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Posted by on Tuesday, November 4, 2014 @ 11:18 am | Leave a reply

Visualize what you want to happen in a race, and as Detroit native Mike Andersen discovered, it might just come true.

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For professional runners, we know there are moments that you dream of—running in the Olympics, winning a big event like the New York marathon and, winning a race on your home turf, in front of friends and family. The latter is the victory that took Mike Andersen by surprise when he won the 37th Detroit Free Press / Talmer Bank marathon on Sunday, October 19th.  “You have to plan a little bit, but you don’t really expect for it to happen,” he said of his run.

For Andersen, who won the race in a personal best of 2:24.54, it was his second time running this race (he placed third in 2011) and only his fourth time running a marathon. As a member of Newton Running Elite Andersen wasn’t confident that the race would go in his favor since his training runs have been limited in recent months. He works full time at the Running Lab in Brighton, Michigan, coaches cross country at nearby Milford High School, and he and his wife (also a Michigan native), welcomed a daughter into the world last March. Although the 27-year-old Andersen’s time still isn’t quite fast enough to reach his goal of qualifying for the Olympic Marathon Trials in 2016 (he’ll need to run a 2:18 or faster), Andersen says he’s on the right path of dropping time.

We caught up with him this week to hear the details of his win.

“The craziest part about the race is that I didn’t take the lead until mile 26 and I wasn’t in the lead group. From step one, I was in third place. The first two guys went out fast and I just focused on my pace, my rhythm. At mile 15, I was 2 minutes back …at mile 19, I was down to a minute and 15 seconds, and I still couldn’t see the leaders. The next mile, I cut it down another 30 seconds and I hadn’t changed pace. I just stayed consistent.

I had some friends out spectating and I kept asking about fourth place, I was worrying about that more than winning.

At Mile 22, you come off of Belle Isle and the gap was now down to 45 seconds. Here, we were running along the riverfront and there are a lot of turns between mile 22 and mile 24. So, I still couldn’t see anything.

When we finally came back to a straightaway, I could see second place and I closed that down quickly. I was 29 seconds back. I could just see first place now on straightaways. A former coach of mine was biking the course and he would pop up from a side road and get a count on first and yell out encouragement like ‘your only 20 seconds down.’

The race finishes with a right hand turn up a hill that takes you to 26, and then an immediate left hand turn for the final .2 miles. My old coach said if you’ve got a move go now, he’s tired. The last thing he said is ‘7 seconds.’ I thought in 7 seconds I can be right there. I saw him [Zachary Ornelas] at the hill and I made up my mind to pass him quickly and go for it. As I passed him, he gave me a look of ‘nice job,’ he was a defending champion and had gone through some injuries of his own.

So then my only focus was to turn left and go as hard as I could. I glanced to see how far back he was, and this crazy elation came over me for the last 100 meters. I was fist pumping and starting to cry.

I kept thinking, stay on your feet. I had 50 meters to go and I couldn’t believe I was going to win the race. Getting to break the tape, it really was overwhelming—to test your self and have it come out perfectly, it’s amazing.

My mom had my daughter (who was born in March of 2014) at home, but my wife Katie was there and my dad, too. Before anyone came into view near the finish, the announcer said, ‘the defending champion is about to make the turn. Oh wait, we’ve had a change,’ and as they said my name my wife started screaming. They ushered her up to the front to greet me at the finish line. It was one of those things where she was probably less surprised than I was. You know how you’re your own worst enemy. She said, ‘you’re going to do great. You’re fine, you did everything.’ But it’s hard to believe that for yourself.”

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What’s next?

“This race was a huge confident boost. I have PRed every time, but I keep learning more about myself. I was definitely on top of fueling and figured a lot of things out training wise. I didn’t train as many miles or as crazy as the others. But I was more efficient with my time because I’m a dad now and working.

It’s not about the watch, but figuring out where your limits are and being able to test them. To get to an Olympic trial time, I think if there is a race where there are more people at my level they may pull me along and help me drop time. And then if I can find a 4-month chunk to train more seriously that may lead me to a faster time.

Marathons to me are still crazy, it takes a lot mentally to prepare for one. I don’t want to rush into the next one.”

