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Meet The Dogs Of Newton – Week 12 Frankie

Posted by on Tuesday, August 13, 2013 @ 10:09 am | Leave a reply

Frankie week 12Hello, my name is Frankie. My humans rescued me from the Boulder Humane Society about 7 years ago after spending much of my first year roaming the streets of south Denver and I have been thankful ever since! I’m not exactly sure what breeds I am so your guess is as good as mine….any guesses? I’m dying to know!

Likes: My favorite activity is chasing the deer and wild turkeys around our house, but I will settle for running, hiking, or swimming with my humans. I also love going to work at the Newton headquarters where I get treats and snuggles throughout the day. If you are ever in need of a hug, come on over.

Dislikes: Thunder! And fireworks! I hate the Fourth of July and I’m a big scaredy-cat during thunder storms. I usually take cover in bathrooms with my tail between my legs.

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Taking Chances With Gear Running

Posted by on Tuesday, July 30, 2013 @ 7:49 am | Leave a reply

 

Gear Running PhotoIn 2009, Paul Horan took a chance — a big chance. He and his business partners bought the oldest running store in the Twin Cities area. The store, Gear Running (http://www.gearrunningstore.com), based in Edina, Minnesota, had been the “it” store in town from 1985-2006, but when the store owner started to step away to pursue other personal interests, the store began to lose its footing in the market. Horan had been an avid runner since high school and had at one point run for the Gear Running store team. He also had worked in clothing retail for most of his career and was looking for a retail opportunity to call his own. When the chance to buy Gear Running presented itself, he jumped on it.

Horan’s own market research had turned him onto “natural running”. He understood that it wasn’t just a fad, but a trend that would play a role in the future of the running market. “I thought the Newton technology was fascinating, how they spent so much time trying to mimic the barefoot gate, while still being substantial under foot. And we were lucky that our inventory levels were such that we could bring in a lot of it, and bring it in right away.” Horan hoped that a new brand like Newton Running would help him to differentiate his store from his competitors

Horan’s differentiation plan paid off, Newton became Horan’s number one brand after the first year he carried it. Gear Running has in fact sold more Newton shoes than any other storefront.

Thanks to many years spent on the retail side of the clothing industry, Horan says, “I had very good experience in retail and great connections as far as a customer base.” When he changed to Gear Running, many of his former clothing clients, began to visit him at the shoe store. Others, aside from his competitors, were also happy to see him take over the store. Many local runners had fond memories of the store when it was doing well. “People would always say, ‘Gear Running. I love that store,’” says Horan.

And his customers loved Newton shoes. “Every day, I was open jawed at the number of people who came in because of Newton shoes or who were turned on when they saw the shoe. We did well from the get go. And it kept building and building and building.” And, it’s not always your typical elite runner who is into minimal running. “We have guys all the time, they don’t appear to be the kind of guy who would run in that type of shoe. Suddenly they’re all intrigued.”

“We have a former NFL hall of famer who has bought about 12 pairs. He thought his running career was over. He’s a bigger guy, but in great shape. He heard about Newtons. He bought one pair and then came back and said ‘I need two more pair,’” explains Horan. “We have a lot of customers who have had great improvement with the Newtons and feel like they can run again. And the 30-day guarantee is a nice safety net to have in your back pocket.”

Horan says there is another group of 10 to 12 women who walk around the nearby lake. “They all have the pink Newtons. They’re walkers, but they love them.” He adds, “The shoes sell themselves to a degree because they’re so colorful.”

The other secret to Horan’s success is a partnership he founded with Team Ortho (http://www.teamortho.us), the largest race organizer in Minnesota. “We’re their exclusive retail partner. So when we go to their expos, we’re the only retailer there.” Horan explains that every race has a Facebook page, and Horan has run multiple contests on these pages giving away a pair of Newton shoes. “They will simply say, ‘Like’ this page to be eligible to win a pair of Newtons. And just one of those pages gets around 10,000 ‘Likes’.” He adds, “You also get all of these comments. For the most part it’s a love fest, so then other people think maybe they should try them out.” Every time a new product comes in Horan will have Team Ortho give away a pair. “They’ll post the picture and people are just like ‘those are the coolest!’” He sold 200 pairs in December last year as a result of these social media giveaways.

The next giveaway candidate? The new EnergyNR . Horan, who primarily runs in the Distance, thinks the new EnergyNR will spark even more interest in Newton because of its versatility and potential to be a cross- trainer. “I’m excited about that one,” he says.

