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Meet The Dogs Of Newton – Week 7 Indy

Posted by on Monday, July 1, 2013 @ 9:27 am | Leave a reply

Dogs of Newton IndyLikes: Getting belly rubs, chewing on shoes (have only destroyed a few Newtons), going for car rides and sticking my head out the window!

Dislikes: Don’t let my size and big paws fool you- anything unfamiliar scares me: strangers, loud noises, new places! But once I get to know you we’ll become best buds! I also dislike running; my owners try and take me but I protest by stopping to lay down!

Favorite hangouts: My backyard and anywhere my owners are!

Plays with: Any dog I can get to play with me! Especially my litter-mate sister Mabel- we found each other again at a doggie camp when we were a few months old and have been inseparable ever since!

Summary: I’m a 1 ½ year old Lab/Shar-Pei mix (this is my owner’s best guess). I was a scared little puppy when my owners adopted me but I’ve grown up to become a handsome confident man. I still have some fears to get over but hopefully I’m done growing at about 75lbs. I’m a pretty laid back guy and love coming into the Newton headquarters where I get lots of lovin’!

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From the Expert: Dr. Mark Cucuzzella’s Simple Food Rules for Runners

Posted by on Tuesday, April 30, 2013 @ 11:25 am | Leave a reply

This article originally appeared on Dr. Mark’s, Natural Running Center

My wife’s grandmother lived to 103, and the holidays just past have reminded me of how she lived. She was not a runner, nor did she do a lot of cardio, except for sauce stirring and daily walks to markets and church. Our own local legend Frank Buckles who lived to 110 ate in this manner too; he was a farmer.

Walking and running are good for you, but without proper nutrition one will not achieve optimal health.

On  this topic, I encourage you to read Dr. Phil Maffetone’s most recent Natural Running Center’s article that examines the negative impact of sugar consumption (even from refined-flour food favorites such as bagels) and the runner.  As he points out, “Unfortunately, too many of these calories burned during a workout are in the form of sugar and not fat. This occurs because the consumption of sugar affects one’s metabolism, forcing the body to use much more glucose for energy and too little fat. The result is less energy available for working out and virtually all other activities, and, because less fat is used for energy, it’s stored throughout the body.”

Best-selling food author Michael Pollan has written extensively on the topic of sound, life-extending nutrition. He states, “Cultures eating wide variety of traditional diets do not get Western diseases.” How true.

And many of us have committed to memory his simple recommendation: “Eat food, not too much, mostly plants”

In his book, “Food Rules,” he identified “64 Health and Nutrition Facts. The Unfortunate Truths” Here’s 10 of them from his useful list:

2. Don’t eat anything your great-grandmother wouldn’t recognize as food.
17. Eat only foods that have been cooked by humans.
18. Don’t ingest foods made in places where everyone is required to wear a surgical cap.
19. If it came from a plant, eat it; if it was made in a plant, don’t.
20. It’s not food if it arrived through the window of your car
21. It’s not food if it’s called by the same name in every language (Think Big Mac, Cheetos or Pringles)
37. The whiter the bread, the sooner you’ll be dead,
57. Don’t get your fuel from the same place your car does.
58. Do all your eating at a table
64. Break the rules once in a while!

Here’s some other helpful  resources that will help keep you on the road to healthy eating:

Details on sugary drinks: http://fewersugarydrinks.org/

Recipes for Health, NY Times: http://topics.nytimes.com/top/news/health/series/recipes_for_health/index.html

The ultimate source for what’s in foods (go here if you dare): http://www.calorieking.com/foods

The Skinny on Obesity. A must view for every human: http://www.uctv.tv/skinny-on-obesity/

Weight of the Nation on HBO- 4 hours of documentary free online: http://theweightofthenation.hbo.com/

Dr. Dan Lieberman: http://nytimes.com/2012/06/06/opinion/evolutions-sweet-tooth.html

Books: In Defense of Food and Food Rules by Michael Pollan; Why We Get Fat and What to do About It and Good Calories , Bad Calories by Gary Taubs

Movies: Forks over Knives; Food Inc; Super Size Me; Sick, Fat, and Nearly Dead

 

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Day one of the 2013 Boston Marathon!