We know you coach high school kids, what do you tell them?

“I am probably the more empathetic one (of the team’s three coaches), who puts things in perspective. The biggest thing I show is that it’s not just one day that makes you a good runner it’s an investment over time. Maybe someone isn’t at the front, but over a year you can move up by putting in an honest effort.

Personally, I don’t have bad races because I don’t think of races as this negative thing, I think of racing as a reward for all the hard work you do. Running in general is like that and there are so many pressures in life, running is the last place you should be stressed out. If you allow yourself to relax and enjoy it you will probably go faster than if you’re concentrating on every single step.

You also have to allow yourself to visualize success or it won’t happen. If you visualize it, it’s more likely to happen. At the Bolder Boulder, my Newton teammate Nik Schweikert was reading “A Champion’s Mind.” Three weeks ago, I texted Nik and said what’s the name of that book, I’d like to get some motivation. Nik sent me the book and that’s where I got the idea to visualize success. Even though I’m here in Michigan, the Newton team still played a big part in letting me run that well.”

And what Newtons did you wear?

“The Distance III, that’s what I reach for pretty much every day. They offer a nice compromise between weight and protection when you get to the later miles.”

 

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Officially An IRONMAN!

Posted by on Monday, October 20, 2014 @ 7:59 am | Leave a reply

The  2014 IRONMAN® World Championship took place last Saturday (October 11), and among the more than 2,100 contenders, was America’s most decorated Olympic short-track speedskater, Apolo Ohno. Finding himself in a very different setting than the 40-second sprint races he was accustomed to as a short-track speedskater, the 32-year-old Ohno had put in the hours of training, but hit the course with only one IRONMAN 70.3 and one sprint triathlon under his belt. That didn’t stop him from finishing in 9.52.27 [1:00:29 swim, 5:07:15 swim, 3:36:41 run], blowing away his own expectations for the day.

Friends say Ohno has the ability to step into a very different gear when he competes, and he did just that in Kona. And just like in his speedskating races, his dad was there in Kona to cheer him on.

We spoke with Ohno before the race and then we caught up with him again, after the race.

2014 Ironman World Championship

When we asked you about what might be the toughest part of the race, you said getting through the point everyone talks about, when you think you might quit. Did that happen?

Never. It was very strange. Throughout my entire training, people had told me that you’re going to go through these emotions, and start asking yourself if you can do this. But in my entire life of speedskating, I never woke up and didn’t want to go to practice. So, I didn’t allow that to enter my brain on Saturday. I focused on what I had to do now, at that moment. I was very much in a fighter mentality and ready for anything.

I ran through options in my mind. I knew I couldn’t defeat the island—option 1 would be for me to defeat the island and that wasn’t going to happen. Option 2 was for me to be defeated and I wasn’t going to let that happen. Or option 3, I could strive to be one with the island—you’re out there all alone and you’re so tired and you have nothing left and for me it was a very spiritual experience.

At the start they used these tribal drums before the first wave went off. It was this really cool moment for me and it stayed with me throughout the entire run.

You knew running would be the toughest challenge for you, but you finished in 3:36.41. An impressive finish considering you did 3:25 in the New York marathon a few years back, without the swim and bike.

I knew this was the big stage and I had to give everything I had. The swim was consistent and on the bike I was strong. The run was the most difficult. I think it [my time] would have been better, but at mile 25, I had to take a quick detour [a bathroom dash].

I was very happy with the run but the place I had to take my mind was very interesting. I went through some interesting conversations in my head. I knew I was going to hit the wall, I knew that would happen and I knew sometimes at those moments you can summon the most strength. It was super intense, the fight I had to give, not letting down, telling myself, ‘I can do this. I am going to be strong.’ Crossing the finish line was a very cool moment.

What words did your coach, Newton athlete, Paula Newby-Fraser, have for you before the race?

Before the race, Paula said, your initials “AAO” stand for, “Adapt, adjust, overcome.”

How does this rank in your experiences as an athlete?

Everybody was so incredible and I feed off of people’s energy. It was uplifting and inspiring. While I was out there it got pretty emotional for me, very spiritual, very deep, my brain and body were cooked. There is no other place on the planet that you can experience these things while doing something like that.

