April 5, 2012 (Boulder, CO)—Newton Running, the leader in natural form running footwear and education, is donating 350 shoes as fundraising incentives for participants of the Entertainment Industry Foundation (EIF) Revlon Run/Walk for Women. Tens of thousands of runners at each event in New York City on Saturday, May 5 and in Los Angeles on Saturday, May 12 will raise funds and support awareness for women’s cancer research, counseling and outreach programs.

“Social responsibility has always been part of Newton Running’s mission and we’re proud to support running events of this caliber that also have a philanthropic component,” says Newton Running CEO Jerry Lee.

Race entrants who raise at least $1250 in pledges receive a gift certificate they can redeem at www.NewtonRunning.com for a pair of Lady Isaac Guidance Trainers, Terra Momentus All-Terrain Trainers, Motion Stability or Gravity Neutral Performance Trainers, MV² Speed Racers or Distance Light Weight Trainers. 

Since its inception, the EIF Revlon Run/Walk for Women has distributed more than $65 million in funding to cutting-edge research, targeted therapies and introduced innovative treatment approaches to women’s cancers worldwide.

Supporting philanthropic endeavors is not new to Newton Running, which teams up with Athletes for a Cure annually to raise funds for the Prostate Cancer Foundation. Newton Running also donates thousands of pairs of shoes annually to people in need through organizations such as One World Running and supports non-profits such as Trickle Up.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Form Running™ form clinics teach runners how to run naturally and Newton Natural Form Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

  http://www.pitchengine.com/newtonrunning/newton-running-supports-eif-revlon-runwalk-for-women

MARCH 6, 2012 (Boulder, Colo.)—Newton Running, the leader in natural form running footwear and education, has hired Stuart Johnson as VP of Marketing. Johnson brings to the position 20 years of diverse, global marketing experience in footwear, apparel, packaged goods and premium retailing for such recognizable brands as Reebok, Starbucks, Microsoft, Frito-Lay and Tazo.

“Stuart comes from a diverse business background and has invaluable experience in developing and growing business internationally,” says CEO Jerry Lee. “He will be a key player in driving Newton Running’s success moving forward.”

The University of Colorado, Boulder, alumnus will oversee Newton Running’s global marketing strategy, including the recently launched “Hello Better” domestic brand campaign. Johnson will apply his experience in strategic planning at Reebok International and global product management and innovation at Starbucks to develop and implement an integrated marketing plan for Newton Running’s expanding product line in 2012 and beyond.

“I am excited to be a part of the passionate Newton Running family and a brand that is dedicated to helping people run and live better,” says Johnson. “As a runner and marketer, that's personally satisfying. In joining Newton's leadership, my aim is to help create more Newton lovers and add momentum to the brand and further support our specialty retailers.”

Johnson, a competitive ultrarunner and mountain-sports enthusiast is looking forward to returning to Boulder, Colorado, after a seven-year stint in Seattle, Washington.

About Newton Running
Founded by a group of elite runners, coaches and inventors in Boulder, Colorado in 2007, Newton Running shoes use patented technology inspired by Sir Isaac Newton’s elemental laws of motion. Newton Running shoes feature patented Action/Reaction Technology™ that absorbs more impact than traditional running shoe foam and converts this energy into forward propulsion to help runners go farther and faster with less fatigue. Newton’s propulsion technology, combined with a running technique that focuses on a midfoot/forefoot strike rather than heel striking, helps runners achieve maximum efficient performance.

  http://www.pitchengine.com/newtonrunning/newton-running-names-stuart-johnson-as-vp-of-marketing

February 21, 2012 (Boulder, Co)—Since its inception in 2007, Newton Running has helped runners and triathletes around the world reap the benefits of natural form running. This spring, Newton Running is taking its messages of how to run better and healthier to the masses with a seven-figure campaign headlined “Hello Better,” which celebrates how Newton Running shoes replicate the way we ran as children: fast, lightly and seemingly forever.

“In just five short years, Newton Running has grown to be a player in the highly competitive running and triathlon shoe market purely through grassroots and word-of-mouth marketing,” says Newton Running CEO, Jerry Lee. “This new national campaign will introduce our shoes to a much larger audience.”

The campaign’s launch coincides with the release of spring 2012 versions of the Gravity Neutral Performance Trainer, Motion Stability Performance Trainer and Distance Light Weight Trainer, the Distance U Light Weight Trainer and the Black MV2, which will be available in U.S. stores in late February.