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Never Give In: Running the Inca Trail Marathon

Posted by on Monday, July 29, 2013 @ 9:16 am | Leave a reply

Never Give In: Running the Inca Trail Marathon

How tough could running the Inca Trail be? Getting to the Inca Trail was much easier than Antarctica. No boats, no hurricane, just a 5-mile hike into the start line the day before the marathon. We arrived on a Saturday, a few days before the race, in a cute, little, town called Cusco, Peru. Here, we would spend several days acclimating to 12,000 feet and drinking lots of coca tea. The locals consider coca tea leaves to be the miracle plant for acclimatizing. Everywhere you go in Cusco, there are coca tea leaves, which you either chew or use to make tea.

Peru Marathon

I didn’t experience any significant issues going from 7,000 feet to 12,000 feet. Some people get nauseated, headaches, decreased appetite and even fatigue. We did several 4-5 mile downhill runs over the next couple days to get used to running in the altitude. Tuesday we hiked into our race camp near the start of the Inca Trail. We slept in tents and prepared for a 4 a.m. race start time. The park entrance into Machu Picchu closes at 3:30 p.m. every day. An early morning race start would give us 11.5 hours to reach this gate, which lies 2 miles from the actual finish line inside Machu Picchu. Those runners who don’t make the cutoff either camp out for the night on the Inca Trail at make shift camps set up by the race organizers, Andes Adventures, or take a path down to a different finish line below Machu Picchu.

Race night was short and not the most ideal preparation for a long running day. A 2 a.m. breakfast cooked by the Peruvian porters consisting of porridge, pancakes and bananas was definitely a good start though! There would be over 30 porters that would assist us on race day. They would carry our 22kg ration of gear we used for camping and assist us along the race course with water stops as well as encouragement and any other issues that might arise.

In the 18-year history of this race, only once had it rained!  We can now make that twice! Within the first hundred yards of starting the marathon, raindrops began to fall, turning the trail into a rocky, muddy mess. The biggest obstacle to navigate in the first couple hours of darkness was the huge “cow pies” on the trail left by the farm animals that inhabited and roamed the first mountain pass. What a slippery mess they were! Once again it was the Newton trainers that served me well. I chose a lighter trainer shoe on the trails over the Newton trail shoe, but that is just my preference.

Peru Marathon 3

The toughest challenge may not have been the climate or the elevation. We would climb about 10,400 feet and descend 11,000 feet over the course of the day. I experienced some swelling in my fingers that was very noticeable as I reached Dead Woman’s Pass at 13,799 feet. After the race, I realized I wasn’t the only one experiencing this. It is common at these elevations to experience swelling in your extremities. My fingers looked like little sausages, but quickly went away after I descended to lower altitudes. The high altitude affected my normal race appetite also. I found myself not drinking and taking in the energy gels as planned.

Each of these marathons has been a great learning experience. I have become much better at listening to my body and adapting to the different challenges I face during these runs. Instead of only consuming my normal nutrition that had served me well in training runs, I had to switch it up and grab a cup of chicken broth. That seemed to work very well for me. My body was probably craving a little more sodium than usual. Despite my lack of thirst, I knew I was behind in my water intake and had to keep up on my hydration. My hydration pack made that much easier, since there was little effort needed to just take sips frequently along the way. Your hydration pack is crucial in these races. I had mine under my running jacket during the race so I didn’t have to remove my hydration pack each time I needed to put my jacket on or off. A hydration pack should just feel like a part of your body. The last thing you need to worry about is something bouncing on your back or chaffing you.

So what was the toughest challenge? The rocks and stone steps that lined the 26.2 miles of the Inca Trail were probably the biggest challenge of the day. Climbing the two-foot steps, which never seemed to end, provided a huge challenge to the hamstrings. I can’t even tell you how many false summits there are on that course. You think you are at the top and you get there and realize, “You’re not!” After all the long climbs, there would then be a long rocky descent, which entailed never-ending pounding to your feet on uneven stones. The descents were a true test of how well you had trained your quads. This was the first marathon that I wore my 110% Play Harder Compression Soxs during the race and not just for recovery after. I think it made a huge difference in how fresh my legs felt at the end of this grueling 9-hour run. You can bet you will see me running the longer distances in them in the future as well.

I never set out to win the Inca Trail Marathon. I just wanted to have the best possible race for me that day. The number “3” has been following me for a while, 3rd place overall female in Kenya and Antarctica Marathon! I am always thinking to myself, “Is today going to be the perfect race?” We must admit, we all dream of that perfect race or perfect competition. My training is always purposeful; I fuel my body nutritionally and prepare mentally for success as an athlete, especially as an endurance runner. The Inca Trail Marathon wasn’t the perfect race for me, but I was the best female runner given the circumstances on that course, on that given day. That race proved age is not a barrier and certainly, as the 4th place finisher overall that day, gender is not a barrier.

