The Running Front

Keep up to date with all the news from Newton Running, including products and athlete profiles.

Popular Mechanics: How Barefoot Runners Shape the Shoe Industry

Popular Mechanics: How Barefoot Runners Shape the Shoe Industry

4 May 2009

The Popular Mechanics website recently featured an interesting, if somewhat controversial, story about barefoot running and the shoe industry. The background and science referenced in the article support the entire premise upon which Newton Running is based. Namely, humans evolved to run on their forefeet, not their heels. But, the running shoe industry has been […]

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Newton co-founder Jerry Lee Inducted into Business Hall of Fame

Newton co-founder Jerry Lee Inducted into Business Hall of Fame

1 May 2009

We’re incredibly proud of Newton’s co-founder and CEO, Jerry Lee, who was inducted into the Boulder County Business Hall of Fame yesterday. Over 400 people attended the event, which inducted seven new members who, “who exemplify business, cultural and philanthropic achievements that serve as the foundation of communities in the county.” From the Boulder County […]

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Popular Science Review Part Deux

Popular Science Review Part Deux

10 April 2009

A couple weeks ago, PopSci.com featured a cursory review of the science behind Newton Running technology in a post by Adam Weiner.  While the story was generally positive, it also seemed a bit subjective since Mr. Weiner had not actually tried running in a pair of Newtons. So we contacted him, sent him a pair […]

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The (Popular) Science of Newton

The (Popular) Science of Newton

6 March 2009

Although he doesn’t actually test Newton shoes, Adam Weiner from Popular Science offers an interesting take on the science of Newton Running technology in this article, Will Barefoot Running Cure What Ails Us? I love his intro: “First of all, let’s set the record straight. Man is a natural long distance runner. Despite impressions to […]

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M.I.T. Students Reinvent Running Shoe Lab Testing

M.I.T. Students Reinvent Running Shoe Lab Testing

23 February 2009

Science and innovation are cornerstones of our business at Newton Running. Over ten years ago, when Newton Running co-founder Danny Abshire first started testing radically different running shoe prototypes, he recognized  the importance of a quantitative, scientific results to prove Newton technology designs worked. However, Danny soon learned that current lab testing is  antiquated and […]

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