The advertisements, developed by Breakaway, a hybrid branding agency/VC firm based in Boston that helps innovative companies grow, will appear online and in print magazines such as Runner’s World, Fitness, Triathlete, LAVA and many more. Creative executions feature Newton Running customers exhibiting ideal natural running form, as well as five-time Ironman World Champion Craig “Crowie” Alexander, who has a lifetime contract with Newton Running. 

Going live later this spring, a redesigned www.NewtonRunning.com will employ creative elements of the “Hello Better” campaign, more how-to videos and articles about natural form running and its benefits, such as improved efficiency and reduced chance of injury.

Newton Running is expanding its support to running and multi-sport specialty retailers through “Hello Better” POP displays, greater race support, more expos and education from local tech reps. In-store events are growing and will include over 300 Newton Natural Form Running Symposia and Form Clinics in 2012. These free events introduce customers to natural form running technique and the benefits to Newton Running shoes.

Similarly, the Newton Natural Form Running Coaching Certification program has provided hundreds with the tools essential to teaching Newton Natural Form Running since its creation a year ago. In 2012, the program is being redesigned with new standards and a tiered certification process. 

http://www.pitchengine.com/newtonrunning/newton-running-launches-hello-better-national-brand-campaign

(Boulder, Colo.)–Newton Running professional triathlete Craig “Crowie” Alexander claimed his third victory at the Ford Ironman World Championships in Hawaii on Saturday with a course-record time of 8:03:56, bettering the previous record by 12 seconds. Alexander has been a Newton Running athlete since 2007 and previously won the world championships in 2008 and 2009.

At 38 years old, Alexander is the oldest athlete to ever win the coveted world championship title.

"This was the performance I've been dreaming of," Alexander said in a finish-line interview. "My supporters are the only reason I push so hard. I left it all out there and I've got nothing left."

At Kona, Alexander was in fourth position coming off the bike behind Chris Lieto, Luke McKenzie and Marino Vanhoenacker, but took over the lead just six miles in to the marathon.

Alexander's impeccable running form and formidable speed saw him log 6:11 miles in the opening miles and secure a 1:37 lead over McKenzie by the run turnaround. Despite the 131-degree heat radiating off the tarmac, Alexander clocked 5:53 miles on the return trip along Alii Drive in his Newton Running Distance S Light Weight Trainer, his preferred training and racing shoe.

In the final miles and with a course record within reach, a hamstring cramp forced Alexander to stop three times. Each time, he resumed running immediately and held off the competition to cross the finish line first. His split for the marathon was 2:44:03.

After battling illness earlier this year, Alexander was the man to beat at Kona after setting a course record at June’s Ironman Coeur d’Alene in 8:19:48 and successfully defending his title at September’s 70.3 World Championship in Las Vegas with a time of 3:54:48.

The Australian spends half the year in his home country and the other half in Boulder, Colorado. He has been a professional triathlete for more than 12 years.

http://www.pitchengine.com/newtonrunning/newton-running-athlete-craig-alexander-wins-ford-ironman-world-championship

(Boulder, Colo.)— Newton Running, the leaders in natural running footwear and education, is sending six employees to run the ING New York City Marathon on November 6 to raise funds for the Pediatric Inflammatory Bowel Disease (IBD) Foundation, a non-profit organization dedicated to improving the care, quality of life and treatment options for children with Crohn’s disease and ulcerative colitis.

“Newton Running believes that every child deserves a healthy, active life and we are proud to do something about this disease that affects 1.4 million Americans and robs children of their energy and well-being,” says Wendy Lee, International Support and Social Responsibility Coordinator for Newton Running. Funds raised will support the Biome Genome Project, a research initiative into the causes and possible cures for pediatric inflammatory bowel disease.

Visit the Pediatric IBD Foundation pledge webpage to make a donation in support of Newton Running staffers Wendy Lee, her father and company CEO Jerry Lee, Vice President Anne Klein, Director of Field Marketing Doug Bertram and Regional Sales Managers Mark Rochon and Ryan Bassham, who are running the ING New York City Marathon. Donors who pledge $500 or more to the IBD Foundation will be automatically entered into a raffle to receive one of 10 free pairs of Newton Running shoes.

Plus when you purchase shoes at www.newtonrunning.com between October 6 and November 5, $1 goes to the Pediatric IBD Foundation.

