The Running Front

Keep up to date with all the news from Newton Running, including products and athlete profiles.

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Popular Mechanics: How Barefoot Runners Shape the Shoe Industry

Popular Mechanics: How Barefoot Runners Shape the Shoe Industry

May 4, 2009

The Popular Mechanics website recently featured an interesting, if somewhat controversial, story about barefoot running and the shoe industry. The background and science referenced in the article support the entire premise upon which Newton Running is based. Namely, humans evolved to run on their forefeet, not their heels. But, the running shoe industry has been […]

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The (Popular) Science of Newton

The (Popular) Science of Newton

March 6, 2009

Although he doesn’t actually test Newton shoes, Adam Weiner from Popular Science offers an interesting take on the science of Newton Running technology in this article, Will Barefoot Running Cure What Ails Us? I love his intro: “First of all, let’s set the record straight. Man is a natural long distance runner. Despite impressions to […]

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