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Inspire Your IRONMAN Boulder Athlete To RUN BETTER WITH Our #RUNFORIT VIDEO WALL

Posted by on Friday, July 25, 2014 @ 2:51 pm | Leave a reply

RACE CHIP-TRIGGERED PERSONALIZED CHEER VIDEOS FOR MILE 20 OF THE RUN!

More than 3,000 athletes will take on IRONMAN Boulder in our hometown on Sunday, August 3 and Newton Running will be there to help them Run Better – especially when they really need the support: at mile 20 of the run course.

We’re inviting athletes’ friends, family members, coaches or other supporters to record a short, personalized “video cheer.” We’ll play the video, triggered to an athlete’s race chip, on a jumbo screen at mile 20 of the run course – just when they’re digging deep and doing some soul-searching to keep it going those last 6.2 miles.

If you’re in Boulder for race weekend and know someone racing, come visit the Newton #RunForIt video booth and record a FREE cheer video for an athlete. Here’s the schedule:

Saturday, July 26 11am-4pm Newton Running Lab1300 Walnut Street, Boulder, CO
Monday, July 28 10am-6pm Newton Running Lab
Tuesday, July 29 10am-6pm Newton Running Lab
Wednesday, July 30 10am-6pm Newton Running Lab
Thursday, July 31 10am-6pm Newton Running Lab
Friday, August 1 9am-5pm IRONMAN Boulder ExpoBoulder High School1604 Arapahoe Ave, Boulder, CO
Saturday, August 2 9am-4pm IRONMAN Boulder Expo

 

 

 

 

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Keeping up with Sugarland guitarist, Thad Beaty

Posted by on Tuesday, July 15, 2014 @ 10:15 am | Leave a reply

When a health crisis hit his family, Newton Ambassador Thad Beaty, began to move his musical life toward new ways that mattered.

 

Thad Beaty loves music. Always has. When the guitar player for the country band Sugarland, is not on the road, he’s in Nashville working at his day job, Sorted Noise, producing songs for movies. But in 2009, a curveball was thrown at him, when his mom was diagnosed with colon cancer. Since then, his daily routine has involved a lot more than music.

At the time of the diagnosis, the 5’10” Beatty was 34 years old and weighed 230 pounds. He says, “We went into panic mode. My brother, my wife and I and my mom all decided as a family that we could do better at being healthy. So, we immediately started researching the best diet for dealing with cancer,” he says. What happened next, was something he never would have expected.

Thad Beaty, guitarist for country Grammy band Sugarland

“We learned that a raw diet, greatly lowers your cancer risk levels. But we thought, ‘good grief, there’s no way we can do that.’” Yet, he and his wife bought a Vitamix blender and started having smoothies for breakfast and salads for lunch. And suddenly, they were 66 percent raw already.

“Before I knew it, I was fully vegetarian a few months out and the only thing left before I went Vegan was Greek yogurt—that was the last stronghold.”

At the same time that his food transformation was taking place, Beaty started exercising.  While on the road with the band, he started to run. “I could take off running in the middle of nowhere.” When he came home there was a pool in his neighborhood, so he started swimming. Next, he pulled out his old mountain bike. “I was doing a little of each and a little more and then something just triggered along the way.”

Before he knew it, Beaty was Vegan, and his training turned to competing in triathlons—not just sprint triathlons, but Ironman triathlons, with his first in Arizona in 2012, then Kona in 2013. His 230 pounds quickly melted away to a stealth 160 pounds. In a relatively short period of time, his very Southern family had completely transformed itself, including his mom, who is now gluten free and vegan.

Along the way, Beaty started reading Newton co-founder, Danny Abshire’s book, Natural Running: The Simple Path to Stronger, Healthier Running. “I started working on all the drills. Then I bought Newtons and hit the road. I was amazed at how my body felt and my times were way faster. I was hooked.”

