Archives

Guess How Many Steps and Win Free Shoes

Posted by on Tuesday, June 1, 2010 @ 9:52 am | 40 Replies

IanAdamson

Seven-time Ian adventure racing world champion Ian Adamson and ultra-running legend and two-time Badwater winner Pam Reed share a penchant for pain and suffering. Both are training hard for the Badwater Ultramarathon in a couple of months.

As part of their training and to raise awareness for an important cause, Ian and Pam are spending eight hours on a treadmill at the Rock’n'Roll Marathon in San Diego this weekend. To honor their pain, we’re going to give away some Newton shoes to a couple of lucky winners.

Since we launched Newton Running about three years ago, Newton has proudly supported the Trickle Up Foundation with a $1 donation for the sale of every pair of shoes. Trickle up was created to help poverty-stricken people in developing countries to launch micro-enterprises by providing seed capital grants and business training – it’s a small non-profit that’s making a big difference in the world.

In order to raise awareness about Trickle Up, Ian and Pam will be running on the treadmill for eight hours straight wearing pedometers to train for Badwater. (Ian is running Friday for eight hours, Pam is running Saturday for eight hours).

Here’s how to win FREE SHOES.

Guess at the number of steps they will each take over the course of the day. Two winners (for the closest guess for Ian) will receive a pair of Newtons of their choice. There are four different ways in which you can enter:

1. Stop by our expo booth and write down your guess.

2. Leave a comment on this blog post with each guess.

3. Tweet your guesses and include the hashtag #NewtonRnRSD

4. Leave a comment on the Facebook post announcing the contest.

The contest will run until the end of the day on June 5th, when we will pick the winners, and break ties via a random drawing. You can read the full contest guidelines here.

Sweating it out for eight hours of running in place will be good training for whats up next—both Ian and Pam will be running Badwater in July as part of  the seven-athlete Newton team. Stay tuned for more updates on the team.

Share

Team Newton Cleans Up at Colfax Marathon

Posted by on Monday, May 17, 2010 @ 8:59 am | Leave a reply

Newton Running had two relay teams in the Colorado Colfax Marathon Sunday May 16.  Newton Running won the Corporate Division of this mile high race finishing 3rd overall out of 470 relay teams in a time of 2:48:05.  The Newton Running Lab Team finished just a few minutes back.  Newton Running team members (pictured) included Ian Adamson, Hawk Wathen, James Batty, Jacob Edwards and Stephen Gartside.  The Newton Running Lab team included Jennifer Abshire, Danny Abshire, Jerry Lee, Paul South and Brian Metzler.  Good fun on a sunny Sunday morning in Denver.
ColfaxNewtonTeam
Newton Running entered two relay teams to race in the Colorado Colfax Marathon yesterday.  Team Newton Running won the Corporate Division of this mile high race, finishing third overall out of 470 relay teams in a time of 2:48:05. The Newton Running Lab Team finished just a few minutes back. Newton Running team members (pictured) included Ian Adamson, Hawk Wathen, James Batty, Jacob Edwards and Stephen Gartside. The Newton Running Lab team included Jennifer Abshire, Danny Abshire, Jerry Lee, Paul South and Brian Metzler. With sunny skies and cool temperatures making for excellent race conditions, almost 6,000 runners turned out for the fifth installment of the Colfax event — 600 in the marathon, 3,058 in the half marathon and 2,220 in the marathon relay. Good fun on a Sunday morning in Denver – congrats to both Newton teams!
ColfaxIan
Share

Find Newton Running at Expos on Both Coasts this Weekend

Posted by on Thursday, March 18, 2010 @ 9:24 pm | 1 Reply

GravityW_10smIt’s a busy weekend for the crew at Newton Running with events and expos on both the left and right coasts. First up, is the expo at the LA Marathon on Friday and Saturday at Dodger Stadium – please come say hello to our team (Steve, Yo, Erin and Erica) at the brand new Newton booth. On the other side of the country, we’re teaming up with All3Sports.com to host a booth at the ING Georgia Marathon expo at the Georgia Dome in Atlanta. Timmy and Tory will be in Atlanta to answer all your Newton needs.