This is something I can take with me for the rest of my life and I’m very proud to have this, I have it for life.

How did the triathlete community compare to other athletic experiences you’ve had?

I will tell you the endurance world and the triathlete world is very unique. You have to jump in and experience it for yourself, it’s so exciting. I was very blessed to be welcomed with open arms.

How did the finish feel? Did people recognize you?

There were so many people. It was amazing as I was finishing, everyone shouting ‘Apolo, Apolo.’ And then I went back and saw my friend finish, and then I saw the countdown to midnight, I got the whole deal. I didn’t want to miss a minute.

After the race, do you still love your Newton’s?

I’m wearing them. They are awesome.

In 2013, former NFL wide receiver Hines Ward, completed the IRONMAN. He encouraged you to do it. Who are you going to encourage to follow in your footsteps?

I don’t know. That’s a good question. I set the bar. I’ll get someone else.

Now what?

A week in Hawaii—I’ll do some work, and get my legs recovered and just take it in. Spend some time with my journal— the experience was once in a lifetime.

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It’s good to be 7

Posted by on Thursday, June 26, 2014 @ 12:12 pm | Leave a reply

The Truth About Newton Running

Like a carefree first-grader effortlessly bounding across the playground, Newton Running celebrated its 7th birthday in late March at the IRONMAN triathlon in Oceanside, California. My co-founder Jerry Lee and I began living a dream the day we started Newton Running. A dream founded with a revolutionary idea, a small assortment of demo shoes and a resolve to change not only the world of running, but through giving back, perhaps even change the world.

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As I reflect on the past seven years, and Newton’s growing place in the running market, I have never been more proud of the direction of our company or inspired by the uplifting daily reminders of the positive impact we’ve had on runners around the globe. Perhaps most gratifying is Newton’s unwavering commitment to a consistent set of innovative beliefs that have guided the company from its earliest days and led so many runners to find a home with the Newton tribe.

At Newton, we believe in:

Helping You Run Better:

  • There’s a “Right” way to run. This doesn’t mean all runners run alike or that you must run a certain way to enjoy running or the unique benefits of Newton running shoes. Simply that the best-practice fundamentals of posture, position and cadence apply to us all. And when followed, they lead to healthier more efficient running. 

 

  • Every runner can run better. Did you know that running form drills are a standard part of the training regimens for most of the elite athletes who work with Newton? We learn to swim, to ride a bike, to follow a disciplined training plan. A small focus on the fundamentals of running can yield enormous benefits for us all.

 

  • No other running shoe helps improve your running like a Newton. Our lightweight, level platform and patented Action/Reaction technology supports better, more efficient running through maximized ground-to-foot energy transmission. There’s nothing else like it.

 

The lasting power of personal relationships:

  • Virtually every Saturday, I lead a group run form clinic out of the Newton Running Lab in Boulder, Colorado. This opportunity to connect with fellow runners as they experience the Newton difference and discover the feel of efficient running is always one of the most rewarding parts of my week. 

 

  • If you attend a major marathon or IRONMAN expo, chances are good that Jerry Lee or I will be there, usually on our hands and knees fitting customers in shoes. We live for our running community. Personally engaging with new and seasoned runners alike who share our passion is and always will be core to our success.

 

  • Our customer service team is on a first-name basis with an impressive list of Newton runners, many of whom have been loyal Newtonites since our 2007 launch and proudly display a closet full of colorful Newtons from virtually every launch. We are so grateful for their loyalty.

 

In giving back:

  • We founded Newton with the goal of establishing a double bottom line. Profitability supporting the committed team that makes Newton run, while also sharing in our success with those less fortunate, or in crisis. To date Newton has given more than $1.5 million to charitable causes. 

 

  • From trail clean-ups, to food drives to evenings serving meals to those in need, giving back together bonds our team in unbreakable ways.

It’s good to be Seven. Thanks to all of you who have joined us for the ride and here’s to along run into the future.

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Kara Henry

Posted by on Sunday, March 9, 2014 @ 8:16 am | Leave a reply

Don’t be fooled by Kara Henry’s relaxed nature. At the start of a race, it’s a different story.