As Beaty started down the Ironman path, he started to consider the powerful correlation between sport, the music industry and giving back. First, he struck up a relationship with the Ironman organization. Then, he began to look for companies who shared his belief system of giving back.  A training partner and Newton athlete, Shay Eskew, shared with him the non-profit work that Newton was doing. “Once I realized our core values aligned well, I had to reach out.” A partnership was struck, and now he says, “We have done some amazing things together and I think we will do a ton more.”

Around this time, Beaty founded Musicthatmoves.org to encourage the music industry to give back in ways that are healthy for the community. His motivation was spurred by the fact that in addition to his mom’s illness, the band’s guitar tech, Kevin Quigley, was diagnosed with Lymphoma and lost his battle against the disease less than a year later.

“Health is holistic. It is mind, body and spirit. If you don’t have a good balance of those three, then you are out of whack. I saw how harmonious endurance events and getting involved in social movements were together.”

Now, Beaty and a team of about 20 people from the music industry are training for the Ragnar Relay from Chattanooga to Nashville in October to “reclaim their health”.  Of his teammates, Beaty says, “They didn’t all come from an athletic background and they want to make a change. So we’re going on this journey together.” Each member is doing the relay to raise money for a cause or non-profit of their choice. “What resonated so strongly with them is that endurance events become a beautiful vehicle to affect change. If you do it for a cause, it becomes super special.”

Beaty and fellow Newton Runner, Bo Parrish, have also teamed up to form New Life for Newton, connecting gently used Newton shoes with cross-country and track coaches and inner city kids who are in need of shoes. They have enjoyed delivering the shoes themselves to these young running teams and spending an afternoon or day training with them. The list of initiatives Beaty has taken on is long and this is in addition to work and still training hard. Ironman Chattanooga in September is on his hit list for this year. But now with several races under his belt, he says, “It’s not about the finish line, it’s about everything you learn getting to the finish line and then that’s a place to celebrate everything you’ve learned and to carry those lessons forward.” For now, he’s celebrating the fact that his mom’s cancer is in remission.

 

You can watch Thad Beaty on ABC this Tuesday, July 15, on “Extreme Makeover Weight Loss.” In the episode he worked with a woman who went from the couch to doing a 70.3 triathlon. Beaty says, “We had her rocking some Newtons.”

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It’s good to be 7

Posted by on Thursday, June 26, 2014 @ 12:12 pm | Leave a reply

The Truth About Newton Running

Like a carefree first-grader effortlessly bounding across the playground, Newton Running celebrated its 7th birthday in late March at the IRONMAN triathlon in Oceanside, California. My co-founder Jerry Lee and I began living a dream the day we started Newton Running. A dream founded with a revolutionary idea, a small assortment of demo shoes and a resolve to change not only the world of running, but through giving back, perhaps even change the world.

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As I reflect on the past seven years, and Newton’s growing place in the running market, I have never been more proud of the direction of our company or inspired by the uplifting daily reminders of the positive impact we’ve had on runners around the globe. Perhaps most gratifying is Newton’s unwavering commitment to a consistent set of innovative beliefs that have guided the company from its earliest days and led so many runners to find a home with the Newton tribe.

At Newton, we believe in:

Helping You Run Better:

  • There’s a “Right” way to run. This doesn’t mean all runners run alike or that you must run a certain way to enjoy running or the unique benefits of Newton running shoes. Simply that the best-practice fundamentals of posture, position and cadence apply to us all. And when followed, they lead to healthier more efficient running. 

 

  • Every runner can run better. Did you know that running form drills are a standard part of the training regimens for most of the elite athletes who work with Newton? We learn to swim, to ride a bike, to follow a disciplined training plan. A small focus on the fundamentals of running can yield enormous benefits for us all.

 

  • No other running shoe helps improve your running like a Newton. Our lightweight, level platform and patented Action/Reaction technology supports better, more efficient running through maximized ground-to-foot energy transmission. There’s nothing else like it.