Peru Marathon 2

What do I remember most about that day? It probably isn’t standing on the finish line with my first overall female marathon win. It is the memories of me trying to race the porters on the descents and still not being able to keep up with them as they descended the stone paths with a 100-pound pack on their back. It was the reality that all the hikers I would pass on the Inca Trail that day would take 4-5 days to complete the Inca Trail, something I would complete in just 9 hours and 18 minutes. It was sharing my iphone the night before the race with two young Peruvian girls so they could play games and escape their isolated reality for a while. It was donating my clothing, as well as my brothers’ clothing, to the nearly 40 porters that would assist us on race day so that their families would have clothing. Or maybe it was waiting at the finish to not only see my mom run an 11 hour 20 minute marathon, but also to be on the podium with me as the 3rd place overall female.

The victory on the Inca Trail was not only a personal victory, but more importantly, a victory for prostate cancer awareness! Next stop is the Sunrise to Sunset Marathon in remote Mongolia at the end of this month. Following Mongolia is New Zealand and Athens, Greece later this year. In the end, I hope that I inspire others and teach the world to Never Give In. Never Give In despite the odds, despite your circumstances, despite your age, despite your gender, despite what others might say.

NEVER GIVE IN!

Sig

 

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Meet The Dogs Of Newton – Week 9 Ella

Posted by on Monday, July 15, 2013 @ 9:02 am | Leave a reply

Meet The Dogs of Newton - Ella week 9My name is Ella. I’m from the streets of Phoenix, where I spent my puppy-hood homeless, begging on the corner with a cardboard sign. My life has greatly improved since being hired by Newton Running where I  work at the Lab in Boulder. Selling running shoes is a challenge due to my phobia of people and because I have paws.

My Father says I’m a Stink Hound, but I believe I’m an exotic Pharoah Hound of noble blood line.

My hobbies include hunting small, cute creatures such as rabbits, squirrels, and prairie dogs and sleeping. In summer I love going on high mountain runs where I play on glaciers and swim in lakes. In moments of great joy, I am compelled to run figure-eights.

I’m not fond of puppies, babies, or dry dog food and believe that cats are not to be trusted.

Thanks for reading a little about me and may you enjoy your summer!

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From the Expert: Dr. Mark Cucuzzella’s Simple Food Rules for Runners

Posted by on Tuesday, April 30, 2013 @ 11:25 am | Leave a reply

This article originally appeared on Dr. Mark’s, Natural Running Center

My wife’s grandmother lived to 103, and the holidays just past have reminded me of how she lived. She was not a runner, nor did she do a lot of cardio, except for sauce stirring and daily walks to markets and church. Our own local legend Frank Buckles who lived to 110 ate in this manner too; he was a farmer.

Walking and running are good for you, but without proper nutrition one will not achieve optimal health.

On  this topic, I encourage you to read Dr. Phil Maffetone’s most recent Natural Running Center’s article that examines the negative impact of sugar consumption (even from refined-flour food favorites such as bagels) and the runner.  As he points out, “Unfortunately, too many of these calories burned during a workout are in the form of sugar and not fat. This occurs because the consumption of sugar affects one’s metabolism, forcing the body to use much more glucose for energy and too little fat. The result is less energy available for working out and virtually all other activities, and, because less fat is used for energy, it’s stored throughout the body.”

Best-selling food author Michael Pollan has written extensively on the topic of sound, life-extending nutrition. He states, “Cultures eating wide variety of traditional diets do not get Western diseases.” How true.

And many of us have committed to memory his simple recommendation: “Eat food, not too much, mostly plants”

In his book, “Food Rules,” he identified “64 Health and Nutrition Facts. The Unfortunate Truths” Here’s 10 of them from his useful list:

2. Don’t eat anything your great-grandmother wouldn’t recognize as food.
17. Eat only foods that have been cooked by humans.
18. Don’t ingest foods made in places where everyone is required to wear a surgical cap.
19. If it came from a plant, eat it; if it was made in a plant, don’t.
20. It’s not food if it arrived through the window of your car
21. It’s not food if it’s called by the same name in every language (Think Big Mac, Cheetos or Pringles)
37. The whiter the bread, the sooner you’ll be dead,
57. Don’t get your fuel from the same place your car does.
58. Do all your eating at a table
64. Break the rules once in a while!