 

Bacon. Check.
Gummy Bears. Check.
Coca Cola. Check.
Pretzels. Check.
Frozen pizza. Check.
 

These aren’t your ordinary race snacks, but then again Kara Henry isn’t your ordinary runner. One minute the 29-year-old is doing 6:20-minute pace in a half marathon, look again, and she easily falls into a 15-minute pace for the Leadville 100, where she placed 6th last summer in a time of 23:50 (four hours faster than her first attempt in 2012). But truth be told, 50-mile and 50K races hit her sweet spot. In 2012, she ran her first 50-miler, the Bear Chase 50, in Lakewood, Colorado. She not only won the women’s division, she set a course record. “That was a shock,” she says. But it also showed her (and others) what she was capable of.

Kara is the first to admit she has a competitive side. “I learned the hard way that I can’t do a race as a training run. I go into every race wanting to win whether I’ve trained or not.”

Growing up in Elmhurst, Illinois, Kara joined the cross-country team in 8th grade. She had never participated in competitive sports before and it wasn’t really the running that drew her to the team. Rather, it was the fact that her tough science teacher was the coach. She thought if she joined the cross-country team she could get in his good books and get a better grade. But that didn’t mean she came to practice ready to run, “I would show up at practices and walk and chat with my friends.” That was, until her very first cross-country race. “I couldn’t sleep the night before. All I could think about was winning the race.” And win she did. This set in motion a strong high school cross-country career that earned her multiple all-state honors and landed her a scholarship to Butler University.

After moving west after Butler, Kara notes, “running took a back seat to paying my bills for a few years.” But then, a friend convinced her to run the Quad Dipsea, a 28.4-mile annual trail run in Mill Valley, California, and surprise, surprise, that old competitive nature kicked in without hesitation. She placed second in the women’s race. “It’s a pretty prestigious race and no one knew who I was.” The ultra community would know who she was soon enough.

Shortly after that first race, Kara moved to Boulder, Colorado, in the Spring of 2012 to take a job as the marketing manager at Newton. Since she didn’t know anyone in town, she spent a lot of hours running the trails by her self. Then came the Bear Chase 50. “That first 50-miler was the best experience. It went so well for me. I think if it had gone poorly, I wouldn’t have kept on with the ultra thing.” It was at that race, where she realized what she was made of, “I had such a fun day and really learned to dig from the deepest depths of my own personal hell and get out of it. I learned when you think you can’t take another step, you can all of a sudden run 8-minute miles again.”

Although Kara knew she had great potential for the distance races, it hasn’t been totally smooth sailing.  “In 2012, I screwed up every week. One week I was vomiting, the next race I fell off a cliff, and I got lost. I am really bad with a sense of direction. Some people can look up and know where the car is, if you spin me around in downtown Boulder, I’ll get lost. If I’m not paying attention, I’ll go left, when I should have gone right.” Which is what she did when she went to Texas for the US 100K championships. She took a wrong turn and the next thing she knew, she was tumbling head over heels through cactus. “It’s a long way to travel to end up all bloody and in the car before the race was over.”

hope pass

At Leadville in 2012, she entered simply with the hopes of finishing, which she did, but not without hallucinating and falling asleep while running in the wee hours of the morning. “It was about 4am or a bit later. I had been out there for 24 hours and the sun was about to come up again. It’s really rough watching the sun rise twice. My friend was pacing me and she was just super chatty, chatty and she would ask me something and 10 or 12 minutes later I’d say, ‘what?’ She realized I was falling asleep, so she started breaking up Honey Stinger bars and she would make me eat these bites of sugar every 15 minutes. It woke me up.”

2013 was a different story. She took a different tact: she trained. “I really focused on a training plan and on the races leading up to Leadville. I was good with nutrition, everything that could have gone well went well.” In other words, she won all of the 25-mile and 50-milers she entered, and garnered 6th at Leadville.

So now what? “I’m going to take a year off from running a 100 miler. I’ll do a few 50s. I’ve had this marathon monkey on my back for a couple of years. I’ve never really raced a marathon. I’d like to get one real crack at a marathon and call it a day.” That marathon will be the Twin Cities in October and then she’ll focus on Rocky Raccoon, the Trail Running 100-mile championship 100-mile in January, 2015 in Huntsville, Texas.