 

The lasting power of personal relationships:

  • Virtually every Saturday, I lead a group run form clinic out of the Newton Running Lab in Boulder, Colorado. This opportunity to connect with fellow runners as they experience the Newton difference and discover the feel of efficient running is always one of the most rewarding parts of my week. 

 

  • If you attend a major marathon or IRONMAN expo, chances are good that Jerry Lee or I will be there, usually on our hands and knees fitting customers in shoes. We live for our running community. Personally engaging with new and seasoned runners alike who share our passion is and always will be core to our success.

 

  • Our customer service team is on a first-name basis with an impressive list of Newton runners, many of whom have been loyal Newtonites since our 2007 launch and proudly display a closet full of colorful Newtons from virtually every launch. We are so grateful for their loyalty.

 

In giving back:

  • We founded Newton with the goal of establishing a double bottom line. Profitability supporting the committed team that makes Newton run, while also sharing in our success with those less fortunate, or in crisis. To date Newton has given more than $1.5 million to charitable causes. 

 

  • From trail clean-ups, to food drives to evenings serving meals to those in need, giving back together bonds our team in unbreakable ways.

It’s good to be Seven. Thanks to all of you who have joined us for the ride and here’s to along run into the future.

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Breakfast On The Go

Posted by on Tuesday, May 20, 2014 @ 11:32 am | Leave a reply

Let’s face it life is busy. We get it. From the time you wake up to the time you go to bed, you’re moving in a hundred different directions (or at least it feels like it) between work, family, friends, and, getting that daily workout in. But on top of all of those daily activities, we sometimes neglect to refuel our bodies with the right nutrients to keep us going. So here’s an easy solution: a quick-and-easy breakfast that you can take anywhere (at anytime…we won’t hold you to breakfast). It can even be prepped over the weekend for the week ahead. Give it a whirl…and then let us know what you think!

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Pumpkin Quinoa Muffins

What you’ll need -

  • ¾ cup whole wheat flour
  • ½ cup all purpose flour
  • 1 tsp baking soda
  • ½ tsp baking powder
  • 1 tsp cinnamon
  • ½ tsp nutmeg
  • ½ cup brown sugar, packed
  • ¼ cup agave nectar or honey
  • 1 egg
  • 1 egg white
  • ¼ cup plain Greek yogurt
  • ¼ cup canola or olive oil
  • 1 tsp vanilla
  • ¾ cup pumpkin purée
  • ½ cup cooked quinoa

 

Now for the cooking -

  • Preheat the oven to 350°F.
  • Mix together flours, baking soda, baking powder, cinnamon and nutmeg. Set aside.
  • In a large mixing bowl combine brown sugar, agave nectar, egg, egg white, Greek yogurt, oil and vanilla, mix well. Stir in the pumpkin, add the dry ingredients and the quinoa; mix until combined.
  • Drop batter into a lined muffin tin filling the cups ⅔ full, and bake for 18 minutes.
  • Remove from the oven and allow to cool for 5 minutes.

 

* Transformation – Add in ½ cup fresh or frozen blueberries

* Muffins can be made in advance and stored in the freezer.

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Fresno Pace

Posted by on Sunday, April 27, 2014 @ 2:58 pm | Leave a reply

Don’t be fooled by the quiet reserve of Newton elite team member Fernando Cabada—he’s ready to race.

Stealth is one way you could describe elite Newton athlete Fernando Cabada. He is silent (when he’s not ribbing his teammates) and potentially deadly when running. Determined is another apt description. As is the comeback kid. But, no matter how you describe him, he is fast. And, he’s hoping his speed will place him in a top 3 position in the U.S. Olympic Trials for marathon in February, 2016.

Fernando IAAF

            Far fetched? No. Not given that he placed 7th with a time of 2:11.53 at the last Olympic Trials, which took place in Houston, Texas in January, 2012. On that same track, he recently ran a personal best half marathon time of 1:02:00. This was good enough for him to make the USA team for the World Half Marathon Championships, which took place in Copenhagen, Denmark in March. The US team placed 7th overall.

