Archives

Fleet Feet Store Partners with Newton to Put the Special in Specialty Running

Posted by on Monday, March 24, 2014 @ 9:02 am | Leave a reply

Every New Year’s Eve, Stephanie Blozy and her sister set goals. In 2005, with both of them looking for a change, they agreed they should go into business together. Next, they considered what kind of business. “We listed our passions, and we only had 2: chocolate and running. We liked to bake, but it never looked good, so we decided we should open a running store,” Blozy explains. And they were serious.

Three-and-a-half years later, the sisters took over Fleet Feet Sports in West Hartford, Connecticut (coincidentally located just a mile and a half from their parents’ home). “The world still doesn’t think women are the most capable business people for one reason or another. We wanted to show them that 2 sisters could do this.” They’ve never looked back. Blozy is the extrovert, who loves mingling with customers. Her sister runs the backend of the business and their dad, who is 67, runs the kids’ program.

Blozy’s dad has run 30 marathons, including Boston every decade since his 20s, her sister 12, and Blozy has now run 7. “But I have done a 50K, so I’ve topped them all.” And that competitive nature is what brought Blozy to Newton.

Blozy admits she was initially skeptical about Newtons and the benefits of the lug system.  But then, Blozy put a woman in her beginner program in a pair. She returned to the store raving about the shoes and talking about how she was running 2 minutes a mile faster in them. Then a family friend came into the store talking about how he was faster in these shoes.

StephCarrie_0892

“My sister and I are pretty competitive. We were going to run the Las Vegas Rock ‘n’ Roll marathon. I needed any advantage I could get,” she says. She started running in Newtons. But much to Blozy’s chagrin, her sister caught wind of how well Newtons were working for Blozy, and changed, too. “She beat me by 30 seconds.” Now her dad is running in them, too. “The Newton shoes make you so much more efficient in the turnover/gait cycle,” she enthuses.

As Blozy continues to see customers have success with the shoes, she says, “I think Newton puts the special in run specialty. As a specialty store, we’re always trying to differentiate. To be able to offer a solution like Newton, when it’s appropriate and works for them, it’s an amazing thing.”

Seems like Blozy and her sister have also put the special back in specialty with the community they have created around the store. After the earthquake in Haiti in 2010, they collected shoes for survivors. “We were hoping to donate a couple hundred pairs of shoes. We ended up with 20,000 shoes.” Then, more than 100 people showed up to help match shoes and load the truck. And after Hurricane Sandy in 2012, the store put together more than 100 care packages for families. Last spring, more than 500 participants showed up for their run for Boston.

To boot, their kids program has a robust offering for kids with autism and every four years they give out a college scholarship to a local high school runner. They do it every four years, so they can support a student through college, not just for one year. In all of this, they expanded the store from 1500 square feet to 3500.

Who knows what’s next. If they set out to show the world two sisters could do it, they have.

Share

Kara Henry

Posted by on Sunday, March 9, 2014 @ 8:16 am | Leave a reply

Don’t be fooled by Kara Henry’s relaxed nature. At the start of a race, it’s a different story.

 

Bacon. Check.
Gummy Bears. Check.
Coca Cola. Check.
Pretzels. Check.
Frozen pizza. Check.
 

These aren’t your ordinary race snacks, but then again Kara Henry isn’t your ordinary runner. One minute the 29-year-old is doing 6:20-minute pace in a half marathon, look again, and she easily falls into a 15-minute pace for the Leadville 100, where she placed 6th last summer in a time of 23:50 (four hours faster than her first attempt in 2012). But truth be told, 50-mile and 50K races hit her sweet spot. In 2012, she ran her first 50-miler, the Bear Chase 50, in Lakewood, Colorado. She not only won the women’s division, she set a course record. “That was a shock,” she says. But it also showed her (and others) what she was capable of.

Kara is the first to admit she has a competitive side. “I learned the hard way that I can’t do a race as a training run. I go into every race wanting to win whether I’ve trained or not.”