Posted by on Friday, April 12, 2013 @ 9:08 pm | Leave a reply

The entire Newton Running crew had a very busy day for the opening of the 2013 Boston Marathon expo today! While the expo crew was inside the Hynes center getting shoes on feet, Brandon and the Ginger Runner were out on the street getting soaked and meeting people. Here’s a brief recap of a day that was soaking but didn’t really dampen our spirits.

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Newton Running Social Media Round-Up: 4.5.13

Posted by on Monday, April 8, 2013 @ 1:33 pm | Leave a reply

This week began with April Fool’s day and Newton took the opportunity to announce a new shoe line coming out this summer!

April Fools'!

 

Later in the week we took to our own Instagram to hint at our “Boston Cheers!” contest that is now live! if you’d like to take part and maybe win some shoes, click the picture below to enter!

Boston-Cheers-Entry-PageOn Facebook, we had several people ask how much life they had on their shoes. We LOVE to give you guys feedback on this so please never hesitate to ask!

Here a pic of the soles 350 miles in. Are they holding up ok or no?

Here a pic of the soles 350 miles in. Are they holding up ok or no?

Can I get some feedback on shoe wear?

Can I get some feedback on shoe wear?

As usual, Instagram was blowing up with some fantastic Newton Running pictures bringing the total number of pictures tagged with #newtonrunning to almost 3000!! We have to thank you guys so much for making us such a part of your daily workouts. You keep taking them and we’ll keep talking about them!

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Got more for us to share? Let us know by following us on Twitter, Facebook, Instagram or Pinterest!

 

 

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Newton Running Social Media Round-up: 3.22.13

Posted by on Friday, March 22, 2013 @ 2:15 pm | Leave a reply

We’re dedicating this week’s social media round-up to Instagram! There are so many Newton runners who share their love of our shoes through pictures (our shoes do tend to be rather photogenic!) and we’d like to give you, dear reader, a sampling of what we’ve seen in the past few days.

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Screen Shot 2013-03-22 at 2.25.26 PMCLICK HERE TO FOLLOW US ON INSTAGRAM!

 

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…and then I fell down. Episode 1

Posted by on Wednesday, March 20, 2013 @ 9:56 am | Leave a reply

As they prepare for the 2013 Leadville Trail 100, Newton Running employees Laura Tingle and Kara Henry wanted to document their journey. The name of this series, “…and then I fell down.” comes from the ladies’ tendency to get up close and personal with the ground. We hope you enjoy the show!

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I am Newton: Tor Swenson

Posted by on Monday, March 11, 2013 @ 12:39 pm | Leave a reply

Little TorOriginally born in New Jersey my family and I moved around often when I was younger. See, my mom was a true flower child and my dad was as free and easy as the Colorado winds… OK we were hippies and dad played drums in a band. Yep that’s me in the sweet pants around Christmas.

We settled down in Raleigh, NC and that’s where I spent most of my youth.  I grew up playing soccer, surfing and swimming. Soccer was my favorite and I ultimately went to college to play. After college, a season ski bumming in Killington and then some more college; I followed my Dad’s footsteps and went into the restaurant/bar industry.  Eventually my wife and I became owners in the industry for over eight years. We had a blast and it was a huge success, but horrible on the midline!

Five years into the biz…. I saw a picture of myself (that I will not share). With the thoughts ofTor Broder-resized-600 having children it was time to make a change. Our ultimate goal was to lead by example and show our kids a healthy way to live. A little time and several pounds later…. It worked! That’s my son Broder and I training for his first 5K.

During that time I had been fulfilling a love for competition with triathlon. This is where  the running comes in… soccer players only run when told. Swimming came naturally, cycling is awesome but running? Ugh. But even not being a runner by trade, it wasn’t long before I developed a passion for the trails and longing to tick off the miles. Running became my favorite discipline.

On a visit to a local triathlon shop I happened to try on a pair of Newtons. They felt amazing  and despite receiving discounted shoes from another brand, I purchased a pair. Not only did they feel great but that end of the season IT band ache disappeared. Needless to say it’s the only shoe I have worn since!