Oh and about that nutrition thing. She did focus on good nutrition while training last year, but seems like anything goes in a race. Kara’s secret weapons are in fact gummy bears—she ate 5 packs of them in Leadville—“a lot of pretzels, some bacon…and cold frozen pizza is this excellent running food, too.” And that 8th grade science class? She got an A.

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Larger than Life!

Posted by on Monday, January 27, 2014 @ 10:58 am | Leave a reply

Sculptor Bob Zasadny makes a unique pair of Newtons

 

If you find yourself driving in western Kentucky any time soon, specifically in Madisonville, take a moment to drive by, or even run around the Baptist Health Madisonville Trover Wellness Park, which sits next to the Baptist Health Madisonville hospital campus. Here, you’ll find something that looks strangely familiar: a pair of Distance Newton running shoes. But these just aren’t any pair of Distance shoes, this pair is four-feet long, roughly 20 inches high at the back and heel and about 20 inches wide—roughly four-times the average sized shoe.

The hospital commissioned Indianna artist, Bob Zasadny, to create the giant shoe sculpture as a tribute for outgoing CEO, Berton Whitaker.  Whitaker, is a runner, who actually runs in the Newton Distance. He also was responsible, amongst other things, for the creation of the Baptist Health Madisonville Trover Wellness Park, which has 10 different fitness stations and a half-mile walking or running trail. So, the real idea here, says Zasadny, is that Whitaker is leaving big shoes to fill.

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The other surprising thing about these shoes is that they only weigh about 20 pounds each. Zasadny constructed them out of rigid polyurethane foam coated in fiberglass.  Zasadny worked at a fiberglass company in his early 20s and was always fascinated with the medium. Now, 50 years later he says, at the age of 75, he’s still working with fiberglass. “It’s an alternative material, but not a widely used thing because it’s a unique product. It’s not a pleasant material to work with and you have to be a bit technical to work with it.” But he says, “It was a perfect media for me because I could manipulate it because of my industrial experience with it. I knew how to fabricate it and I could find artistic ways to use it.”

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Typically, Zasadny likes to sculpt the forms we see in nature—sand dunes, leaf patterns, flower petals, things that are more organic. “I’ve tried to incorporate more natural things into my art. It resonates with people, they have to reach out and touch it and run their hands over it. It’s a tactile thing that you want to feel and start touching art with your hands.” But when the opportunity to create the Newtons came his way, he jumped on it. He hadn’t heard of Newton shoes prior to the project, but quickly found a pair to check out. “It was like walking on my socks and a piece of foam, such an airy feeling.” The colors weren’t lost on Zasadny either. He kept the shoes bright, but instead incorporated the four colors that matched the hospital logo.

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So what does it take to complete a project like this? Zasadny says when all was said and done, including making the tabletops the shoes are mounted on, it took him “easily 400 hours. For 6 weeks, I worked 60-70 hour weeks. We were making something that had never been made before.” And with that much time invested, you would think he might be worried about the longevity of the sculpture. But, the ultimate beauty of working with the foam and fiberglass materials is that if the sculpture gets a ding in it or is damaged in any way, Zasadny says, “I can go down there and take some material, grind it up and make the damaged area totally like brand new. It’s not as tragic for that to be vandalized as it would be for someone else’s materials.” Long live Newtons!

For more information on Bob Zasadny’s art - http://www.bobzabstractsculpture.com/

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Form, Function & Education

Posted by on Monday, January 13, 2014 @ 8:34 am | Leave a reply

The Treadmill’s owner, Chris Cleary, was selling Newtons long before he was selling Newtons.

 

When Chris Cleary moved with his wife, Janice, from Toronto, Canada to Carmel, California to be near his sister and her husband, he was very active in the running and triathlon world, but working in construction. Still, motivating and inspiring others was just something he liked to do, almost like a hobby. “I was running and doing triathlon and leading an active lifestyle. In construction, my goal was always to get the guys who weren’t health conscious to think about it.” And then, the Treadmill running store came up for sale and his life changed.

