Running in Tech: Zombies, run!

Posted by on Friday, January 18, 2013 @ 3:17 pm | Leave a reply

In this age of smartphones and wrist mounted training computers so powerful that they would have filled an entire warehouse two decades ago, many runners are constantly looking for a new way to track or record their running and in some cases, make it go by faster! Enter “Zombies, run!”.

The inspiration for the game came when one of the co-founders (Naomi Alderman and Adrian Hon) was at a running club meet-up. The group was saying why they were there and wanted to run more. The answers were the fairly to-be-expected, “To get into better shape”, “To lose weight”, “Training for a race” and the like, until they got to one person who said something completely from left field. “I’m running to be in shape for when the zombie apocalypse happens. I need to be able to outrun them!”.

Zombies! Run!

“Zombies, run!” is an interactive, running based game for your smartphone that brings fun to running for those whom running itself isn’t much fun. In Season 1, there are ~30 “Missions”. Within each Mission there are 6 or seven chapters. These chapters tell a bit of story throughout your run, interspersing the story-telling with music from your own library. Within each Mission there are “Zombie chaser” sections where you (according to the story) are being chased by zombies. These sections seek to get you to increase your pace by about 20% for up to 2 minutes. Think of it like a fartlek…with zombies chasing you!

Thus far, “Zombies, run!” has sold about 300,000 copies (the 5K training version is $3.99 and the “Epic Adventure” is $7.99) and is available for iOS, Android and Windows Phone. Season 2 is currently in the wors and will be out soon. In season 2 there are over 60 missions, an improved user interface and new game play modes which include location based gaming.

Check them out now HERE!

Screen Shot 2013-01-18 at 4.10.02 PM-resized-600

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