut socks, $10

Just in case you sometimes take your running a little too seriously, we’ve added these socks to bring a little levity to your life and your toes.

 

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‘Tis the Season to Give Back – An Interview with Wendy Lee

Posted by on Monday, December 9, 2013 @ 11:35 am | Leave a reply

“Our company was founded on the principle of helping others. It starts with our commitment to our community and continues with our involvement with a diverse range of philanthropic organizations both here and abroad.”

 

Is this a running company? Yes, it is. And, yes, this is what’s written at the top of Newton’s Global Responsibility page. “It’s my dad,” explains Wendy Lee, whose dad, Jerry Lee, is CEO and cofounded Newton Running together with Danny Abshire, CTO. “Honestly, when he founded the company with Danny, he was at a point where he had been very successful in his previous career. He said, ‘If I’m going to start another company, and particularly a running shoe company, the reason I’m doing it is to help other people.’ It starts with him and he made the philosophy from the beginning and made it understood.” Lee, who is Director of Global Sustainability and oversees Newton’s initiatives in this arena, adds, “Of course, we want to make the best running shoe and provide the best running education, but at the end of the day we want to help the lives of other people.”

And this isn’t just a Jerry and Danny thing. Employees hear about social responsibility in their initial interviews and are introduced to it in the orientation process. It’s also written into job descriptions. “Every employee needs to be involved with social responsibility to whatever level possible. Everyone knows that’s what we stand for and that’s why we exist.  It’s not just something we do on the side, this is why we exist and I find that people really like it and get excited,” explains Lee.

So what exactly does all this talk mean?

  • Prostate Cancer Foundation:

    Newton has supported the prostate cancer foundation for many years. Lee’s dad and founder, Jerry, is a prostate cancer survivor (since 2005), so she says, they feel strongly about that one. Newton Running also sponsors team athlete Winter Vinecki, who lost her dad to prostate cancer and races to raise funds to fight the disease.

Memorial

  • Team Kokua:

    Newton has always encouraged athletes to participate in triathlon, while raising funds for causes that hit close to home, such as prostate cancer. In 2013, Newton partnered with the Ironman Foundation to create an ambassador team of 45 athletes. This team of athletes not only raced, but they were charged with raising funds and participating in direct service projects to give back to designated non-profits in the communities in which they were racing. The team has raised $70,000 so far, and Lee is hoping they will break $100,000. Most recently, the team was in Arizona where they organized a track and field day at a school, and then presented a check to the school to go toward a PE program and physical fitness. Next year, Lee says she expects the team will have closer to 60 athletes.

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  • Trickle Up:

    Newton has sponsored Trickle Up since 2008. It is an organization that provides education, training and grants for some of the world’s poorest people to develop microenterprises. “It’s a small charity, but they do incredible work,” says Lee. “Trickle Up focuses on the extreme poor, who seem to be overlooked by other charities. They are left out because they are so isolated and impoverished. They live on under $1.50 a day. There are a lot of people, especially women with children living under this poverty line. The quality of life is very low.” 

Trickle Up works with local organizations to help train these women how to start their own businesses, usually in textiles or farming. They help these women to establish their own micro-economy and to have a sustainable economy for themselves, which then allows their kids to go to school and to get an education. Each season, Newton chooses a shoe from which a $1 per sale goes to the Trickle Up campaign.

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  • One World Running:

    This Boulder-based, nationwide, volunteer-run organization takes in used running shoes, cleans them up and delivers them to impoverished villages around the world. When they deliver them, they typically host a race in the village the next day. Newton Running has donated more than 5,000 pairs of mostly new shoes to the organization. “We have a constant stock that we donate to them,” says Lee.

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  • Back on my Feet:

    This group is east coast based with offices around the country. Back On My Feet organizes running groups for homeless shelters. They meet once or twice a week in the morning and run as a group. Newton donates shoes for every participant in each of the locations around the country (more than 1,000 pairs).

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Being a company that does the right thing also means that after Hurricane Sandy hit, Jerry Lee spontaneously gave 100s of pairs of running shoes that the company had brought to sell at the New York marathon expo to a group of firefighters who happened to be walking through the expo. They in turn donated the shoes to survivors of the hurricane.  Likewise, shoes have been sent to the Philippines and the company even helped their own community after the Colorado floods sent water gushing through Newton’s backyard this fall.  “We are always ready to help where we can,” says Lee. The company also gives a discount to military members.