“One of my coworkers said, ‘I saw The Treadmill is for sale. Then my sister called a couple of days later and said, ‘I saw The Treadmill is for sale.’” The seed was planted. The owners were retiring after 29 years in the business. Cleary and his wife had just had their first child (they now have two), and he debated, “Should I do something crazy, or do something smart?” He and his wife decided to go for it, they bought the store in April 2012, and they’ve never looked back.

One of the first decisions Cleary made as the new owner of The Treadmill was to bring Newton running shoes into the store. “I was a Newton customer long before we bought the store,” he explains. Several years prior, Cleary and his wife had postponed their honeymoon until after they ran the Big Sur Marathon, whose course runs 200 yards from the Treadmill’s front door. Cleary had been running a lot of ultra races and he ran the Big Sur race in another popular shoe. “I was in so much pain when I finished, I couldn’t walk for days. It ruined our honeymoon, because neither of us could walk.” As Cleary got more into racing, he started to read more about form and stumbled upon Newton.

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“I started reading about Newton and then I looked up the local store that sold them, and started running in them. I was 2-3 weeks in when I had that ‘Aha’ moment that I should have been running like this forever. That’s how you create a cult following, people have that ‘Aha’ moment.” As a result of his enthusiasm for Newtons, Cleary adds, “I was selling Newtons, long before I was selling Newtons.”

When Cleary bought the store, Newton’s weren’t in the store. Cleary jumped on bringing them in because the “local” store where he had been buying them was actually an hour-and-a-half drive up north. But selling them, he admits, was a bit of a difficult transition at first. “We have an older demographic—a lot of walkers. We only have a few runners on our staff. We have a lot of people who do adventure travel. We had to do a lot of teaching as to how this shoe makes a difference in your running.” But the education process is partly what attracted Cleary to Newton shoes in the first place. And the concept of teaching form, helping people understand how they are moving and offering tips to make the running experience more enjoyable for his customers is key to Cleary’s overall business plan. “We have to stand out. We want people to like us and support us and think there is nowhere else to go because we know exactly what is going on.”

The education focus is working for him. “We went from selling five pairs a month, to 35 to more than 50 pairs a month.” This past year, the store started a tri-club as well. Cleary himself, is now a Level 1 Newton Natural Running Instructor.

Realizing the road to success is going to be bumpy, Cleary’s vision is clear, “I want to create a store that I would want to go to.” And although everyone on his staff saw Newton as Cleary’s shoe, he says it’s not his efforts alone that have made the shoe a success in the store. “Newton has been 100-percent supportive. They have come and done clinics for us. Ian Adamson spoke on our behalf. They stand behind us with the 30-day guarantee. It’s nice to have a company that is really aware of where they’re at in the industry and doing the best for everyone trying to sell the shoe.”

 

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Winter Gear: Extras that make a difference

Posted by on Thursday, December 19, 2013 @ 4:33 pm | Leave a reply

It’s true. All you really need to run is a pair of shoes. For that reason, it’s hard not to like the simplicity of the sport. But in reality, it is nicer to run in running apparel than say jeans. And as the temps dip in the winter, there are some items, thermal tights for instance, that can make your run that much more enjoyable. We’ve put together this package of winter-friendly products for those runners who are willing to venture out when sitting by a fire with hot chocolate is oh so tempting. Receive 20% off on each item. Free 2-day shipping is available with a purchase of $118.99 or more.

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Terra Momentum, $149

Slip these shoes on if you’re heading off-road into the winter wonderland or if you need a little extra traction on urban paths. The Momentum offers highly responsive cushioning on a lightweight platform.

Firewall 180 Jacket, $140

You can brave the elements in the Firewall. This lightweight, front-zip jacket is made with a thermal knit laminate for wind and rain protection. Lycra cuffs keep wind and rain out, while one back-zip pocket and two front hand pockets will hold your phone or keys tight.

Mid Zero Tight, $70

This form-fitting tight is made with thermal fleece to keep you warm and cozy no matter wear your feet take you.