Growing up in Elmhurst, Illinois, Kara joined the cross-country team in 8th grade. She had never participated in competitive sports before and it wasn’t really the running that drew her to the team. Rather, it was the fact that her tough science teacher was the coach. She thought if she joined the cross-country team she could get in his good books and get a better grade. But that didn’t mean she came to practice ready to run, “I would show up at practices and walk and chat with my friends.” That was, until her very first cross-country race. “I couldn’t sleep the night before. All I could think about was winning the race.” And win she did. This set in motion a strong high school cross-country career that earned her multiple all-state honors and landed her a scholarship to Butler University.

After moving west after Butler, Kara notes, “running took a back seat to paying my bills for a few years.” But then, a friend convinced her to run the Quad Dipsea, a 28.4-mile annual trail run in Mill Valley, California, and surprise, surprise, that old competitive nature kicked in without hesitation. She placed second in the women’s race. “It’s a pretty prestigious race and no one knew who I was.” The ultra community would know who she was soon enough.

Shortly after that first race, Kara moved to Boulder, Colorado, in the Spring of 2012 to take a job as the marketing manager at Newton. Since she didn’t know anyone in town, she spent a lot of hours running the trails by her self. Then came the Bear Chase 50. “That first 50-miler was the best experience. It went so well for me. I think if it had gone poorly, I wouldn’t have kept on with the ultra thing.” It was at that race, where she realized what she was made of, “I had such a fun day and really learned to dig from the deepest depths of my own personal hell and get out of it. I learned when you think you can’t take another step, you can all of a sudden run 8-minute miles again.”

Although Kara knew she had great potential for the distance races, it hasn’t been totally smooth sailing.  “In 2012, I screwed up every week. One week I was vomiting, the next race I fell off a cliff, and I got lost. I am really bad with a sense of direction. Some people can look up and know where the car is, if you spin me around in downtown Boulder, I’ll get lost. If I’m not paying attention, I’ll go left, when I should have gone right.” Which is what she did when she went to Texas for the US 100K championships. She took a wrong turn and the next thing she knew, she was tumbling head over heels through cactus. “It’s a long way to travel to end up all bloody and in the car before the race was over.”

hope pass

At Leadville in 2012, she entered simply with the hopes of finishing, which she did, but not without hallucinating and falling asleep while running in the wee hours of the morning. “It was about 4am or a bit later. I had been out there for 24 hours and the sun was about to come up again. It’s really rough watching the sun rise twice. My friend was pacing me and she was just super chatty, chatty and she would ask me something and 10 or 12 minutes later I’d say, ‘what?’ She realized I was falling asleep, so she started breaking up Honey Stinger bars and she would make me eat these bites of sugar every 15 minutes. It woke me up.”

2013 was a different story. She took a different tact: she trained. “I really focused on a training plan and on the races leading up to Leadville. I was good with nutrition, everything that could have gone well went well.” In other words, she won all of the 25-mile and 50-milers she entered, and garnered 6th at Leadville.

So now what? “I’m going to take a year off from running a 100 miler. I’ll do a few 50s. I’ve had this marathon monkey on my back for a couple of years. I’ve never really raced a marathon. I’d like to get one real crack at a marathon and call it a day.” That marathon will be the Twin Cities in October and then she’ll focus on Rocky Raccoon, the Trail Running 100-mile championship 100-mile in January, 2015 in Huntsville, Texas.

Oh and about that nutrition thing. She did focus on good nutrition while training last year, but seems like anything goes in a race. Kara’s secret weapons are in fact gummy bears—she ate 5 packs of them in Leadville—“a lot of pretzels, some bacon…and cold frozen pizza is this excellent running food, too.” And that 8th grade science class? She got an A.

Newton Running Elite

Follow Newton Running Elite on Facebook

Share

Nutrition tips for success

Posted by on Thursday, February 27, 2014 @ 2:53 pm | Leave a reply

An interview with trainer and nutritionist, Lindsay Christen

As January came and went, so too went many of our New Year’s Resolutions, sometimes it’s hard to make our lofty goals (I’m going to run faster, eat healthier, drink less coffee) a habit overnight. So let’s press the reset button. We caught up with trainer and certified nutritionist, Lindsay Christen, to talk about changing habits and the most common nutrition question she gets asked.