Here’s some other helpful  resources that will help keep you on the road to healthy eating:

Details on sugary drinks: http://fewersugarydrinks.org/

Recipes for Health, NY Times: http://topics.nytimes.com/top/news/health/series/recipes_for_health/index.html

The ultimate source for what’s in foods (go here if you dare): http://www.calorieking.com/foods

The Skinny on Obesity. A must view for every human: http://www.uctv.tv/skinny-on-obesity/

Weight of the Nation on HBO- 4 hours of documentary free online: http://theweightofthenation.hbo.com/

Dr. Dan Lieberman: http://nytimes.com/2012/06/06/opinion/evolutions-sweet-tooth.html

Books: In Defense of Food and Food Rules by Michael Pollan; Why We Get Fat and What to do About It and Good Calories , Bad Calories by Gary Taubs

Movies: Forks over Knives; Food Inc; Super Size Me; Sick, Fat, and Nearly Dead

 

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Social Media Round-Up: 4.26.13

Posted by on Friday, April 26, 2013 @ 3:38 pm | Leave a reply

In this week’s social media round-up, we’re going to make sure you guys know how to find Newton Running on the interwebs so we can see all the great pictures, posts, pins, tweets and videos you guys are creating!

First up is the Newton Running Facebook page! If you’re not already a “fan” of Newton Running then you should be. Our page is a place where Newton Runners share their stories, whether they’re stories of their daily run mileage, a weekend race or a story of running completely changing their lives. We’re not just watching you guys talk on Facebook, we’re part of the conversation and love to hear what you guys say and see how we can help! Click the Facebook button below to visit our page and become part of the conversation!

Newton Running on Facebook

Next up is Twitter. Just like Facebook, we want to be a part of the conversation and talk to you guys! If you have a question, ask it! If you have a picture, share it! If you have something not so nice to say, feel free (though we reserve the right to have our feeling hurt). Click the Twitter button below to follow us.

Newton Running on Twitter

Pinterest is amazing. We haven’t been on Pinterest that long but with it’s image and information driven platform it fits right in with our colorful shoes and our perhaps even more colorful audience! Whether it’s a cool article or picture about running form or if it’s a re-pin of something that one of you have posted, we aim to make our Pinterest page a thing of beauty! Click below to follow us!

And now for the awesome Instagram. We first arrived on Instagram in mid-2011. We’d post a picture here and there but not too much. Earlier this year (2013) we started doing a little digging and realized that, thanks to our fans, we were ALL OVER i Instagram! Seriously, just search the tag: #newtonrunning and you’ll come across thousands of pictures of you guys, out there on the roads and trails, racking up the miles in Newton Running shoes. Check out our feed below and get involved!



 

That’s all we’re going to list for now but trust us, we’re out there on more social media platforms (Google+, Foursquare, Tumblr) and bringing the Newton love to and from all of you. If you can find us, follow us. if you think we need to be somewhere that we’re not, let us know and we’ll get on it!

For now, let us know your social media URL’s in the comments and we’ll give you a follow!

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Thad Beatty for Kona Inspired

Posted by on Wednesday, April 24, 2013 @ 2:57 pm | Leave a reply

Thad Beatty, guitarist for country stars Sugarland, wants to inspire an to be inspired. Over the past couple of years, Thad has gone from a musician on the road who was 75 lbs. overweight, eating poorly and simply unhealthy. Then he decided to make a change.

In the last year, apart from becoming an Ironman, Thad has become a part of the Newton family. He’s also a member of the Ironman Foundation – Newton Running Ambassador Triathlon Team as well as an ambassador for Ironman’s Kona Inspired.

The Kona Inspired program provides seven slots for the Ironman World Championship driven by aspirational stories and voted on by the triathlon community. The program returns this year as a global opportunity with the support of the Ironman Foundation.

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Newton Running Social Media Round-Up: 4.5.13

Posted by on Monday, April 8, 2013 @ 1:33 pm | Leave a reply

This week began with April Fool’s day and Newton took the opportunity to announce a new shoe line coming out this summer!

April Fools'!

 

Later in the week we took to our own Instagram to hint at our “Boston Cheers!” contest that is now live! if you’d like to take part and maybe win some shoes, click the picture below to enter!

Boston-Cheers-Entry-PageOn Facebook, we had several people ask how much life they had on their shoes. We LOVE to give you guys feedback on this so please never hesitate to ask!

Here a pic of the soles 350 miles in. Are they holding up ok or no?

Here a pic of the soles 350 miles in. Are they holding up ok or no?

Can I get some feedback on shoe wear?

Can I get some feedback on shoe wear?

