Like most visitors to Kona, Craig Alexander took in the beautiful beaches, treacherous lava fields, and endlessly green landscape that have made the island famous. He just did it a little faster. In an Ironman World Championship that saw its fair share of ups and downs, Newton Pro-Athlete and current 70.3 World Champion Craig Alexander finished second overall in his first time competing at the World Championships. With a time of 8:19:04, Alexander and his bright yellow Newtons were a force to be reckoned with. Coming off of seven wins in 2007, he topped his amazing year with an incredible performance on the triathlon's biggest stage.

Newton Running shoes made their debut at the World Championships on the soles of several other members of Team Newton. Alexander competed alongside fellow Newton Pro-Team members Natascha Badmann, Michellie Jones, Katija Schumacher, Joanna Zeiger, and Hillary Biscay. Based on the inaugural performances of both Alexander and Newton, it won't be long before the bright greens, yellows and pinks of Newton shoes grace the Ironman World Championship podium again.

When triathletes began crossing the finish line after Craig Alexander, more than 90 finishers were wearing Newton running shoes. This is no small accomplishment for a shoe company that is less than a year old! And Craig Alexander wasn't the only success for Newton. Take a look at some of the other participants who used Newtons to propel themselves through the hilly roads of Kona.