LindsayChristen1

QUESTION:  “What should I eat before or after a workout?”

Lindsay: Eating the right foods at the right time is essential to getting the most out of your workouts. For pre-workout you always need a little bit of something in your body and you’ll feel better if it’s 45-minutes to an hour before your workout. The general idea is that you’re filling up your energy stores. If your meals the day and week before have been healthy and balanced your glycogen, the storage form of energy in your body, should be good. Those taps should be full, so you’re just topping-off the tank when you have a pre-workout snack—it doesn’t need to be large.

Right before a workout, a little bit of something like banana and almond butter, or non-fat Greek yogurt, or a couple of eggs are perfect, something small but enough to give the glycogen stores a boost.

The dinner the night before an event or big workout should be lots of lean protein, chicken or fish—vegetarians can eat beans, lentils, tofu—and lots of veggies and complex carbs (starchy veggies, whole grains, like rice, quinoa). That combination should give your body what it needs for the next day. For an endurance athlete, depending on what they’re training for, 45-65% of total calories should be from carbohydrates. It’s a big window and it’s on the higher end, but they need it for the workouts, otherwise you feel like you’re on an empty tank all the time.

What’s really important is the post workout snack. The right combination of nutrients and timing can optimize your lean muscle building while minimizing breakdown (soreness and fatigue). But you only have a window of 30 minutes after exercise when the body is most efficiently absorbing much needed nutrients.  If you miss the window, your body will try to replenish on its own by depleting your fat and energy stores.

Newton: What’s a good post-workout snack? Is there anything to chocolate milk?

Lindsay: Chocolate milk is not terrible. It’s a good source as long as it’s the good kind and not filled with high fructose corn syrup. A protein smoothie is good. You’re looking for a 2-1 or 3-1 carb to protein ratio in grams. This equates to 1-1.5g of carbohydrate for every kg of your body weight and 0.5g or protein/kg of body weight. This could be a bar that you throw in your gym bag for the way home, peanut butter and apple or a peanut butter banana sandwich really works well, or fresh fruit, Greek yogurt, and a scoop of protein powder.

Now, if you just finished an Ironman, or marathon, you can eat whatever you want. You’re going to be depleted no matter what. You need to get nutrients in as soon as possible after the race, and then continually. Usually liquids work well, you want electrolytes, and then carbs and proteins.

Lindsay’s Caveat: No matter what you do, start early. Incorporate these changes into your routine months and months beforehand. It’s not going to work for you if you start on race day. Eating well has to be a habit. You need to build your body into the machine you want it to be in race season. You also don’t want to add everything in at the same time. It’s February, so this is the perfect time to add things in if you have a race in June, July or August.  It’s about developing the right habits to weave into your lifestyle. It shouldn’t just be, “It’s race season, so I am going to stop eating hamburgers.” Our bodies are machines and the more quality fuel you can give it now, the more efficient it will be in performance when you need it.

Lindsay Christen, is a certified personal trainer (CPT) and certified nutritionist (CNS). She holds a Masters of Science in nutrition. You can find her at Boulder’s Colorado Athletic Club or email her at: lindsaychristen@gmail.com.

Share

Larger than Life!

Posted by on Monday, January 27, 2014 @ 10:58 am | Leave a reply

Sculptor Bob Zasadny makes a unique pair of Newtons

 

If you find yourself driving in western Kentucky any time soon, specifically in Madisonville, take a moment to drive by, or even run around the Baptist Health Madisonville Trover Wellness Park, which sits next to the Baptist Health Madisonville hospital campus. Here, you’ll find something that looks strangely familiar: a pair of Distance Newton running shoes. But these just aren’t any pair of Distance shoes, this pair is four-feet long, roughly 20 inches high at the back and heel and about 20 inches wide—roughly four-times the average sized shoe.