Fernando Team USA

These accolades come on top of a longer list, including the fact that he set the American 25-K record with a time of 1:14:21, and he has been a three-time US Champion.

But there is another motivator that is driving him to the trials in Los Angeles in 2016. Cabada grew up in Fresno, California. This is the place where he learned determination and where running, in a sense, saved his life. Nothing would be more satisfying than having a top 3 finish in front of the home crowd—nothing, except for wearing “USA” across his chest at the Olympics.

Fernando Cabada grew up in Fresno with a single mom and a dad who went in and out of prison. When he was in 3rd grade, his mom was awarded assistance from the Housing Choice Voucher Program Section 8, which meant that Fernando and his mom could move to a safe neighborhood that also had a better school. Cabada suddenly had access to physical education and sports.

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“I was in 3rd grade and I went out and ran a half mile. I was second in my class. I was kind of fast. In 4th grade, I could go out for cross-country. My dad was pretty hard on me with sports, so I steered away from baseball and basketball. Running was the thing I could choose myself.”

Running helped him to fit into a very affluent neighborhood and school system—think the Orange County of Fresno, where everyone drives a BMW.  Cabada’s mom was on welfare, which meant he had free lunch tickets. Rather than stand out by using the tickets, Cabada chose not to eat. He went for years without eating much at school. “I wouldn’t eat. I wouldn’t start eating until I was in my Junior year, when my uncle would give me a job on the weekends. Then, I had $5 a day to buy something at lunch. People could see money in my hand. I didn’t want to stand out so much.

“I was embarrassed, I didn’t have the style of clothes everyone had. I was defensive and reserved. I wasn’t like them, so if anything I was more segregated than ever until I was in high school on the cross-country team.”

At the nationally distinguished Buchanan High School, Cabada began to dream about running with the senior team. “I would daydream for hours of running with the varsity team, so people would say, ‘Who is that brown kid?’ But these were just dreams, I didn’t believe it would happen. It’s like saying you’re going to win a lottery.”

In his Junior year, Cabada won the lottery so to speak, when he became nationally ranked and number 1 on the team. In his senior year, he was Athlete of the Year, beating out all of the football players and other athletes at the school.  After graduating in 2000, he attended college, something no one in his family had done before. Next, he jumped into the pro running circuit. But without a team of college friends to run with, running suddenly wasn’t quite so enjoyable.

“In college, in senior year, you’re going to these races to try to make as much noise as you can to continue your dream and you’ll do anything to get it. But you forget, you have to keep working. It’s hard to get it, but it’s hard to keep it.” After hitting some of his best times ever, he incurred some injuries and a sponsorship deal he had with another company ended in 2010. Cabada hit a slump. He considered hanging up his running shoes and headed to the oil fields of North Dakota to try to make ends meet. But once he got there, he realized, “I can’t quit running, I’m too good.” And he is.

Newton took notice of Cabada in 2012 after his seventh place finish at the marathon Olympic Trials in Houston. A relationship was forged and now surrounded by a team once again, Cabada’s enthusiasm has increased as his times have dropped. Now, with Boulder, CO established as his home, the once reserved runner is finally comfortable in his own skin and is even known for his sense of humor and being vocal on the team. Although he admits, “I’m pretty honest and sometimes can be controversial.”

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But that edge is what has helped drive his running. He is the Newton Running elite team’s fastest member. His plan is to get faster over the course of the next 21 months. “I had to have an edge walking to elementary school, because you were going through a neighborhood where you might get into a fight. This has helped me in my racing and life itself. If a situation is going bad, I can always put things in perspective.” He adds, “For me in my world, I’ve already won in life. I didn’t follow in my father’s footsteps. Now it’s all bonus.” And hopefully, that bonus will payout on February 13, 2016.