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On The Podium

Posted by on Sunday, December 15, 2013 @ 6:02 pm | Leave a reply

Podium Seeker

If you spend time reading about our athletes on the Newton Running Elite site, you’ll see that we like to be on the podium. There’s Melody Fairchild, who turned 40 this fall and subsequently took first place in the women’s category at the USA Masters 5K, the 15K Masters National Championship, and the half marathon national championships. Not bad. Newton marketing manager, Kara Henry, prefers the longer distances, taking first at the Bear Chase 50 Mile, Collegiate Peaks 25 Mile, and North Fork 50 Mile races earlier this year (eating chocolate and bacon en route to help her win, of course). Jeremy Freed won the Bolder Boulder Citizen’s race for the second time this year, no small feat, considering a mere 50,000+ runners sign up for this event. And we could keep going, but you get the point.

It’s not so much the podium that we’re after—it’s simply that we love to run. And we like to run fast. We like to run with goals, and to push ourselves to do our best. Sure, it feels great to cross the finish line first, to feel the ribbon at your waist, even second and third can feel good, as you stand on the podium at the end of the race. And the ribbons and medals can be a little addicting. But really, it’s a good day when we run, and in fact, not many days go by that we don’t run. We’re kind of grumpy when we don’t run.

If you’re reading this and nodding your head, you know what we mean. Whether it’s for you or someone you love, we’ve created this package for the podium seeker with up to 30% off each item. With a purchase of $118.99 or more, we’ll even throw in free 2-day shipping in case you’re too busy training to shop!

Podium-MenPodium-Women

Distance, $155 (men’s or women’s)

Fast is your game, and you’ll be fast in this lightweight neutral performance trainer, which was originally designed for the elite racing team. A go-to shoe for high or low distance training and racing.

Women’s Short Sleeve Jackie/Men’s Short Sleeve Pace $35

Lightweight, quick drying with a streamlined fit, this shirt will quickly become a workout favorite. And we think you’ll love the blue, too.

Women’s Jackie Run Short/Men’s Titan Run Short $35

This loose fit short has a featherweight liner and inner key pocket. What more do you need?

Neon low-cut socks, $10

Just in case you sometimes take your running a little too seriously, we’ve added these socks to bring a little levity to your life and your toes.

 

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Losing Weight to Triathlon: Fleet Feet Spokane’s Wade Pannell

Posted by on Tuesday, August 27, 2013 @ 2:14 pm | Leave a reply

FleetFeetWadeSix years ago, the owner of Fleet Feet Spokane, Wade Pannell, was living in Bozeman, Montana. The former competitive cyclist — in both road cycling and mountain biking — was working in resort real estate development and wining and dining more than he was working out. “I was sixty pounds heavier and needed to get fit,” says Pannell. “I would say I was big boned. It was a good excuse. But when I lost the weight, I realized I really wasn’t.” Finally, a friend with whom he grew up suggested he was out of shape and Pannell says, “I took it to heart.”

He began to run. “I couldn’t run a quarter mile without stopping and walking.” Yet, for Pannell, running took the least amount of time and was the easiest to do on the road when he was traveling for work. He also found the running community much more accepting than the cycling community, whose participants he says can be more competitive and critical. “In running you’re always in a pack and it’s much more community based.” He found the community he needed at Fleet Feet Bozeman. The store offered a plethora of programs to help people like Pannell get started. Pannell found this invaluable. And, he says, “Once I ran my first 5K, the old competitive juices were back.”

Back in shape, and 60 pounds lighter, Pannell began to enjoy riding again. From there, he set his sights on triathlon. “I ran the Boston Marathon in 2010, and in 2011, I completed my first Ironman Coeur D’Alene.”

While his training was picking up speed, Pannell’s work moved him to Spokane, Washington. Before leaving Bozeman, Pannell had been dabbling with the idea of opening a Fleet Feet or changing his line of work to training and helping people get fit. Once in Spokane, he and his wife decided that the city presented the perfect opportunity to open a Fleet Feet. They opened Fleet Feet Spokane last summer, in August 2012.

Spokane County has a population of roughly 450,000 people, and it only had one real specialty running store, explains Pannell.  “It was an underserved market and historically a very running focused community. We send about two or three high schools to national high school championships each year. Yet there was only one main specialty store.”

