National Technology Day!

National Technology Day!

behind the scenes running in tech running science shoe design

6 January 2023


In honor of National Technology Day, we thought we would take a few minutes to explain our patented Action/Reaction Technology!


The secret sauce powering the speed of Newton Running shoes is its proprietary Action/Reaction™ Technology. Generated by the active movement of the lugs, Action/Reaction Technology creates a responsive, trampoline-like cushioning system that provides quicker bounce-back and loses less energy than a traditional foam-core running shoe.

If you love the responsive yet cushioned feel of the lugs in the forefoot, you’ll be happy to find out the same technology exists in the heel. With Newton Running, you get full-foot cushioning and protection.


Newton Technology Fast Facts:

  • Newton Running Company is named after Sir Isaac Newton's Third Law: For every action there is an equal and opposite reaction. Which was the catalyst for Action/Reaction Technology!
  • Newton Running has been putting plates in shoes since our company launch day in 2007.
  • 2023 will be our biggest year to date when it comes to technological innovation, consider yourself warned!