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Fleet Feet Store Partners with Newton to Put the Special in Specialty Running

Posted by on Monday, March 24, 2014 @ 9:02 am | Leave a reply

Every New Year’s Eve, Stephanie Blozy and her sister set goals. In 2005, with both of them looking for a change, they agreed they should go into business together. Next, they considered what kind of business. “We listed our passions, and we only had 2: chocolate and running. We liked to bake, but it never looked good, so we decided we should open a running store,” Blozy explains. And they were serious.

Three-and-a-half years later, the sisters took over Fleet Feet Sports in West Hartford, Connecticut (coincidentally located just a mile and a half from their parents’ home). “The world still doesn’t think women are the most capable business people for one reason or another. We wanted to show them that 2 sisters could do this.” They’ve never looked back. Blozy is the extrovert, who loves mingling with customers. Her sister runs the backend of the business and their dad, who is 67, runs the kids’ program.

Blozy’s dad has run 30 marathons, including Boston every decade since his 20s, her sister 12, and Blozy has now run 7. “But I have done a 50K, so I’ve topped them all.” And that competitive nature is what brought Blozy to Newton.

Blozy admits she was initially skeptical about Newtons and the benefits of the lug system.  But then, Blozy put a woman in her beginner program in a pair. She returned to the store raving about the shoes and talking about how she was running 2 minutes a mile faster in them. Then a family friend came into the store talking about how he was faster in these shoes.

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“My sister and I are pretty competitive. We were going to run the Las Vegas Rock ‘n’ Roll marathon. I needed any advantage I could get,” she says. She started running in Newtons. But much to Blozy’s chagrin, her sister caught wind of how well Newtons were working for Blozy, and changed, too. “She beat me by 30 seconds.” Now her dad is running in them, too. “The Newton shoes make you so much more efficient in the turnover/gait cycle,” she enthuses.

As Blozy continues to see customers have success with the shoes, she says, “I think Newton puts the special in run specialty. As a specialty store, we’re always trying to differentiate. To be able to offer a solution like Newton, when it’s appropriate and works for them, it’s an amazing thing.”

Seems like Blozy and her sister have also put the special back in specialty with the community they have created around the store. After the earthquake in Haiti in 2010, they collected shoes for survivors. “We were hoping to donate a couple hundred pairs of shoes. We ended up with 20,000 shoes.” Then, more than 100 people showed up to help match shoes and load the truck. And after Hurricane Sandy in 2012, the store put together more than 100 care packages for families. Last spring, more than 500 participants showed up for their run for Boston.

To boot, their kids program has a robust offering for kids with autism and every four years they give out a college scholarship to a local high school runner. They do it every four years, so they can support a student through college, not just for one year. In all of this, they expanded the store from 1500 square feet to 3500.

Who knows what’s next. If they set out to show the world two sisters could do it, they have.

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Red Coyote Running and Fitness

Posted by on Monday, November 4, 2013 @ 9:25 am | Leave a reply

If you’re headed to Oklahoma City be sure to check out this running hot spot.

Burke and Jon Newton - Red Coyote

Jon and Burke Beck have both been running since high school. They ran Division 3 in college and worked in running stores after they graduated—Burke, near Washington, DC and Jon, in Rochester, New York. The two met, in San Diego, where Jon relocated to work for a larger running company and Burke had moved to work at another running store. From San Diego, they moved to Portland, where they continued to work in the industry. Together, the young couple talked about someday owning their own running store. Maybe when they retired. They didn’t imagine it would happen now, let alone in Burke’s hometown of Oklahoma City.

“Burke always said she would never move back after she left for college,” says Jon. But when the couple headed back for a quick weekend trip to see family, they visited a local running store and were disappointed in the quality of service and running expertise. The seed was planted. “Burke’s dad said ‘it’s a great time to open a business in Oklahoma City,’” explains Jon, and the seed was watered.