With an inventory focused on triathlon more than the average Fleet Feet, Pannell reached out to Newton Running in April, 2013. Ever since, Newton has been the store’s number 2 vendor with the Gravity leading the way, then the Isaacs and Pannell expects the Energy to do well, too. “I’ve been running in Newton for the last five years. Newton is not one of those brands most Fleet Feet’s open with. But we are very tri oriented. A few employees and myself coach a tri group and we were in a tri club with about 250 people. So for our audience it makes sense to find some brands with more of a tri focus.”

Newton’s message also aligned with that of Fleet Feet Spokane. “As we worked with training people and talking about minimalism and everything people need to do to become better runners, Newton’s education and biomechanical feedback was a nice segue for what we were doing and what we were about,” Pannell explains. “Not only has Newton given us fantastic support with their tech rep and corporate backup, but we’ve probably held five run clinics. Each time we get 20-30 people. I love the drills that Danny gives. And they brought in Chris Legh during Ironman Coeur d’Alene.”

Pannell says more than 50% of people who come in to his store probably should be introduced to Newton. “It’s the person who wants to run better, more naturally and improve their form, and who likes a lighter shoe or is a triathlete. All of those categories add up to a large portion of our customer base, so it’s a natural fit to bring out a Newton.”

And it’s not just triathletes and serious runners who like the shoes. Who is his unexpected customer? “We have the unexpected walkers who love Newtons. We fit a fair amount of people who are baby boomers who just want to be in comfortable footwear. I’m surprised at how many choose Newtons. The Energy will be great for that group.”

Personally, Pannell runs in the Distance. “If you want a shoe to be a stronger, better runner, I can’t think of a better shoe to give you that feedback than the Distance.” And for people who are worried about the transition and strengthening process that accompanies running in Newtons, he says, “You’ve lifted weights before right? Did it hurt? Well, if you’re going to increase your strength in your legs, you should have some muscular discomfort. It’s nothing to be scared of, just manage it properly.” He adds, “Once people commit, they get it. Even those who were skeptical about Newton are now very excited about running in them.”

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Race Round Up: From Boston to Baghdad

Posted by on Wednesday, April 27, 2011 @ 1:59 pm | 2 Replies

Boston or Bust

Boston Marathon weekend a big one for the Newton tribe. Leading up to the big day, Newton shoes were flying off the shelves at the  pre-race expo.

On Boston Marathon Monday,  Newton was well represented among the 27,000 runners, including Newton athlete Bob Weiner, who ran 2:29:13 and placed second in the men 45-49 age group.

And at his 18th Boston Marathon, Dr. Mark Cucuzella, owner of Two Rivers Treads Center for Natural Running, ran his 18th Boston Marathon last weekend, finishing in a time of 2:37:00 (placing 164th overall and 15th in his age group).

We’d also love to give a HUGE congratulations to Customer Service queen Erin Gehlsen, who ran a 3:57:09!

Race Recap from MORF Racing

Vanessa Carmean of MORF Racing will kick off her 2011 racing season in a few weeks with the XTERRA Pacific Championships in Santa Cruz, CA, and in the meantime, wrote this recap of her stellar 2010 season.

“I’ve been running and racing in Newtons since 2007, but last year was my first season racing in the Distance Performance Racers,” says Vanessa. “I had some very fast runs (for me) and  was really pleased with the improvement in my run times at Boulder Stroke and Strides (one of several PR’s last summer) and the Colfax Half Marathon so I was really happy with the Distance shoes!”

Follow Vanessa and Team MORF on their blog at: http://morfracing.blogspot.com.





“We Love you Here in Iraq!”

A few weeks ago, CW2 Ronnie Hicks  took the overall win at the U.S. Army Reserve 10.3 km Birthday Run with a 37:53 in Baghdad, Iraq.

“My time was not blazing fast, but what do you expect after three weeks off for R&R (vacation)?” said Hicks. “I was 15 seconds-per-mile slower than usual! But the Terra Momentus were excellent choice for these conditions! Thanks for recommending them!Thanks for the support you guys provide and we love you here in Iraq!”




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