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Fleet Feet Store Partners with Newton to Put the Special in Specialty Running

Posted by on Monday, March 24, 2014 @ 9:02 am | Leave a reply

Every New Year’s Eve, Stephanie Blozy and her sister set goals. In 2005, with both of them looking for a change, they agreed they should go into business together. Next, they considered what kind of business. “We listed our passions, and we only had 2: chocolate and running. We liked to bake, but it never looked good, so we decided we should open a running store,” Blozy explains. And they were serious.

Three-and-a-half years later, the sisters took over Fleet Feet Sports in West Hartford, Connecticut (coincidentally located just a mile and a half from their parents’ home). “The world still doesn’t think women are the most capable business people for one reason or another. We wanted to show them that 2 sisters could do this.” They’ve never looked back. Blozy is the extrovert, who loves mingling with customers. Her sister runs the backend of the business and their dad, who is 67, runs the kids’ program.

Blozy’s dad has run 30 marathons, including Boston every decade since his 20s, her sister 12, and Blozy has now run 7. “But I have done a 50K, so I’ve topped them all.” And that competitive nature is what brought Blozy to Newton.

Blozy admits she was initially skeptical about Newtons and the benefits of the lug system.  But then, Blozy put a woman in her beginner program in a pair. She returned to the store raving about the shoes and talking about how she was running 2 minutes a mile faster in them. Then a family friend came into the store talking about how he was faster in these shoes.

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“My sister and I are pretty competitive. We were going to run the Las Vegas Rock ‘n’ Roll marathon. I needed any advantage I could get,” she says. She started running in Newtons. But much to Blozy’s chagrin, her sister caught wind of how well Newtons were working for Blozy, and changed, too. “She beat me by 30 seconds.” Now her dad is running in them, too. “The Newton shoes make you so much more efficient in the turnover/gait cycle,” she enthuses.

As Blozy continues to see customers have success with the shoes, she says, “I think Newton puts the special in run specialty. As a specialty store, we’re always trying to differentiate. To be able to offer a solution like Newton, when it’s appropriate and works for them, it’s an amazing thing.”

Seems like Blozy and her sister have also put the special back in specialty with the community they have created around the store. After the earthquake in Haiti in 2010, they collected shoes for survivors. “We were hoping to donate a couple hundred pairs of shoes. We ended up with 20,000 shoes.” Then, more than 100 people showed up to help match shoes and load the truck. And after Hurricane Sandy in 2012, the store put together more than 100 care packages for families. Last spring, more than 500 participants showed up for their run for Boston.

To boot, their kids program has a robust offering for kids with autism and every four years they give out a college scholarship to a local high school runner. They do it every four years, so they can support a student through college, not just for one year. In all of this, they expanded the store from 1500 square feet to 3500.

Who knows what’s next. If they set out to show the world two sisters could do it, they have.

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Newton Natural Running Symposium and Clinic in Annapolis Next Week

Posted by on Thursday, October 13, 2011 @ 4:01 pm | Leave a reply

Newton experts and instructors will be on-hand at Fleet Feet Sports Annapolis on Tuesday, October 18 to show you how to run faster, stronger, more efficiently and with less injury!

Newton Natural Running™ Symposium: 6:00pm
- FREE gift for all attendees!
- Raffle for a FREE pair of Newton Shoes!
- Refreshments – including FREE food and drinks!
- Meet the experts from Newton Running

Topics will include:
Fundamentals of Biomechanics
The History of Footwear
Injury Prevention
Questions and Answers

Newton Natural Running™ Form Clinic: 6:30pm
An Expert Newton Educator will answer all of your questions about run form, and the biomechanics of “Newton Natural Running!” We’ll also put the science to the test – and practice drills and proper running form. You can also take a pair of Newton Shoes out for a test run!

Topics will include:
Natural Running
Helpful Form Drills
Efficiency in Running
Practice!

Fleet Feet Sports Annapolis will also be hosting a Newton Natural Running™ Coach Certification on October 17 – October 18. To register for the certification, please visit this page: http://goo.gl/vMnpw

Questions about this event? Email noelle.tarr@fleetfeetannapolis.com.

See more here: http://youtu.be/1m3rBgo5QNI

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