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Run Hard. Pray Hard: Danielle Duhon & The Boston Marathon

Posted by on Sunday, April 20, 2014 @ 5:41 am | Leave a reply

 “Run fast. Pray hard.” That’s Danielle Duhon’s running motto. It’s what got her to the Boston marathon in 2011 and what is taking her there again this year. “Boston is like the average runner’s Olympics,” she says.  “Running Boston in 2011 was one of the greatest running experiences I’ll ever have. The crowd support and the privilege of having qualified and getting to run that course, is something I’ll never take for granted.” She adds, “It was such a blessing and an honor to be there, even if I never qualified again.”

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            The 43-year-old has qualified for Boston every year since, but traveling for a race can be expensive. Not to mention she works the night shift as a nurse and has three young daughters, the oldest of whom is disabled. But this year, is different. “I didn’t go back in 2012 or 2013. The reason I’m going back this year is because of the events of last year. I decided it was important for me to go back and show my support for the city after the events of last year.”

Aside from running alongside the more than 35,660 participants who also are running Boston this year, she’s headed to the race with her sister and seven of her girlfriends. All of who qualified. “It’s amazing we all qualified and got in. I think it will be really special and an honor to run for the people who can’t run this year. For those who lost their lives and to say ‘thank you’ to the city.”

But Duhon hopes this won’t be her last time running Boston. She has another goal in mind for which she will rely on her motto again, as well as the words of triathlete, Jessie Thomas, “Your best performance can come in spite of your biggest doubts. Always give your self a chance to succeed.” Duhon would like to run Boston again pushing her 14-year-old daughter in her new running chair. “My oldest daughter is handicapped and we just raised money to buy her a pushchair. My goal is to qualify for the push chair division. I am small and she weighs more than me, so it will likely take me more than a year to get there. I think she would be ecstatic. She just waves like she is in a pageant when I push her in races. It will be a tough road, but my goal is to give her that experience, however long it takes me to get there.”

Danielle-Chairdivision

As she looks toward her next goal, and even her ensuing race, Duhon credits Newton for her ability to still run at all. When she first began to marathon train, she would get injured every time she increased her mileage—stress fractures, IT band issues, Achilles tendinitis—you name it, she had it. In March of 2009, she ran her first marathon in New Orleans in a time of 4:07. “I was injured again afterward and went in search of a new shoe.” That’s then she was fitted in the Newton Distance. That summer, she began to increase her mileage and remained injury free. In December 2009, she ran her second marathon in a time of 3:41, giving her the qualifying time for Boston. “Nine months later and 26 minutes off my time. What? The only thing I changed were my shoes.”

Fast forward to today and she’s gone through about 12 pairs of the Distance U and is headed to Boston for the second time. For the next few days, she’ll tuck away her thoughts on running it a third time with her daughter and try to just savor the moment—a change from the first time she ran Boston. “Last time I ran Boston, I wanted to run my fastest time and I didn’t enjoy the race as much as I would have liked, because I was looking at my watch and trying to PR. I missed my PR by 3 seconds and I came home disappointed.” She adds, “This time I promised myself I wouldn’t run for the time, but would enjoy myself more and soak up every single moment of this race. Especially with everything that happened there last year, we owe it to that crowd to enjoy every single second.” Then, she’ll get back to running fast and praying hard to make her next goal happen.

 

 

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Nutrition tips for success

Posted by on Thursday, February 27, 2014 @ 2:53 pm | Leave a reply

An interview with trainer and nutritionist, Lindsay Christen

As January came and went, so too went many of our New Year’s Resolutions, sometimes it’s hard to make our lofty goals (I’m going to run faster, eat healthier, drink less coffee) a habit overnight. So let’s press the reset button. We caught up with trainer and certified nutritionist, Lindsay Christen, to talk about changing habits and the most common nutrition question she gets asked.

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QUESTION:  “What should I eat before or after a workout?”