As usual, Instagram was blowing up with some fantastic Newton Running pictures bringing the total number of pictures tagged with #newtonrunning to almost 3000!! We have to thank you guys so much for making us such a part of your daily workouts. You keep taking them and we’ll keep talking about them!

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Got more for us to share? Let us know by following us on Twitter, Facebook, Instagram or Pinterest!

 

 

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Newton Running Social Media Round-up: 3.22.13

Posted by on Friday, March 22, 2013 @ 2:15 pm | Leave a reply

We’re dedicating this week’s social media round-up to Instagram! There are so many Newton runners who share their love of our shoes through pictures (our shoes do tend to be rather photogenic!) and we’d like to give you, dear reader, a sampling of what we’ve seen in the past few days.

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Screen Shot 2013-03-22 at 2.25.26 PMCLICK HERE TO FOLLOW US ON INSTAGRAM!

 

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From the Expert: Dr. Mark Cucuzzella On Single Focus Running Studies

Posted by on Thursday, February 14, 2013 @ 7:55 am | Leave a reply

recent study of less than 40 East African tribesman showed that most  land on their heels while running at a slow pace on a compliant surface (not pavement) and when they sped up most changed their pattern to midfoot landing.  Some in the media then grabbed onto this small sample and somehow arrived at the following “conclusions”:

•    Barefoot running is not a good thing…the fad is over
•    This supports cushioned running shoes with elevated heels

The study looked at the Daasanach who are a pastoral tribe living in a remote section of northern Kenya. According to the New York Times, “Unlike some Kenyan tribes, the Daasanach have no tradition of competitive distance running, although they are physically active. They also have no tradition of wearing shoes.”The study looked at the Daasanach who are a pastoral tribe living in a remote section of northern Kenya. According to the New York Times, “Unlike some Kenyan tribes, the Daasanach have no tradition of competitive distance running, although they are physically active. They also have no tradition of wearing shoes.”

 

Let’s see now, the African subjects were running barefoot; but people land in different ways, and as you speed up you get more forward on your foot. Not surprising as anyone who runs, coaches, researches, or even observes runners knows .  There was absolutely no reference or relevance to injuries or footwear effects in this study. These happy tribesman were jogging slowly in their bare feet as they do daily, and I doubt any of them had or ever will have running injuries.

They were active tribal people (not habitual runners) running at a jogging pace.

This study reinforces what many of us in the Running Medicine field have been voicing for a long time. People are focusing on one variable and most often it is footwear or what part of your foot hits the ground first,  and ignoring the other 90% of the equation.

Runners get hurt by running.  Most often by running  too much, too fast, and often with poor strength and movement mechanics. Humans are also highly variable and it is doubtful any of us does or should land in the same way every time, on every surface , and at every speed.

No one of credibility in the professional field is telling runners to land on their forefoot or ball of foot in isolation, nor suggesting  for folks to chuck their shoes.  What is interesting in studies is they rarely agree on what a forefoot or midfoot strike actually is.  A true forefoot strike is probably along the base of the 5th metatarsal (outside edge of foot), not the ball of the foot or metatarsal heads.

As an often barefoot runner I land different on different surfaces at different speeds. On soft golf courses and easy pace, I roll nicely from the heel.  Running fast on concrete, I need to engage the foot more as shock absorber and to prestretch the takeoff muscle contraction.

Remember the key is running elastic– landing close to your center of mass, and engaging the posterior muscles (glutes).

I still stand behind what we filmed here as the Principles of Natural Running. Not where do we say that runners should aim to land on the ball of the foot.

Running barefoot in itself will not change most of the other variables contributing to poor form and injury, but it does have a role in the relearning process.

See our Stability and Mobility section on the Natural Running Center, and notice where the real improvements occur and do lots of progressive drills to rewire the movement pattern.

Another finding reinforcing what we know is that as the runners ran faster, they landed on their forefoot more often. This is normal and necessary.

Everyone’s form changes when they go from 9:00 per mile to 5:00 per mile. As one moves faster it is efficient to eccentrically stretch the triceps surae the load the Achilles spring. This is like jumping: .load, trigger, fire.

Instructing an 9:00 mile runner  to  emulate the 5:00 mile biomechanics is short sighted and one should not suggest it.

My personal take-home messages from this recent study of African tribesman and the “barefoot” attention that resulted from it is as follows:

•    Do not focus on footstrike in isolation
•    Gradually increase cadence
•    Mix it up….surfaces, shoes, barefoot,
•    Use your glutes and extend the hips from a stable core
•    Watching a barefoot runner land on their heel does not mean that we were not born to run barefoot or that shoes need a cushioned heel.
•    Have fun!

Click here to visit the Natural Running Center!

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