But it was true. A lot of companies, were moving headquarters to Oklahoma City and there was a new demographic of young professionals in the city.  By the end of their weekend visit, the couple had checked out the local competition, picked out possible store locations and said, “Let’s do it.” Soon after, they lined up funding. In August of 2009, they moved back to Oklahoma. In March of 2010, they opened their store, Red Coyote Running and Fitness (named after their dog “Pancho,” who happens to look like a red coyote).

Seeking innovative products that matched their focus on quality, Red Coyote became the first to offer Newton in Oklahoma City, a feat they’re proud of. “I was running at the lake and I saw 15 people running, five were wearing Newton shoes. It makes me smile because we opened Newton here, and we’re the ones who sell it,” says Burke. But the couple credits Newton for laying the groundwork. “When we had our grand opening, Newton was the only brand that came out for it, which showed us their commitment. Timmy came and he took customers out for runs in the shoes.” She adds, “When we opened, people hadn’t heard about them. But we’ve had staff on board from the beginning and bringing them out to customers. They’re not just for elite runners. You can bring them out for anyone.

“I think word of mouth helped us grow the brand. People have such a different experience in Newton, they really love it and they tell their friends, ‘you’ve got to try these shoes.’ It’s been an easy sell for us.”

The “easy” part is matched by the effort and passion the Becks bring to their store and the running community. It’s been a busy three years. Aside from opening the store in March 2010, they were married in May of 2010 and had a son in March of 2013. At the end of March, they moved into an expanded new location. Looking back on the whirlwind of the past three years, Jon says, “Oklahoma was very under-served or untapped. There were a lot of people running. We have one of the biggest marathons in April every year, but there weren’t a lot of events and groups or opportunities to get together to have a fun run.” Furthermore, no one was doing learn to run or training groups.

Jon and Burke began to sponsor events as well as host training groups at the store. “We started the newbie program and that has just taken over. First, it was 50 people twice a year, now it’s over 200 and it’s a 10-week program. It’s booming. All of our groups are growing and we’re seeing other training groups and social groups spawning from that.” Their Pack Pint Runs—a run followed by beer—every Thursday night are also popular.

Burke adds, “Oklahoma doesn’t have a very developed elite running community, but there are a lot of new runners and people just getting into the sport and the community is really organizing. I would attribute it to that younger professional group looking for something to do. And now, we’re getting family and kids, too.”

The store’s fast-growing popularity has not gone unnoticed. Outside magazine wrote about the Thursday night run and Competitor magazine named the Red Coyote one of The Best 50 Stores in the US (an honor considering the magazine rigorously evaluates 1,000 running stores). It also was nominated by Competitor with three other stores for Best Running Store of the Year, and was the youngest store ever to be nominated for this accolade.

Of the community support, Jon says, “We have been surprised by how much the community has come out to support us in only 3 years. The community rallied around us and what we’ve done to support them and they have come to support us.” Burke adds, “There was a niche to fill, but Oklahoma has a friendly group [in the running business], and from what we can tell, everyone is up. The growth that we have helped in the community has helped them as well.” Run on Oklahoma!

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Newton Running Social Round-up: 1.11.13

Posted by on Friday, January 11, 2013 @ 10:56 am | Leave a reply

Welcome to our weekly wrap up of Newton Running mentions from around the interwebs! This will include social media as well as random articles and posts we find (about us, of course). Want to see yourself mentioned and maybe even get a link? Keep spreading the love online and who knows? Maybe you’ll find yourself on this post next week!

First up are a few posts from our Facebook page.

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Next up are a few select tweets from super fans, running bloggers and new runners alike!

Mile Long Legs gets into the mix!

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Newton also got some love from other places around the web. This includes iBitz using our shoes for their display as part of the booth at this year’s CES in Las Vegas! iBitz is a fitness tracking app for kids that combines with a smartphone to give them a virtual pet that encourages exercise!

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if you see something that you think we should have included, let us know. Have a great weekened and keep spreading the love!!

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