Lindsay: Eating the right foods at the right time is essential to getting the most out of your workouts. For pre-workout you always need a little bit of something in your body and you’ll feel better if it’s 45-minutes to an hour before your workout. The general idea is that you’re filling up your energy stores. If your meals the day and week before have been healthy and balanced your glycogen, the storage form of energy in your body, should be good. Those taps should be full, so you’re just topping-off the tank when you have a pre-workout snack—it doesn’t need to be large.

Right before a workout, a little bit of something like banana and almond butter, or non-fat Greek yogurt, or a couple of eggs are perfect, something small but enough to give the glycogen stores a boost.

The dinner the night before an event or big workout should be lots of lean protein, chicken or fish—vegetarians can eat beans, lentils, tofu—and lots of veggies and complex carbs (starchy veggies, whole grains, like rice, quinoa). That combination should give your body what it needs for the next day. For an endurance athlete, depending on what they’re training for, 45-65% of total calories should be from carbohydrates. It’s a big window and it’s on the higher end, but they need it for the workouts, otherwise you feel like you’re on an empty tank all the time.

What’s really important is the post workout snack. The right combination of nutrients and timing can optimize your lean muscle building while minimizing breakdown (soreness and fatigue). But you only have a window of 30 minutes after exercise when the body is most efficiently absorbing much needed nutrients.  If you miss the window, your body will try to replenish on its own by depleting your fat and energy stores.

Newton: What’s a good post-workout snack? Is there anything to chocolate milk?

Lindsay: Chocolate milk is not terrible. It’s a good source as long as it’s the good kind and not filled with high fructose corn syrup. A protein smoothie is good. You’re looking for a 2-1 or 3-1 carb to protein ratio in grams. This equates to 1-1.5g of carbohydrate for every kg of your body weight and 0.5g or protein/kg of body weight. This could be a bar that you throw in your gym bag for the way home, peanut butter and apple or a peanut butter banana sandwich really works well, or fresh fruit, Greek yogurt, and a scoop of protein powder.

Now, if you just finished an Ironman, or marathon, you can eat whatever you want. You’re going to be depleted no matter what. You need to get nutrients in as soon as possible after the race, and then continually. Usually liquids work well, you want electrolytes, and then carbs and proteins.

Lindsay’s Caveat: No matter what you do, start early. Incorporate these changes into your routine months and months beforehand. It’s not going to work for you if you start on race day. Eating well has to be a habit. You need to build your body into the machine you want it to be in race season. You also don’t want to add everything in at the same time. It’s February, so this is the perfect time to add things in if you have a race in June, July or August.  It’s about developing the right habits to weave into your lifestyle. It shouldn’t just be, “It’s race season, so I am going to stop eating hamburgers.” Our bodies are machines and the more quality fuel you can give it now, the more efficient it will be in performance when you need it.

Lindsay Christen, is a certified personal trainer (CPT) and certified nutritionist (CNS). She holds a Masters of Science in nutrition. You can find her at Boulder’s Colorado Athletic Club or email her at: lindsaychristen@gmail.com.

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Larger than Life!

Posted by on Monday, January 27, 2014 @ 10:58 am | Leave a reply

Sculptor Bob Zasadny makes a unique pair of Newtons

 

If you find yourself driving in western Kentucky any time soon, specifically in Madisonville, take a moment to drive by, or even run around the Baptist Health Madisonville Trover Wellness Park, which sits next to the Baptist Health Madisonville hospital campus. Here, you’ll find something that looks strangely familiar: a pair of Distance Newton running shoes. But these just aren’t any pair of Distance shoes, this pair is four-feet long, roughly 20 inches high at the back and heel and about 20 inches wide—roughly four-times the average sized shoe.

The hospital commissioned Indianna artist, Bob Zasadny, to create the giant shoe sculpture as a tribute for outgoing CEO, Berton Whitaker.  Whitaker, is a runner, who actually runs in the Newton Distance. He also was responsible, amongst other things, for the creation of the Baptist Health Madisonville Trover Wellness Park, which has 10 different fitness stations and a half-mile walking or running trail. So, the real idea here, says Zasadny, is that Whitaker is leaving big shoes to fill.