The expos in LA and Atlanta will be the first opportunity see (and/or purchase) our new Performance Trainers. In fact, if you come by our booth and try on a pair of new shoes, and say the code words “level platform,” we’ll give you a free gift (while they last).

Finally Danny, Ian and Dr. Mark are hosting our second Natural Running Symposium on Friday and Saturday in Boston, where we’ll also have our new shoes to try on.

We hope to see you out this weekend!

 

Our brand new expo booth will be at the LA Marathon

Our brand new expo booth will be at the LA Marathon

Share

Newton Running Launches Natural Running Symposia Program

Posted by on Wednesday, February 24, 2010 @ 11:29 am | 15 Replies

RunningSymposium

Next week at Luke’s Locker in Dallas we’re hosting a Natural Running Symposium, the first in a series of national educational seminars hosted by some of the top experts in running form, biomechanics and injury prevention.

This is a free, open to the public event featuring Newton Running co-founder and running form expert Danny Abshire, Newton’s R&D/Education director and adventure racing world champ Ian Adamson, and running science expert Dr. Mark Cucuzzella. On Tuesday evening, the team will lead an informative discussion about biomechanics, injury prevention and running shoe design. Then on Wednesday morning, Danny, Ian and Mark will lead a Natural Running form clinic starting at the Dallas store.

The details:

What: Natural Running Symposium

When: Tues., March 2 @ 6 p.m.

Where: Luke’s Locker, Dallas (3607 Oak Lawn Avenue) 214-528-1290

Hope to see you there…tell your friends!

Our next Symposiums will be March 19-20 at Marathon Sports in Boston and March 25-26 at Road Runner Sports in San Diego. Stay tuned for more dates and details.

 

 

 

Share

Ian Adamson Comes Out of Retirement

Posted by on Friday, February 19, 2010 @ 9:13 am | 2 Replies

IanCovershotThis past weekend Newton’s Ian Adamson escaped the snow in Colorado to find some sun, surf and most importantly, dry trails in Los Osos, California. For those of you who don’t know, Ian is a seven-time adventure racing world champion, but he’s been retired for several years and now works full-time on Newton’s product development team and serves as our director of research and education.

Ian’s adventure racing days may be over, but apparently his quest for adventure hasn’t been quenched. Ian has committed to run in this summer’s Badwater Ultramarathon. He was in Los Oros for the Montana de Oro 50K trail run, and finished a very respectable 7th place  - according to Ian, “old man should have trained for more than a month.”

Newton runner Van McCarty won the race and set a new course record. Congrats gentlemen!

MontanadeOro

Share

Newton Running’s Take on Barefoot Running

Posted by on Friday, January 29, 2010 @ 2:13 pm | 3 Replies

In the past few days we’ve been inundated with calls and messages from friends, customers and fans asking, “Did you see NPR.org barefoot running story or
BBC barefoot running story story about barefoot running?”

The answer is yes, we’ve seen Dr. Lieberman’s studies at Harvard and it clearly validates what Newton Running is all about.

Please read the open letter below from Newton Running co-founder Danny Abshire and our Director of Education, Ian Adamson.

Our Take on Barefoot Running

Many of you have seen or heard the numerous national news stories about barefoot running in the past few days. This news comes on the heels of the recently published study, Foot strike patterns and collision forces in habitually barefoot versus shod runners by Harvard University anthropologist Dan Lieberman.

Dr. Lieberman and colleagues concluded that modern, cushioned running shoes change the way humans run and hypothesize based on their biomechanical findings that forefoot and some midfoot strikes may make runners less prone to some kinds of injury. (He explains his hypothesis in this video).