In July 2011 I was able to marry my lifestyle passion with an opportunity at Newton Running.  As Regional Sales Manager of the Mid-Atlantic I’m able to surround myself with incredibly passionate people and continue to feed that competitive drive.

Many thanks to my wife Carolyn, Lilla and Broder

Tor Swenson

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From the Expert: Danny Abshire Talks Foot Placement

Posted by on Wednesday, January 23, 2013 @ 2:37 pm | Leave a reply

Runners often exhibit form habits that can be attributed to  prior injuries, limited range of motion, and movement patterns. This generally results from years of sitting, standing and running with less than optimal alignment and running form.

Moving at a slow cadence and with sub-optimal movement patterns often results  in inefficiencies and, in some cases may lead to injury. Many runners strive to improve their running efficiency, to improve running speed or seek to have less wear and tear to the body. In the context of the above traits, some things can be improved on and other traits cannot. The goal would to be the most efficient runner YOU can be.

More parallel foot placement to the ground is going to be more efficient than a straight leg heel first landing. This is because the lower legs and feet are in a poor position to help attenuate impact and utilize the spring in the leg and foot muscles.

Slight heel landing with flexed knee is more efficient than landing with locked knee and extended heel strike. In a full foot / whole foot / midfoot landing the runner should feel the entire foot touch the ground at the same time. This means you will feel the heel touch with the rest of the foot. A midfoot strike should be more efficient than heel first because the foot and body can get in and out of maximum loading quicker. Maximum load occurs in mid-stance phase during a running gait and this is where the foot/ankle is stable and locked. The ankle and knee are flexed and the muscle/tendon complex is re-coiling like a spring.

A midfoot landing is relatively safe and efficient, but to maximize the benefits, you should have sufficient range of motion. This includes ankle dorsiflexion where the foot is raised upward. If you have past injuries of the ankle with limited dorsiflexion and over tightness in the calf muscles, a midfoot landing might be difficult to achieve..

Landing slightly on your forefoot and letting your heel relax to the ground is a very efficient foot strike and works well for faster and more efficient runners. Again, do you have the individual traits that allow you to land the way you choose or do you have some restrictions and limitations?

The mind and body connection, agility and coordinated whole body movement that comes from running form drills, an efficient cadence, core strength, core movement and relaxed foot placement can help runners become more efficient. Remember a good goal is to be the most efficient runner YOU can be to enjoy a lifetime of fun and fitness. 

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Running in Tech: Zombies, run!

Posted by on Friday, January 18, 2013 @ 3:17 pm | Leave a reply

In this age of smartphones and wrist mounted training computers so powerful that they would have filled an entire warehouse two decades ago, many runners are constantly looking for a new way to track or record their running and in some cases, make it go by faster! Enter “Zombies, run!”.

The inspiration for the game came when one of the co-founders (Naomi Alderman and Adrian Hon) was at a running club meet-up. The group was saying why they were there and wanted to run more. The answers were the fairly to-be-expected, “To get into better shape”, “To lose weight”, “Training for a race” and the like, until they got to one person who said something completely from left field. “I’m running to be in shape for when the zombie apocalypse happens. I need to be able to outrun them!”.

Zombies! Run!

“Zombies, run!” is an interactive, running based game for your smartphone that brings fun to running for those whom running itself isn’t much fun. In Season 1, there are ~30 “Missions”. Within each Mission there are 6 or seven chapters. These chapters tell a bit of story throughout your run, interspersing the story-telling with music from your own library. Within each Mission there are “Zombie chaser” sections where you (according to the story) are being chased by zombies. These sections seek to get you to increase your pace by about 20% for up to 2 minutes. Think of it like a fartlek…with zombies chasing you!

Thus far, “Zombies, run!” has sold about 300,000 copies (the 5K training version is $3.99 and the “Epic Adventure” is $7.99) and is available for iOS, Android and Windows Phone. Season 2 is currently in the wors and will be out soon. In season 2 there are over 60 missions, an improved user interface and new game play modes which include location based gaming.

Check them out now HERE!

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