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The other surprising thing about these shoes is that they only weigh about 20 pounds each. Zasadny constructed them out of rigid polyurethane foam coated in fiberglass.  Zasadny worked at a fiberglass company in his early 20s and was always fascinated with the medium. Now, 50 years later he says, at the age of 75, he’s still working with fiberglass. “It’s an alternative material, but not a widely used thing because it’s a unique product. It’s not a pleasant material to work with and you have to be a bit technical to work with it.” But he says, “It was a perfect media for me because I could manipulate it because of my industrial experience with it. I knew how to fabricate it and I could find artistic ways to use it.”

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Typically, Zasadny likes to sculpt the forms we see in nature—sand dunes, leaf patterns, flower petals, things that are more organic. “I’ve tried to incorporate more natural things into my art. It resonates with people, they have to reach out and touch it and run their hands over it. It’s a tactile thing that you want to feel and start touching art with your hands.” But when the opportunity to create the Newtons came his way, he jumped on it. He hadn’t heard of Newton shoes prior to the project, but quickly found a pair to check out. “It was like walking on my socks and a piece of foam, such an airy feeling.” The colors weren’t lost on Zasadny either. He kept the shoes bright, but instead incorporated the four colors that matched the hospital logo.

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So what does it take to complete a project like this? Zasadny says when all was said and done, including making the tabletops the shoes are mounted on, it took him “easily 400 hours. For 6 weeks, I worked 60-70 hour weeks. We were making something that had never been made before.” And with that much time invested, you would think he might be worried about the longevity of the sculpture. But, the ultimate beauty of working with the foam and fiberglass materials is that if the sculpture gets a ding in it or is damaged in any way, Zasadny says, “I can go down there and take some material, grind it up and make the damaged area totally like brand new. It’s not as tragic for that to be vandalized as it would be for someone else’s materials.” Long live Newtons!

For more information on Bob Zasadny’s art - http://www.bobzabstractsculpture.com/

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Form, Function & Education

Posted by on Monday, January 13, 2014 @ 8:34 am | Leave a reply

The Treadmill’s owner, Chris Cleary, was selling Newtons long before he was selling Newtons.

 

When Chris Cleary moved with his wife, Janice, from Toronto, Canada to Carmel, California to be near his sister and her husband, he was very active in the running and triathlon world, but working in construction. Still, motivating and inspiring others was just something he liked to do, almost like a hobby. “I was running and doing triathlon and leading an active lifestyle. In construction, my goal was always to get the guys who weren’t health conscious to think about it.” And then, the Treadmill running store came up for sale and his life changed.

“One of my coworkers said, ‘I saw The Treadmill is for sale. Then my sister called a couple of days later and said, ‘I saw The Treadmill is for sale.’” The seed was planted. The owners were retiring after 29 years in the business. Cleary and his wife had just had their first child (they now have two), and he debated, “Should I do something crazy, or do something smart?” He and his wife decided to go for it, they bought the store in April 2012, and they’ve never looked back.

One of the first decisions Cleary made as the new owner of The Treadmill was to bring Newton running shoes into the store. “I was a Newton customer long before we bought the store,” he explains. Several years prior, Cleary and his wife had postponed their honeymoon until after they ran the Big Sur Marathon, whose course runs 200 yards from the Treadmill’s front door. Cleary had been running a lot of ultra races and he ran the Big Sur race in another popular shoe. “I was in so much pain when I finished, I couldn’t walk for days. It ruined our honeymoon, because neither of us could walk.” As Cleary got more into racing, he started to read more about form and stumbled upon Newton.

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“I started reading about Newton and then I looked up the local store that sold them, and started running in them. I was 2-3 weeks in when I had that ‘Aha’ moment that I should have been running like this forever. That’s how you create a cult following, people have that ‘Aha’ moment.” As a result of his enthusiasm for Newtons, Cleary adds, “I was selling Newtons, long before I was selling Newtons.”