That comes as no surprise to us at Newton Running. Our company was founded on the belief that the lifted heel in modern running shoes promotes improper form and can contribute to various injuries. Our shoes are designed specifically to accommodate and enhance natural running foot-strike and gait and are based on decades of research and observation on shoe technology and running mechanics.

Running barefoot is not a viable option for most people, except for short training sessions on forgiving surfaces. Plus, the transition to barefoot running or ultra-minimalist shoes can be difficult and/or painful for runners who have spent their whole lives running in heavily cushioned and overly structured shoes.

Newton Running shoes feature a geometry and design that facilitates your natural gait and protects you from harsh running surfaces. We offer the only viable alternative to both modern running shoes and barefoot/ultra-minimalist shoe running.

Newton Running Shoe Design

1. Typical running shoes feature a thick, padded heel and a steep heel-to-forefoot ramp angle (gradient), which encourages heavy heel striking, increases shock loads and dampens afferent feedback (the ability to sense the surface under your shoes). Newton Running shoes have a negligible gradient (between 1% and 3%), which allows your foot to land with a reduced impact and take advantage of your body’s natural suspension system. (click images to enlarge)

heelprofile_illo

2. Newton Running shoes provide industry-leading impact force reduction and energy return with our proprietary Action/Reaction Technology™ strategically placed on the sweet spot under your forefoot.

sweetspot

3. Newton Running shoes are built with a biomechanical plate positioned directly under your metatarsals to enhance afferent feedback and allow your feet to spread naturally under load. The soft foam in regular running shoes dampens and blocks valuable protective feedback at foot strike. Without feeling the ground, runners will impact and push harder, creating the possibility for injury.

4. The anatomically designed upper and midsole allows your foot to move naturally throughout the gait cycle. In contrast, most modern running shoes are highly structured, rigidly encasing your foot and preventing natural movement. Over time, this weakens the foot and creates overuse of propulsive muscles/tendons, increasing the likelihood of running injuries.

Coaches around the world routinely use barefoot drills to improve running form. Newton Running has created the first natural running shoes for everyday training and racing that encourage barefoot running form. Join us in the Natural Running revolution.

Sincerely,

Danny Abshire Co-founder and CTO
Ian Adamson Director of Research and Education

Share

Do Running Shoes Cause Injury? Our Response

Posted by on Tuesday, January 12, 2010 @ 12:00 pm | 15 Replies

Newton Running shoes are minimalist in that they have a heel-to-drop between 1 and 3%, depending on the model.

 

There’s a great discussion going on over at RunnersWorld.com about a new study that links running shoes to injuries here. Here are a few thoughts that our Director of Education, Ian Adamson, would like to add to the dialogue:

  • There are several on-going, multi-year studies at Harvard, MIT and the University of Newcastle (AUS) that are looking at injury related to footwear. Harvard department of Anthropology is about to publish a study that dissects unshod human running gait and injury (or lack thereof.)
  • If the only injury from running shoes is Achilles tendinitis, is the implication that the other “running related injuries” such as neuromas, plantar fascitis, blisters, bunions and joint problems would be present in if people didn’t run?

How Shoe Geometry Affects Running Gait

I’m on the front line seeing runners who present with all of the above and more, and the vast majority are treatable with appropriate shoes (the closer a shoe reflects the geometry of the foot the better, although protection from man-made and unnatural surfaces is prudent), especially a lower heel/ramp angle combined with proper form coaching.

There is no doubt in my experience (running competitively since 1973, 12 years as a professional athlete, 10 years in the shoe industry, 10 years as a bio-mechanical engineer) that lifted heels in running shoes introduce an unnatural geometry that interferes with our natural (and injury protective) gait.

Ramp Angle Comparison in Minimalist Shoes

It would take a lot to convince me that strapping 1/2 to 1″ foam to your heel doesn’t alter your stride. If you cut virtually any running shoe lengthwise you can see the drop from heel to the ball of the foot. The Nike Shox as noted above is one of the worst offenders. It used to be that 24 mm heel height (1 inch) and 12 mm (1/2″) forefoot was standard, but those numbers have changed dramatically in the last few years. Some popular running shoes are up to 35 mm in the heel.

