The Running Front

The Popular Mechanics website recently featured an interesting, if somewhat controversial, story about barefoot running and the shoe industry. The background and science referenced in the article support the entire premise upon which Newton Running is based. Namely, humans evolved to run on their forefeet, not their heels. But, the running shoe industry has been […]

We’re incredibly proud of Newton’s co-founder and CEO, Jerry Lee, who was inducted into the Boulder County Business Hall of Fame yesterday. Over 400 people attended the event, which inducted seven new members who, “who exemplify business, cultural and philanthropic achievements that serve as the foundation of communities in the county.” From the Boulder County […]

A couple weeks ago, PopSci.com featured a cursory review of the science behind Newton Running technology in a post by Adam Weiner.  While the story was generally positive, it also seemed a bit subjective since Mr. Weiner had not actually tried running in a pair of Newtons. So we contacted him, sent him a pair […]

Although he doesn’t actually test Newton shoes, Adam Weiner from Popular Science offers an interesting take on the science of Newton Running technology in this article, Will Barefoot Running Cure What Ails Us? I love his intro: “First of all, let’s set the record straight. Man is a natural long distance runner. Despite impressions to […]

Science and innovation are cornerstones of our business at Newton Running. Over ten years ago, when Newton Running co-founder Danny Abshire first started testing radically different running shoe prototypes, he recognized  the importance of a quantitative, scientific results to prove Newton technology designs worked. However, Danny soon learned that current lab testing is  antiquated and […]

Newton Running continues to be a supporter and huge fan of Winter Vinecki, the 10-old-year triathlete who last year raised over $100,000 for Athletes for a Cure in honor of her dad who was diagnosed with prostate cancer. Last week, Winter and her family were on Rachel Ray! Check out the below video where Winter […]