The hospital commissioned Indianna artist, Bob Zasadny, to create the giant shoe sculpture as a tribute for outgoing CEO, Berton Whitaker.  Whitaker, is a runner, who actually runs in the Newton Distance. He also was responsible, amongst other things, for the creation of the Baptist Health Madisonville Trover Wellness Park, which has 10 different fitness stations and a half-mile walking or running trail. So, the real idea here, says Zasadny, is that Whitaker is leaving big shoes to fill.

shoe6 IMG_7536

 

 

 

 

The other surprising thing about these shoes is that they only weigh about 20 pounds each. Zasadny constructed them out of rigid polyurethane foam coated in fiberglass.  Zasadny worked at a fiberglass company in his early 20s and was always fascinated with the medium. Now, 50 years later he says, at the age of 75, he’s still working with fiberglass. “It’s an alternative material, but not a widely used thing because it’s a unique product. It’s not a pleasant material to work with and you have to be a bit technical to work with it.” But he says, “It was a perfect media for me because I could manipulate it because of my industrial experience with it. I knew how to fabricate it and I could find artistic ways to use it.”

Shoes 1 shoe5

Typically, Zasadny likes to sculpt the forms we see in nature—sand dunes, leaf patterns, flower petals, things that are more organic. “I’ve tried to incorporate more natural things into my art. It resonates with people, they have to reach out and touch it and run their hands over it. It’s a tactile thing that you want to feel and start touching art with your hands.” But when the opportunity to create the Newtons came his way, he jumped on it. He hadn’t heard of Newton shoes prior to the project, but quickly found a pair to check out. “It was like walking on my socks and a piece of foam, such an airy feeling.” The colors weren’t lost on Zasadny either. He kept the shoes bright, but instead incorporated the four colors that matched the hospital logo.

shoe 2shoe4

 

 

 

 

So what does it take to complete a project like this? Zasadny says when all was said and done, including making the tabletops the shoes are mounted on, it took him “easily 400 hours. For 6 weeks, I worked 60-70 hour weeks. We were making something that had never been made before.” And with that much time invested, you would think he might be worried about the longevity of the sculpture. But, the ultimate beauty of working with the foam and fiberglass materials is that if the sculpture gets a ding in it or is damaged in any way, Zasadny says, “I can go down there and take some material, grind it up and make the damaged area totally like brand new. It’s not as tragic for that to be vandalized as it would be for someone else’s materials.” Long live Newtons!

For more information on Bob Zasadny’s art - http://www.bobzabstractsculpture.com/

Share

A Runner’s Guide to New Year’s Resolutions

Posted by on Tuesday, December 31, 2013 @ 2:53 pm | Leave a reply

new-year

1. Know that most New Year’s resolutions fail. So go easy on yourself. The best way to succeed is to choose some small goals to achieve throughout the year.

2. Make your goal concrete, not something nebulous like I’d like to improve my time this year or get better at running. Be specific. If you want to improve your time, then set a specific goal of exactly how fast you want to run. Or how many seconds or minutes you want to drop off your time. 3. Pick a race. The easiest way to succeed at following through on a running goal is to set a goal. Choose an event. But make sure it’s far enough out to give yourself time to adequately train for it.

4. Lacking motivation to race? Mix it up. Change your distance or location. Race a 10K instead of a half marathon. How about racing in New York City if you’re a small town runner, or at sea level if you’re a mountain runner. Or go international and visit somewhere you’ve always wanted to go.

5. Need an even bigger challenge? Take on the World Marathon Majors: Tokyo, Boston, London, Berlin, Chicago, and New York City. Of course, this may cover a few years of New Year’s goals if you’re not (like many of us) racing full time.

6. Okay, maybe running isn’t the problem. If you tend to just run, run, run, then commit this year to mixing it up more by adding weight training, swimming, cycling or even yoga to your routine. You’ll likely see improvements in your running by trading out a running workout for another form of fitness. As for the yoga, it will help keep your muscles flexible as you age, which is critical for staying off injury.

7. Hydrate. Yup. This should be a no brainer. We know that coffee is tempting, but it’s probably safe to say that most of us could benefit from drinking more water. Your body will thank you. The old rule of eight glasses a day is still a good starting point.