When Cleary bought the store, Newton’s weren’t in the store. Cleary jumped on bringing them in because the “local” store where he had been buying them was actually an hour-and-a-half drive up north. But selling them, he admits, was a bit of a difficult transition at first. “We have an older demographic—a lot of walkers. We only have a few runners on our staff. We have a lot of people who do adventure travel. We had to do a lot of teaching as to how this shoe makes a difference in your running.” But the education process is partly what attracted Cleary to Newton shoes in the first place. And the concept of teaching form, helping people understand how they are moving and offering tips to make the running experience more enjoyable for his customers is key to Cleary’s overall business plan. “We have to stand out. We want people to like us and support us and think there is nowhere else to go because we know exactly what is going on.”

The education focus is working for him. “We went from selling five pairs a month, to 35 to more than 50 pairs a month.” This past year, the store started a tri-club as well. Cleary himself, is now a Level 1 Newton Natural Running Instructor.

Realizing the road to success is going to be bumpy, Cleary’s vision is clear, “I want to create a store that I would want to go to.” And although everyone on his staff saw Newton as Cleary’s shoe, he says it’s not his efforts alone that have made the shoe a success in the store. “Newton has been 100-percent supportive. They have come and done clinics for us. Ian Adamson spoke on our behalf. They stand behind us with the 30-day guarantee. It’s nice to have a company that is really aware of where they’re at in the industry and doing the best for everyone trying to sell the shoe.”

 

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A Runner’s Guide to New Year’s Resolutions

Posted by on Tuesday, December 31, 2013 @ 2:53 pm | Leave a reply

new-year

1. Know that most New Year’s resolutions fail. So go easy on yourself. The best way to succeed is to choose some small goals to achieve throughout the year.

2. Make your goal concrete, not something nebulous like I’d like to improve my time this year or get better at running. Be specific. If you want to improve your time, then set a specific goal of exactly how fast you want to run. Or how many seconds or minutes you want to drop off your time. 3. Pick a race. The easiest way to succeed at following through on a running goal is to set a goal. Choose an event. But make sure it’s far enough out to give yourself time to adequately train for it.

4. Lacking motivation to race? Mix it up. Change your distance or location. Race a 10K instead of a half marathon. How about racing in New York City if you’re a small town runner, or at sea level if you’re a mountain runner. Or go international and visit somewhere you’ve always wanted to go.

5. Need an even bigger challenge? Take on the World Marathon Majors: Tokyo, Boston, London, Berlin, Chicago, and New York City. Of course, this may cover a few years of New Year’s goals if you’re not (like many of us) racing full time.

6. Okay, maybe running isn’t the problem. If you tend to just run, run, run, then commit this year to mixing it up more by adding weight training, swimming, cycling or even yoga to your routine. You’ll likely see improvements in your running by trading out a running workout for another form of fitness. As for the yoga, it will help keep your muscles flexible as you age, which is critical for staying off injury.

7. Hydrate. Yup. This should be a no brainer. We know that coffee is tempting, but it’s probably safe to say that most of us could benefit from drinking more water. Your body will thank you. The old rule of eight glasses a day is still a good starting point.

8. Eat more chocolate. Life can’t be all work and running. Okay, after you hydrate, a little piece of dark chocolate a day is actually good for you. Studies have shown that it’s good for your heart, brain, circulation, and full of antioxidants, which help battle free radicals, aging and even disease.

9. Sleep more. Why not try to get to bed before 10pm more often. Sleep is critical for your body to rejuvenate. In fact, recent studies have actually shown that during our sleep the neural system actually “scrubs” the brain and removes toxins while we sleep. Sleep is also critical to retaining information. Basically, we feel better and our brains work better with sleep.

10. Smile more when you run. Sometimes it’s hard to tell by the grimaces on our faces that we actually like to run. Many of us even love to run. Show it and let your smile be contagious to others. Maybe it will encourage them to start running, too.

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