Running alongside the Newton staffers at the New York Marathon will be triathlete Bo Parrish, who was diagnosed with IBD at age 13 and suffered from anemia, chronic fevers and other health issues until age 26, when he had an emergency colostomy and was outfitted with an external pouch. Parrish began running, biking and swimming and has since finished four Ironman triathlons and is a member of Team Timex. “Being so close to death taught me to make the most of every day,” says Parrish. “That includes raising awareness about this debilitating condition and supporting companies like Newton Running that want to make a difference.”

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(Boulder, CO) -- Newton Running, the leader in natural running footwear and education, is proud to sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge (SDTC) in La Jolla, California, on October 23, 2011.

The SDTC is a one-of-a-kind event consisting of a one-mile swim, 44-mile bike and 10-mile run. One hundred and twenty five of the world’s top physically challenged athletes will compete on this grueling—yet rewarding—course alongside 550 able-bodied triathletes and celebrities. Several Hollywood stars, Basketball Hall of Famer Bill Walton and other pro athletes are slated to compete.

“Social responsibility is a huge part of what we do at Newton Running, which is why we’re happy to support an event that benefits physically challenged athletes,” says Newton Running CEO Jerry Lee.

Proceeds of the Aspen Medical Products San Diego Triathlon Challenge go to the Challenged Athletes Foundation, which provides equipment and resources to physically challenged athletes need for living an active and fulfilling life. The top fund raiser wins a coveted entry to the highly sought-after 2012 Ford Ironman World Championships.

As a gold-level sponsor, Newton Running is awarding a free pair of Newton Running Terra Momentus All-Terrain Trainers (winner of Triathlon America’s award for Most Innovative Product) to 100 members of the Gold Team who raised $2500 in pledges.

The race is sold out, but the public is encouraged to cheer for the athletes and watch the race starting at 8 a.m. at La Jolla Cove, visit the expo and other events taking place prior to the race. For more information, visit www.challengedathletes.org.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

Challenged Athletes Foundation
The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $30 million has been raised and almost 5,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858-866-0959.

http://www.pitchengine.com/newtonrunning/newtonrunningsponsorschallengedathletesfoundationssandiegotriathlonchallenge

(Boulder, CO) – Leading natural running education and footwear brand Newton Running has signed a two-year agreement with the Chicago Area Runners Association (CARA) to sponsor the Newton Ready to Run 20 Miler on September 18, 2011.

The Newton Ready to Run 20 Miler mimics the experience of running the Bank of America Chicago Marathon by providing runners, half of whom train with CARA’s summer marathon training program, a fully supported 20-miler as their last long training session before tapering for the 26.2-mile marathon on October 9. About 4000 marathoners-in-training are expected at the Newton Ready to Run 20 Miler.

“We chose to work with CARA because we share a commitment to natural running education and we consider Chicago one of America’s premier running cities,” says Doug Bertram, Director of Grassroots Marketing for Newton Running, who oversees the Newton Natural Running™ Symposia and Coaching Certification Programs.

Since its launch in 2010, Newton Natural Running™ Symposia and Coaching Certification programs have taught thousands of runners around the world how to reduce the chance of injury and run faster and more efficiently by adopting a natural running posture and the benefits of natural running shoes.

Newton Running is also sponsoring CARA’s eight-week Beginning Running, 5K and 10K training programs in the Chicago area starting this October. A dozen of CARA’s volunteer group leaders will become Newton Natural Running™ Certified Coaches and lead training runs and educate participants about natural running form, how to prevent injuries and more.

The two organizations also share a mutual commitment to social responsibility. CARA underwrites 60 charities including the American Cancer Society and PAWS Chicago, and Newton Running raises funds and donations for Athletes for a Cure, Trickle Up, One World Running and many more.

About Chicago Area Runners Association
The Chicago Area Runners Association is a non-profit organization whose mission is to expand, motivate, support, and celebrate the running community of Chicagoland. CARA connects runners to the resources that enable them to run – farther, faster, better, for life. Please visit www.cararuns.org for more information.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

http://www.pitchengine.com/newtonrunning/newtonrunningsponsorschicagoarearunnersassociationsreadytorun20miler

Newton Running, the leader in natural-running footwear and education, is launching Team Alchemy, an elite corporate running team consisting of Newton Running employees and brand ambassadors. Team Alchemy will officially debut at Boulder, Colorado’s Pearl Street Mile race on August 11. The race begins at 7 p.m., immediately followed by a happy hour reception at the Newton Running Lab at 7:30 pm.