8. Eat more chocolate. Life can’t be all work and running. Okay, after you hydrate, a little piece of dark chocolate a day is actually good for you. Studies have shown that it’s good for your heart, brain, circulation, and full of antioxidants, which help battle free radicals, aging and even disease.

9. Sleep more. Why not try to get to bed before 10pm more often. Sleep is critical for your body to rejuvenate. In fact, recent studies have actually shown that during our sleep the neural system actually “scrubs” the brain and removes toxins while we sleep. Sleep is also critical to retaining information. Basically, we feel better and our brains work better with sleep.

10. Smile more when you run. Sometimes it’s hard to tell by the grimaces on our faces that we actually like to run. Many of us even love to run. Show it and let your smile be contagious to others. Maybe it will encourage them to start running, too.

Share

Winter Gear: Extras that make a difference

Posted by on Thursday, December 19, 2013 @ 4:33 pm | Leave a reply

It’s true. All you really need to run is a pair of shoes. For that reason, it’s hard not to like the simplicity of the sport. But in reality, it is nicer to run in running apparel than say jeans. And as the temps dip in the winter, there are some items, thermal tights for instance, that can make your run that much more enjoyable. We’ve put together this package of winter-friendly products for those runners who are willing to venture out when sitting by a fire with hot chocolate is oh so tempting. Receive 20% off on each item. Free 2-day shipping is available with a purchase of $118.99 or more.

m-winter w-winter

 

Terra Momentum, $149

Slip these shoes on if you’re heading off-road into the winter wonderland or if you need a little extra traction on urban paths. The Momentum offers highly responsive cushioning on a lightweight platform.

Firewall 180 Jacket, $140

You can brave the elements in the Firewall. This lightweight, front-zip jacket is made with a thermal knit laminate for wind and rain protection. Lycra cuffs keep wind and rain out, while one back-zip pocket and two front hand pockets will hold your phone or keys tight.

Mid Zero Tight, $70

This form-fitting tight is made with thermal fleece to keep you warm and cozy no matter wear your feet take you.

Share

A Holiday Salute

Posted by on Tuesday, December 17, 2013 @ 4:43 pm | Leave a reply

To Our Military, Police & Firefighters

To our military, police and firefighters, we salute you. Words cannot express how much we appreciate what you do. In recent years, we’ve been through our share of fires in our own backyard here in Colorado. We have watched as firefighting squads have fought around the clock to save lives, homes and land. This year, the fires were followed by the flood — 17 inches of rain in just a few days, when Boulder County’s annual average is just 20.7 inches. As damage spread across an almost 200-mile range covering 17 counties, we were in trouble. Relief came as Army and National Guard soldiers were brought in to help. What a mess we were in and how much we appreciated your efforts in search-and-rescue operations and flood relief and recovery. We know that hard work continued long after the rains stopped.

This is just Colorado. Across the country, our men and women of service work hard to keep our homes, communities and children safe. From Hurricane Katrina, to the Boston Marathon tragedy, you were there. And, there are those of you who aren’t at home. You’ve been stationed abroad once, twice, perhaps many times. You’ve sacrificed time with loved ones and friends to protect our country, to protect others and to help rebuild global communities. Your work makes the world a better place.

We also recognize that our men and women of service represent some of the toughest and strongest athletes around. Sure, people love to get out and do a Tough Mudder race or a Warrior Dash, but try doing those events year round, in bitter winter conditions or without warning or notice. Floods and fires aren’t planned, catastrophes don’t happen on cue. While many of us covet our daily routine, our eight hours of sleep, healthy meals, and workouts, you just keep doing what you do.

In support of our military, firefighters and police offers, Newton Running offers special discounts and promotions for members of the United States military, state and local police and fire departments and their families. To qualify, simply go to our community military page and provide proof of military status or current employment. A “.mil” or “.gov” email address counts as proof of status. It’s easy to do. On top of this discount, we’re also offering 20% off on these select items, inspired of course, by you:military

Terra Momentum, $149

An all-terrain shoe, the Terra Momentum serves as an everyday base-training shoe from roads to technical trails. Lightweight, yet cushiony, this shoe is ready for action. And we know you’re sayin’, “bring it!”