Although Jerry Lee won’t toot his own horn, his daughter will, as will Newton employees who have witnessed the giving firsthand. Lee encourages others in the running community to do the same, to look around and see where there is a need. “If there’s any way to help, then do it. Be aware of what’s going on and get involved.” She adds, “We have so much to be thankful for, our health and our well being, particularly when you think about the flooding and the fires that have happened in our own backyard. We’re thankful as a company for our customers and their support of us. We have been fortunate and continue to be so as a company, so it’s our responsibility to give back. It’s what we do.”

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Red Coyote Running and Fitness

Posted by on Monday, November 4, 2013 @ 9:25 am | Leave a reply

If you’re headed to Oklahoma City be sure to check out this running hot spot.

Burke and Jon Newton - Red Coyote

Jon and Burke Beck have both been running since high school. They ran Division 3 in college and worked in running stores after they graduated—Burke, near Washington, DC and Jon, in Rochester, New York. The two met, in San Diego, where Jon relocated to work for a larger running company and Burke had moved to work at another running store. From San Diego, they moved to Portland, where they continued to work in the industry. Together, the young couple talked about someday owning their own running store. Maybe when they retired. They didn’t imagine it would happen now, let alone in Burke’s hometown of Oklahoma City.

“Burke always said she would never move back after she left for college,” says Jon. But when the couple headed back for a quick weekend trip to see family, they visited a local running store and were disappointed in the quality of service and running expertise. The seed was planted. “Burke’s dad said ‘it’s a great time to open a business in Oklahoma City,’” explains Jon, and the seed was watered.

But it was true. A lot of companies, were moving headquarters to Oklahoma City and there was a new demographic of young professionals in the city.  By the end of their weekend visit, the couple had checked out the local competition, picked out possible store locations and said, “Let’s do it.” Soon after, they lined up funding. In August of 2009, they moved back to Oklahoma. In March of 2010, they opened their store, Red Coyote Running and Fitness (named after their dog “Pancho,” who happens to look like a red coyote).

Seeking innovative products that matched their focus on quality, Red Coyote became the first to offer Newton in Oklahoma City, a feat they’re proud of. “I was running at the lake and I saw 15 people running, five were wearing Newton shoes. It makes me smile because we opened Newton here, and we’re the ones who sell it,” says Burke. But the couple credits Newton for laying the groundwork. “When we had our grand opening, Newton was the only brand that came out for it, which showed us their commitment. Timmy came and he took customers out for runs in the shoes.” She adds, “When we opened, people hadn’t heard about them. But we’ve had staff on board from the beginning and bringing them out to customers. They’re not just for elite runners. You can bring them out for anyone.

“I think word of mouth helped us grow the brand. People have such a different experience in Newton, they really love it and they tell their friends, ‘you’ve got to try these shoes.’ It’s been an easy sell for us.”

The “easy” part is matched by the effort and passion the Becks bring to their store and the running community. It’s been a busy three years. Aside from opening the store in March 2010, they were married in May of 2010 and had a son in March of 2013. At the end of March, they moved into an expanded new location. Looking back on the whirlwind of the past three years, Jon says, “Oklahoma was very under-served or untapped. There were a lot of people running. We have one of the biggest marathons in April every year, but there weren’t a lot of events and groups or opportunities to get together to have a fun run.” Furthermore, no one was doing learn to run or training groups.

Jon and Burke began to sponsor events as well as host training groups at the store. “We started the newbie program and that has just taken over. First, it was 50 people twice a year, now it’s over 200 and it’s a 10-week program. It’s booming. All of our groups are growing and we’re seeing other training groups and social groups spawning from that.” Their Pack Pint Runs—a run followed by beer—every Thursday night are also popular.

Burke adds, “Oklahoma doesn’t have a very developed elite running community, but there are a lot of new runners and people just getting into the sport and the community is really organizing. I would attribute it to that younger professional group looking for something to do. And now, we’re getting family and kids, too.”

The store’s fast-growing popularity has not gone unnoticed. Outside magazine wrote about the Thursday night run and Competitor magazine named the Red Coyote one of The Best 50 Stores in the US (an honor considering the magazine rigorously evaluates 1,000 running stores). It also was nominated by Competitor with three other stores for Best Running Store of the Year, and was the youngest store ever to be nominated for this accolade.

Of the community support, Jon says, “We have been surprised by how much the community has come out to support us in only 3 years. The community rallied around us and what we’ve done to support them and they have come to support us.” Burke adds, “There was a niche to fill, but Oklahoma has a friendly group [in the running business], and from what we can tell, everyone is up. The growth that we have helped in the community has helped them as well.” Run on Oklahoma!

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