“Team Alchemy was designed to showcase our talented employees who are also dedicated runners and hardcore athletes,” says Jerry Lee, CEO and co-founder of Newton Running. “This local team differs from our national team of sponsored runners and triathletes in that it embodies the internal corporate culture that influences all aspects of our brand and products.”

The inaugural five-member team includes Jeremy Freed, Paul South, Kara Henry, Bob Weiner and Kenyon Neuman, who will serve as team captain. New members will be selected and added to the team’s roster on an ongoing basis. “We all love the sport and Team Alchemy allows competitive runners within and around Newton to express that passion to the greater running community,” says Neuman.

Alchemy--the mythical process by which metals are chemically turned into gold--is the Team’s unifying concept as Team Alchemy will help competitive runners of all types to reach new heights at races ranging from one mile to 50 miles and beyond. Through competing at both short and long distances on road, trail and track, Alchemy athletes will demonstrate the versatility of Newton Running shoes.

Also launching on August 11, www.teamalchemy.com, will be the online hub for the team’s news, calendar of upcoming races and race reports.

About the Team

As manager of Boulder’s Newton Running Lab, Paul South specializes in building custom foot bed design to help runners address injuries, comfort and fit issues. He is a highly accomplished ultra-runner who has victories at the Tamalpa Headlands 50K, the Tahoe Rim Trail 50K and the highly competitive JFK 50-miler.

Jeremy Freed, a sales associate at the Newton Running Lab, is best known for his recent victory at the Bolder Boulder 10K citizen’s race with a blazing fast time of 30:28. An active member of the Boulder running community, Freed frequently teaches Newton Natural Running™ form clinics for youth. Freed is also currently training for a slot at the USA Olympic Trials.

Bob Weiner, Chief Deputy District Attorney for Jefferson County, is a two-time All-American runner with the University of Pittsburgh and has a sub-four-minute personal best time in the mile. At age 46, Weiner finished second in his age group at the 2011 Boston Marathon with a time of 2:29:13.

Marketing Coordinator Kara Henry is an All-Conference collegiate runner and three-time NCAA regional qualifier in the 3000-meter steeplechase as well as the University of New Mexico school-record holder in the same event. Henry has since branched out into longer distances and recently placed second at the historic Quad Dipsea.

Kenyon Neuman is an integral member of Newton Running’s operations department. A native of Bend, Oregon, Neuman found his pace at the University of Colorado where he was a two-time All-American specializing in track and cross-country events. Neuman is also currently training for a slot at the USA Olympic Trials.

http://www.pitchengine.com/newtonrunning/turningmedalsintogoldnewtonrunningannouncesteamalchemy

(Boulder, CO) – This September, leading natural-running education and footwear brand Newton Running is launching the MV², a super lightweight, zero-drop shoe that encourages a natural-running posture, provides protection and energy return. The 5.8-ounce MV² (pronounced M V squared) offers a unique solution for runners who want to run faster, perform better and avoid injury by adopting a natural running stride, but not sacrifice protection.

"While all Newton Running shoes feature a low heel-to-toe ramp angle to support natural-running posture, the next logical addition to our line was a shoe that was completely parallel to the ground,” says Newton Running co-founder Danny Abshire. “The MV² facilitates landing on your midfoot instead of the heel, which supports proper biomechanical alignment, faster turnover rate and greater running efficiency. This means you run faster with less effort."

The MV²’s second-generation Action/Reaction Technology™ is the next evolution of Newton Running’s patented midsole technology. Five articulating lugs align with the foot’s five metatarsal heads. With each step, the low-profile lugs depress into a chamber and rebound quickly with the aid of a highly resilient membrane.

Therefore, unlike racing flats or minimalist shoes that employ a thin layer of midsole EVA foam, which dissipates energy and breaks down rapidly, the MV2's Action/Reaction Technology™ provides long-lasting impact reduction without dampening responsiveness or proprioception.

The highly breathable mesh upper is reinforced with a durable microscreen to block out dirt and debris and transparent PU support strapping ensures a high-performance fit.

Included with every pair of the MV² are instructions for adjusting to a zero-drop shoe.

The MV² is available in men’s sizes 6 to 14 and women’s sizes 4.5 to 12 and will retail for $125. Pre-orders are available now at www.newtonrunning.com and will be in specialty retailers by mid-September 2011.

http://www.pitchengine.com/newtonrunning/newtonrunningdebutsthemv2