Camo Mid Height Compression Sock, $15

We know, you’re wary of the hot pink and lime green. They’re not the stuff that stealth is made of. That’s why we made these for you.

Newton Race Hats by Headsweats, $20

Everyone needs a hat, whether to run in or to be incognito every once in awhile. Made with an adjustable clip in back, this hat is made with Coolmax and nylon, which means it’s lightweight, breathable, and fast drying rain or shine.

Whether you’re home or abroad, we hope this helps to make this holiday season a little brighter. Thank you again for all that you do.

Share

On The Podium

Posted by on Sunday, December 15, 2013 @ 6:02 pm | Leave a reply

Podium Seeker

If you spend time reading about our athletes on the Newton Running Elite site, you’ll see that we like to be on the podium. There’s Melody Fairchild, who turned 40 this fall and subsequently took first place in the women’s category at the USA Masters 5K, the 15K Masters National Championship, and the half marathon national championships. Not bad. Newton marketing manager, Kara Henry, prefers the longer distances, taking first at the Bear Chase 50 Mile, Collegiate Peaks 25 Mile, and North Fork 50 Mile races earlier this year (eating chocolate and bacon en route to help her win, of course). Jeremy Freed won the Bolder Boulder Citizen’s race for the second time this year, no small feat, considering a mere 50,000+ runners sign up for this event. And we could keep going, but you get the point.

It’s not so much the podium that we’re after—it’s simply that we love to run. And we like to run fast. We like to run with goals, and to push ourselves to do our best. Sure, it feels great to cross the finish line first, to feel the ribbon at your waist, even second and third can feel good, as you stand on the podium at the end of the race. And the ribbons and medals can be a little addicting. But really, it’s a good day when we run, and in fact, not many days go by that we don’t run. We’re kind of grumpy when we don’t run.

If you’re reading this and nodding your head, you know what we mean. Whether it’s for you or someone you love, we’ve created this package for the podium seeker with up to 30% off each item. With a purchase of $118.99 or more, we’ll even throw in free 2-day shipping in case you’re too busy training to shop!

Podium-MenPodium-Women

Distance, $155 (men’s or women’s)

Fast is your game, and you’ll be fast in this lightweight neutral performance trainer, which was originally designed for the elite racing team. A go-to shoe for high or low distance training and racing.

Women’s Short Sleeve Jackie/Men’s Short Sleeve Pace $35

Lightweight, quick drying with a streamlined fit, this shirt will quickly become a workout favorite. And we think you’ll love the blue, too.

Women’s Jackie Run Short/Men’s Titan Run Short $35

This loose fit short has a featherweight liner and inner key pocket. What more do you need?

Neon low-cut socks, $10

Just in case you sometimes take your running a little too seriously, we’ve added these socks to bring a little levity to your life and your toes.

 

Share

Red Coyote Running and Fitness

Posted by on Monday, November 4, 2013 @ 9:25 am | Leave a reply

If you’re headed to Oklahoma City be sure to check out this running hot spot.

Burke and Jon Newton - Red Coyote

Jon and Burke Beck have both been running since high school. They ran Division 3 in college and worked in running stores after they graduated—Burke, near Washington, DC and Jon, in Rochester, New York. The two met, in San Diego, where Jon relocated to work for a larger running company and Burke had moved to work at another running store. From San Diego, they moved to Portland, where they continued to work in the industry. Together, the young couple talked about someday owning their own running store. Maybe when they retired. They didn’t imagine it would happen now, let alone in Burke’s hometown of Oklahoma City.

“Burke always said she would never move back after she left for college,” says Jon. But when the couple headed back for a quick weekend trip to see family, they visited a local running store and were disappointed in the quality of service and running expertise. The seed was planted. “Burke’s dad said ‘it’s a great time to open a business in Oklahoma City,’” explains Jon, and the seed was watered.