The old standard drop (24-12) gives an 8% grade in a Men’s US size 9 shoe, but most are now far in excess of that, up to 15% in some cases. An 8% road grade (rise/ run as a %) is where most states give truckers a warning. Racing flats can be better in terms of being more level, but virtually none are actually level. The best on the market are:

It is interesting to note that some perceived “flat” shoes are not: Nike Free 5.0 (10 mm/6.7%), Nike Zoom Streak XC (11 mm/7.3 %), Nike Luna Racer (12 mm/8.0%), Brooks T6 (13 mm/8.7%). On the other end of the spectrum, the Brooks Beast has a 16 mm drop and 10.7% grade.

My personal experience: ran track and cross country barefoot and injury free through high school. Ran in Dunlop Volley tennis shoes through college (no heel lift http://www.volleys.com.au/flash/index.html), injury free. Was given a “modern” running shoe with a heel lift by a sponsor in 1989 and sustained my first running related injuries. Started back with level shoes again in 2007 (Newton) and viola, injuries gone.

–Ian Adamson

Share

Newton 24 & 8 Hours of Triathlon

Posted by on Friday, September 18, 2009 @ 2:11 pm | 1 Reply

24HrsTri284Ian Adamson, our full-time director of product development and part-time race director extraordinaire, just reminded us next weekend is the 24 Hours of Triathlon here in Boulder. This race is super fun and an awesome test of endurance. There’s a category for just about everyone – from solo to teams of 4+ people.

Sign up here.

If you need added incentive:

ALL ENTRANTS RECEIVE
FREE Newton Running Shoes with donation toe RACC
• $40 technical running top
• $20 technical running cap
• $16 sport towel
• Swim cap
• Finisher medal
• Sponsor sample bag

Ian is also looking for volunteers:
• Volunteer for the whole race and get a pair of award winning Zeal Sunglasses.
• Meet fun, energetic and great people.
• Receive a free tech shirt, tech hat and sport towel ($76 value)
• Take part in a unique one of a kind event.
• Market your club or organization for free for 24 hours.
• Get involved in your community.
• Help others in reach their goals.
• Get a discount on Newton Running shoes.
• Beats 8 hours at the office!

Share

Cities x Design stops by Newton Running

Posted by on Friday, August 28, 2009 @ 8:24 am | 2 Replies

A film crew from Cities x Design stopped by our offices a couple weeks ago to talk with Danny and Ian about Newton’s design philosophy and shoe technology. Check out the results below.

Cities x Design is a 35-city trans-media research trip across the United States recorded online and later to be released in film, exhibition and print. Cities x Design is laying the groundwork for new thinking that promotes local creativity and design practices that add value to cities. The mission is to connect cities, cultures and creative people in order to demonstrate how investing in design can change perceptions, boost economies and create unique places.

Very cool!

Share

Just Another Day at the Newton Office

Posted by on Tuesday, May 12, 2009 @ 8:15 am | 1 Reply

Here at Newton Running, we like to perform rigorous product testing. Last week, we were testing the stickiness of the rubber on our shoe outsoles.

Anne and Rich testing the grip on Newton's outsoles

Newton VP Anne and money man Rich testing the grip on Newton's outsoles.

(Ok, not really. We had a team building day at the office that ended with a rappel off the top of our building in downtown Boulder, CO. I guess this is what happens when your product development director is also a world-champion adventure racer).

Ian setting the rig for Erica and ???

Ian setting the rig for Newton's international/legal pro Erica and Newton's president, Stephen.

Ian and Danny - Newton's product design mad scientists

Ian and Danny - Newton's product designers/mad scientists

Newton co-founder Jerry Lee and ???

Newton co-founder Jerry Lee and warehouse king, Hawk

??? and Erica

Danny and Customer Service Queen, Tory

Share