But it was true. A lot of companies, were moving headquarters to Oklahoma City and there was a new demographic of young professionals in the city.  By the end of their weekend visit, the couple had checked out the local competition, picked out possible store locations and said, “Let’s do it.” Soon after, they lined up funding. In August of 2009, they moved back to Oklahoma. In March of 2010, they opened their store, Red Coyote Running and Fitness (named after their dog “Pancho,” who happens to look like a red coyote).

Seeking innovative products that matched their focus on quality, Red Coyote became the first to offer Newton in Oklahoma City, a feat they’re proud of. “I was running at the lake and I saw 15 people running, five were wearing Newton shoes. It makes me smile because we opened Newton here, and we’re the ones who sell it,” says Burke. But the couple credits Newton for laying the groundwork. “When we had our grand opening, Newton was the only brand that came out for it, which showed us their commitment. Timmy came and he took customers out for runs in the shoes.” She adds, “When we opened, people hadn’t heard about them. But we’ve had staff on board from the beginning and bringing them out to customers. They’re not just for elite runners. You can bring them out for anyone.

“I think word of mouth helped us grow the brand. People have such a different experience in Newton, they really love it and they tell their friends, ‘you’ve got to try these shoes.’ It’s been an easy sell for us.”

The “easy” part is matched by the effort and passion the Becks bring to their store and the running community. It’s been a busy three years. Aside from opening the store in March 2010, they were married in May of 2010 and had a son in March of 2013. At the end of March, they moved into an expanded new location. Looking back on the whirlwind of the past three years, Jon says, “Oklahoma was very under-served or untapped. There were a lot of people running. We have one of the biggest marathons in April every year, but there weren’t a lot of events and groups or opportunities to get together to have a fun run.” Furthermore, no one was doing learn to run or training groups.

Jon and Burke began to sponsor events as well as host training groups at the store. “We started the newbie program and that has just taken over. First, it was 50 people twice a year, now it’s over 200 and it’s a 10-week program. It’s booming. All of our groups are growing and we’re seeing other training groups and social groups spawning from that.” Their Pack Pint Runs—a run followed by beer—every Thursday night are also popular.

Burke adds, “Oklahoma doesn’t have a very developed elite running community, but there are a lot of new runners and people just getting into the sport and the community is really organizing. I would attribute it to that younger professional group looking for something to do. And now, we’re getting family and kids, too.”

The store’s fast-growing popularity has not gone unnoticed. Outside magazine wrote about the Thursday night run and Competitor magazine named the Red Coyote one of The Best 50 Stores in the US (an honor considering the magazine rigorously evaluates 1,000 running stores). It also was nominated by Competitor with three other stores for Best Running Store of the Year, and was the youngest store ever to be nominated for this accolade.

Of the community support, Jon says, “We have been surprised by how much the community has come out to support us in only 3 years. The community rallied around us and what we’ve done to support them and they have come to support us.” Burke adds, “There was a niche to fill, but Oklahoma has a friendly group [in the running business], and from what we can tell, everyone is up. The growth that we have helped in the community has helped them as well.” Run on Oklahoma!

Share

Meet The Dogs Of Newton – Week 16 Hello Ollie

Posted by on Wednesday, October 23, 2013 @ 11:59 am | Leave a reply

Dogs of NewtonI’m a dog’s dog. You know, a ball-chasing, pretty-boy, shoe-chewer who craves constant attention. Yep, that’s me.

My name : Ollie Foppa Dunn. Don’t start with the middle name. The dork that named me had some unhealthy obsession with a former Colorado Avalanche star and wanted to live out his failed hockey dreams through me. Doesn’t he know dogs can’t skate? I am one world-class belly-sliding snow dog, however. Give me a hilly Boulder snow run and I’ll out-glissade any Newton clad biped. I’m fast (downhill at least).

While I’m honored to be featured here, truth is I almost never get invited to the Newton offices. Seems my fancy-pants dad thinks monitoring my trash can obsession all day may disrupt his productivity. I call that an inflated sense of self-importance. It’s a good thing he’s in the shoe business. Where’s that bright-orange one? Woof.

 

Share